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Manage Your Money & Life Fall 2010 Issue
 

Manage Your Money & Life Fall 2010 Issue

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Small Business Owner Newsletter Fall issue.

Small Business Owner Newsletter Fall issue.

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    Manage Your Money & Life Fall 2010 Issue Manage Your Money & Life Fall 2010 Issue Document Transcript

    • A Newsletter for Small Business Owners Cash Flow: Securing Your Survival The pundits have crowned it king. Textbooks call it your business’s lifeblood. Manage it well and thrive. Bungle it and don’t count on being around for long. &DVK ÀRZ PDWWHUV IRU WKHVH DQG RWKHU LPSRUWDQW UHDVRQV ,W¶V WKH NH WR VXUYLYDO GHWHUPLQLQJ ZKHWKHU RX¶UH EULQJLQJ LQ PRQH TXLFNO HQRXJK WR SD RYHUKHDG DQG NHHS FKXUQLQJ RXW WKH SURGXFWV DQG VHUYLFHV WKDW SD RXU ELOOV ,W¶V DEVROXWHO HVVHQWLDO IRU OHQGHUV WR UHYLHZ EHIRUH they sign off on your credit. 6WLOO LW¶V QRW XQFRPPRQ WR ¿QG VPDOO EXVLQHVVHV VTXHH]H E D FDVK FUXQFK +HUH DUH ZDV RX can steer clear of a pinch. Cash Flow 101. 6WHS RQH LV WR OHDUQ KRZ WR GLVWLQJXLVK FDVK ÀRZ IURP SUR¿W ,W¶V QRW REYLRXV %DODQFH VKHHWV DQG RWKHU DFFRXQWLQJ VWDWHPHQWV GRQ¶W EUHDN RXW FDVK ÀRZ DV D VHSDUDWH HIGHLIGHTS OLQH LWHP ,QVWHDG WKH IRFXV RQ SUR¿WV ±LQFRPH PLQXV H[SHQVHV 1 C s F w Scr go r uv a ah l : eui Yu Sri l o n v &DVK ÀRZ LV D GLIIHUHQW DQLPDO ,W PHDVXUHV WKH VSHHG DW ZKLFK RX UHDOL]H SUR¿WV YHUVXV KRZ IDVW RX VKXWWOH PRQH RXW WKH GRRU IRU H[SHQVHV 7KH PDWK LVQ¶W FRPSOLFDWHG ,W ERLOV GRZQ WR 2 B z o a h etn – eean uz n So s i G nrt g rg i KRZ PXFK RX JHW FXVWRPHUV WR SD XS IRU JRRGV DQG VHUYLFHV HDFK PRQWK PLQXV KRZ PXFK Yu Ow Pbcy t tS a bt o r n uli S r m l u it a s l C n a Of i a Py f g B PRQH JRHV WR SD WKH ELOOV ±RYHUKHDG VXSSOLHV DQG VDODULHV : KHQ WKH UHVXOW LV DERYH ]HUR FRQJUDWXODWLRQV 3RVLWLYH FDVK ÀRZ NHHSV RX DOLYH WR ¿JKW DQRWKHU GD $Q FDSLWDO FDQ KHOS 3 Frto gt ai a uue oeh uh: c g Ftr F n RX JURZ &DVK ÀRZ LQ WKH UHG KRZHYHU VSHOOV SUREOHPV RX¶OO KDYH SDLQJ RXU ELOOV Atro f Yu e 4 N wPts o n h R te et e a D w te ei m n h r Ge a Gr t asp. 6WDUW E UHYLHZLQJ RXU PRQWKO FDVK EDODQFH RYHU WKH SDVW HDU &UXQFKLQJ Fni C m bc Ta ud g o eak ri n l WKH QXPEHUV ZLOO KHOS SURM IXWXUH ÀRZV IRU WKH QH[  PRQWKV 7 QRWH RI SHDNV ZKHQ FDVK HFW W  DNH ÀRZ KLWV KLJKV DQG WURXJKV ZKHQ RXU FRPSDQ LV VWUDSSHG 2QH ZD WR LPSURYH RXU ÀRZ ZLOO EHMichael Pitkin (408) 392-7849 DirectFinancial Representative/Registered Rep WR VHW DVLGH D UHVHUYH ZKHQ FDVK EDODQFHV DUH KLJK LQ RUGHU WR VHH RX WKURXJK WKH WRXJKHU PRQWKV RI WKH HDU $QRWKHU LV E UHVLVWLQJ WKH XUJH WR ERRVW VSHQGLQJ RQ FDSLWDO JRRGV GXULQJmichael_pitkin@pacificadvisors.com SHDN PRQWKVPacific Advisors1740 Technology Drive, Suite 550 Ne tst ps. )RU VPDOO EXVLQHVVHV WKH WZR PRVW H[ x e SHGLHQW ZDV WR EROVWHU FDVK ÀRZSan Jose, CA 95110 DGGUHVV SDDEOHV DQG UHFHLYDEOHV 7KH XQGHUOLQJ JRDO LV WR FROOHFW PRQH WKDW LV RZHG WR RX IURP UHYHQXHV DV TXLFNO DIWHU D VDOH DV SRVVLEOH RU HOVH WR ¿QG ZDV WR VORZ RXU SDDEOHV GRZQPacific Advisors Ge r ady t walk a tghtope wih c e t s and suppli r te o i r t r dior e s.w w w .pacificadvisors.com : KLOH WDFNOLQJ FDVK ÀRZ LV LPSRUWDQW RX GRQ¶W ZDQW WR VLQN WKH UHODWLRQVKLSV RX¶YH EXLOW ZLWK VXSSOLHUV 7KH WZR JRDOV GRQ¶W KDYH WR EH DW ORJJHUKHDGV KRZHYHU &RQVLGHU SDLQJ ZLWK D FUHGLW FDUG LQ OHDQ PRQWKV ,W ZLOO DOORZ RX OHHZD WR VWUHWFK RXW SDPHQWV 7KH GUDZEDFN RI FRXUVH LV the interest you’ll have to pay on card balances. Check to see if suppliers will offer you a discountRegistered Representative, Park IRU HDUO SDPHQWVAvenue Securities, L L C (PAS).California Insurance L icense # :0D45813Securities products and services are : KLOH DGGUHVVLQJ WKH SDDEOH VLGH RI RXU FDVK ÀRZ HTXDWLRQ FDQ EH GRQH TXLFNO RX¶OO SUREDEOoffered through PAS, an indirect w holly PDNH PRUH IXQGDPHQWDO FKDQJHV ZKHQ RX H[ DPLQH ZDV WR VSHHG XS LQÀRZV IURP UHFHLYDEOHVow ned sub sidiary of The G uardian L ifeInsurance Company of America(G uardian), N ew Y ork, N Y . 1)Moniort c e ty e t nd t c e s. <HV HDVLQJ WHUPV WR t he r di ou x e o li ntPacific Advisors is not an FXVWRPHUV FDQ OLIW VDOHV 7KH ÀLSVLGH WKRXJK LV WKDW VHWWLQJ XS WHUPV FDQ VORZ RXU FDVK ÀRZaffiliate of PAS or G uardian. LQWDNH DQG GUHGJH XS DQ RFFDVLRQDO GHOLQTXHQF WR ERRW %HIRUH RX VHW XS SDPHQW VFKHGXOHVPAS is a memb er FIN RA, SIPC. GR RXU KRPHZRUN DQG JHW D XQ %UDGVWUHHW UHSRUW RQ SRWHQWLDO FXVWRPHUV LQ RUGHU WR H[ DPLQH F A LL 2 0 1 0 ISSU E WKHLU VROYHQF $GGLWLRQDOO RX PLJKW DOVR KDYH FXVWRPHUV ¿OO RXW D FUHGLW DSSOLFDWLRQ DQG FKHFN the references they supply. (continued on page 2)
    • 2 Spe d up r c i able ) e e ev s. Re and Di c ad sse t Look for ways to rake in cash sooner Learn what reporters seek out by paging GXULQJ HDFK PRQWK ) RQH FRQVLGHU RU WKURXJK WKH EXVLQHVV SUHVV ±WKH :DOO RIIHULQJ GLVFRXQWV WR FXVWRPHUV ZKR SD 6WUHHW - RXUQDO ,QF ) &RPSDQ DQG DVW early in a billing cycle. You can also ask (QWUHSUHQHXU 6FRXW IRU VWRULHV ±FRPSDQ FXVWRPHUV WR SUHDXWKRUL]H FKHFNV RU SD SUR¿OHV LQ SDUWLFXODU ±RQ EXVLQHVVHV with depository transfer checks so your like yours. bank speeds processing and clears checks 1H[ GLVVHFW D IHZ VWRULHV /RRN IRU NH W VRRQHU ) LQDOO VHWWLQJ XS FUHGLW FDUG ELOOLQJ FRPSRQHQWV 2QH WKH QHZV SHJ LV DQ can ensure your business gets paid sooner. overarching trend that links an article to the ,W GRHV FRPH DW D SULFH ±WSLFDOO D  WR QDWLRQDO QHZV $ FRQQHFWLRQ WR FXUUHQW HYHQWV  IHH SHU VDOH ±DQ XSVZLQJ LQ KRPH SULFHV QHZ EXVLQHVVHV 3 IRU D ORFNER[VHUYLFH RU D SRVW RI¿FH D RSHQLQJ XS LQ RQH DUHD RI WRZQ ±PDNHV LW RUJDQL]DWLRQV WKDW FRYHU WKH VDPH WHUULWRU ER[WKDW LV VHUYLFHG E RXU EDQN DQRWKHU HDVLHU IRU HGLWRUV WR JUDVS WKH LPSRUWDQFH DQG ¿QG VWDWV WR XQGHUOLQH WKH LPSRUWDQFH PRYH WKDW ZLOO VSHHG RXU DELOLW WR VHH of your story. of your story. FKHFNV SURFHVVHG TXLFNO 3 UHSDUH : ULWH XS D RQH RU WZR SDUDJUDSK Choose and Re ar h se c The bi pi t e Look at the g c ur . ELR WR LQFOXGH WKH EDFNJURXQG LQIRUPDWLRQ on yourself: where you grew up and went to YourT ge s ar t FKDOOHQJH WKLV ZD &RQTXHULQJ FDVK LV 7KH FKDQFHV DUH VOLP WKDW RXU EXVLQHVV ZLOO WKH NH WR QRW RQO VWDLQJ LQ EXVLQHVV EXW VFKRRO DQG EULHÀ ZKDW RX GLG EHIRUH RSHQ- be featured in the national press at the onset. DOVR IXWXUH JURZWK ,W FDQ KHOS RX EXLOG D LQJ VKRS $QHFGRWHV DERXW NH PRPHQWV DQG ) QRZ LW¶V EHVW WR VHW RX WDUJHWV RQ WKH OR- RU UHVHUYH RI FDSLWDO WR VHW RXU FRPSDQ RQ challenges that your business had to confront FDO RU QHLJKERUKRRG SUHVV ¿UVW DQG EXLOG IURP surer footing and to expand in the DUH LQYDOXDEOH RQ¶W IRUJHW KDUG QXPEHUV ± WKHUH %HIRUH RX UHDFK RXW WR HGLWRUV RU M RXU- years ahead. UHYHQXHV FRVWV FXVWRPHUV &RORU LV HTXDOO QDOLVWV DW D SXEOLFDWLRQ IDPLOLDUL]H RXUVHOI LPSRUWDQW ±GHVFULSWLRQV DQG KXPDQ WZLVWV by reading a few editions. Look for stories VXFK DV RXU KREELHV DQG HYHQ TXLUNV OHQG D OLNH RXUV DQG PDNH QRWH RI WKH M RXUQDOLVWV KXPDQ WRXFK **************************** ZKR ZURWH WKHP 7KRVH VDPH ZULWHUV VKRXOG Thi Bi Pi t e nk g c ur head your list of targets. Be sure to check the -RXUQDOLVWV WKLQN LQ FDWHJRULHV ,I QDWLRQDO PDVWKHDG OLVWLQJ RI HGLWRUV ZULWHUV DQG WKH Buz on a z QHZV RXWOHWV KDYH SLFNHG XS RQ D WUHQG ±VD contributors) either online or on the opening D QHZ XSVZLQJ LQ WKH SRSXODULW RI %HUPXGD SDJHV RI D PDJD]LQH RU QHZVSDSHU
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