Markku Markkula's presentation ACSI - Why Finland?

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Markku Markkula's presentation ACSI - Why Finland? in the Aalto Camp for Societal Innovatio (ACSI), 28th of June 2010, Otaniemi, FInland

Markku Markkula's presentation ACSI - Why Finland? in the Aalto Camp for Societal Innovatio (ACSI), 28th of June 2010, Otaniemi, FInland

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  • Aallolla on erinomaiset perusedellytykset olla eurooppalaisittain merkittävä toimija, joka johdonmukaisesti kehittää toimintaansa soveltaen Knowledge Triangle –käytäntöjä (tutkimuksen, opetuksen ja innovaatiotoiminnan synergia). Tämä luo edellytykset myös Suomen tarvitsemille kansainvälisesti ainutlaatuisille osaamishankkeille.

Transcript

  • 1. ACSIWhy Finland?Markku Markkula, Advisor to the Aalto Presidents,Innovation Executive ACSI
  • 2. Traditionally need to be good:
    • Research
    • 3. Education
    Several universities are also good:
    • Innovation
    Universities
    Markku Markkula
    Aalto University
    Societal Impact
    2
  • 4. The Role of University Management
    Minimum requirement is that each of these three operational
    areas has a strategy.
    These need to be integrated.
    Innovation
    Management & integration & synergy
    Research
    Education
    Markku Markkula
    Aalto University
    Societal Impact
    3
  • 5. EU: The Future Is Based on Knowledge Triangle
    Innovation
    European Institute of Innovation and Technology EIT: “Innovation requires an integrated knowledge triangle”
     Enhanced capacities + high degree of integration + leadership are prerequisites for scaling up Europe’s innovation performance.
    EIT is locating one of its five ICT research units on the Aalto University campus in Otaniemi.
    KNOWLEDGE TRIANGLE
    Education
    Research
    Knowledge Triangle will be conceptualized to become
    a unique strength of Aalto
    Markku Markkula
    Aalto University
    Societal Impact
    4
  • 6. Aalto Otaniemi Will Host the EIT ICT Unit
    • The European Institute of Innovation and Technology (EIT) is locating one of its five ICT research units on the Aalto University campus in Otaniemi.
    • 7. EIT functions as a network, uniting research and educational institutes as well as businesses.
    • 8. The founding members of the Finnish unit are Nokia, VTT Technical Research Centre of Finland and Aalto University.
    • 9. The total budget of the Finnish unit for 2010-2014 is approximately EUR 100 million, no more than 25% of which comes from EIT funding.
    • 10. According to the now approved plan, in 2013 there will be several hundred ICT researchers, experts and graduate students working at the EIT Otaniemi unit.
    Markku Markkula
    Aalto University
    Societal Impact
    5
  • 11. EU 2020 Strategy
    Aalto as a Forerunner
    among Universities

    EU 2020 three mutually reinforcing priorities:
    • Smart growth: developing an economy based on knowledge and innovation.
    • 12. Sustainable growth: promoting a more resource efficient, greener and more competitive economy.
    • 13. Inclusive growth: fostering a high-employment economy delivering social and territorial cohesion.
    Aalto & Societal Innovations:
    • Focus on grand challenges
    • 14. The strong role of universities is crucial: Knowledge Triangle i.e. synergy between research & education & innovation
    • 15. Combine technology driven innovation policy & societal needs driven innovation policy
    • 16. Modernize the Triple Helix cooperation: University – Industry – Cities
    • 17. Living labs & user-driven innovations: people & process development
     Need for a second generation innovation agenda
    Markku Markkula
    Aalto University
    Societal Impact
    6
  • 18. EU 2020 Strategy  7 Flagships
    "Resource efficient Europe”
    "An industrial policy for the globalisation era”
    "An Agenda for new skills and jobs“
    "European Platform against Poverty“
    "Innovation Union“
    "Youth on the move“
    "A Digital Agenda for Europe"
    Markku Markkula
    Aalto University
    Societal Impact
    7
  • 19. Aalto Strategic Role in Setting National Agenda and in Implementing National Innovation Strategy and National Creativity Strategy
    Board April 2009
    Our target
    Aalto will by 2020 become the most important player in setting the national science, creativity and innovation agenda.
    Influence National Agenda
    Aalto will by 2020 develop its strengths as a globally unique hub of excellence in research, development and innovation.
    Global Forerunner
    The concept of Aalto Living Lab based on Real Case -approach and with selected strategic partnerships will by 2020 create Aalto the pioneering world leader role in teaching and learning in open-innovation and shared knowledge creation processes.
    Real life &
    Real Case - Approach
    Markku Markkula
    Aalto University
    Societal Impact
    8
  • 20. Aalto Conceptualizing Knowledge Triangle
    Innovation
    Critical success factors are:
    Starting point: Every individual & every work community & every organization has its own strategic needs and focus on these three perspectives of the knowledge triangle.
    Creating platforms and processes for collaboration.
    Orchestration of the whole concept.
    Markkula, Miikki, L: & M., Pirttivaara, M (2009)
    • Education & Well-being in Society
    • 21. Human-centric Ba
    • 22. Testing and prototyping
    Platform & processes for new solutions within the work & work community
    Platform & processes for foresight &
    Knowledge co-creation solutions
    Orchestration
    Strategic Alliances for
    concepts and processes + methods and tools +
    physical, virtual, and mental spaces
    • Foresight and competence needs
    • 23. Culture & Learning
    • 24. Impact of Education & Societal Competitiveness
    • 25. Good Practices
    • 26. Methods and tools
    • 27. Passion to Learn
    Research
    Education
    Platform and processes for learning by RDI
    Markku Markkula
    Aalto University
    Societal Impact
    9
  • 28. Creating the Aalto Concept for Knowledge Triangle Based Learning
    Different learners integrated in the same learning process:
    Working life experts (continuing education students)
    Young graduates doing their masters (basic students)
    Researchers (post-graduate students)
    Different learner groups have different roles and responsibilities.
    Need to be based on conceptualized processes. Target is mass customization & personalization and at the same time integrate different perspectives throughout the process.
    Markku Markkula
    Aalto University
    Societal Impact
    10
  • 29. ACSI to Be Based on Finnish Strengths
    Development of Aalto societal impact activities will focus on strengthening specifically those areas where we are an internationally recognized and acknowledged forefront actor, such as:
    Small northern European nation having top results in many competitiveness benchmarking studies
    The global innovation map (see: Harvard Business Review March 2009)
    PISA and Knowledge Society
    National commitment to creativity and innovation policies
    The highest degree of university-industry cooperation
    Strong in arts and architecture
    Nature
    Community and corporate social responsibility
    Markku Markkula
    Aalto University
    Societal Impact
    11
  • 30. Lead, stimulate andcatalyze science, technologyand innovation development
    Role of Parliaments
    in National Innovation Policy
    Create favourable legislativeenvironment for knowledge creationand competence development
    Finance lifelong learning,
    R&D and knowledgeinfrastructure
    © Markku Markkula
    Markku Markkula
    Aalto University
    Societal Impact
    12
  • 31. Parliament of Finland, Committee for the Future 1998:The Finnish Road to Success
    Need for Restructuring and
    Reshaping
    the Public Sector
    Knowledge Management Plays a Crucial Role
    1. Implementing Lifelong Learning Strategy
    2. Developing National Innovation System
    3. Increasing Investments in R&D
    4. Operating as an Information Society
    Laboratory within EU
    Finnish
    National Action
    Plans on
    the Way to
    the Knowledge
    Society
    Wisely
    Influencing
    Globalisation
    Exploiting
    Information
    and Technology
    to the Full
    The Human
    Aspect
    in Innovation
    Governance
    of Matters
    and Life
    Success
    Factors
    Defined by the Parliament
    © Markku Markkula
    Markku Markkula
    Aalto University
    Societal Impact
    13
  • 32. Parliament of Finland,
    Committee for the Future
    • Permanent status, 17 MPs,
    • Tasks: inventing the future, technology assessment,
    • Special focus among others:
    - regional development,
    - the future of work,
    - knowledge management,
    - eEurope,
    - creativity and innovations
    • Parliament in 2003 approved the Committee’s report ”Finland 2015” with several policy statements, among others:
    - Strategic goal for Finland to become a pioneer in innovation, education and culture.
    - Increase of R&D funding to reach the level of 4% of GDP.
    © Markku Markkula
    Markku Markkula
    Aalto University
    Societal Impact
    14
  • 33. Milestones of Finnish Technology Policy
    1979198219831984198519871991199519961999
    National technology committee Council of State resolution on technology policy Founding of TekesTechnology programmes startedEUREKA startedState Science and Technology Council establishedFinland becomes a member of CERNFinland becomes a member of the EUGovernment decision to increase R&D fundingFinnish R&D funding exceeds 3 % of GDP
    Markku Markkula
    Aalto University
    Societal Impact
    15
    Copyright © Tekes
  • 34. 36
    29
    FI
    FI
    INNOVATIVE ENTERPRISES PARTICIPATINGIN PUBLIC-PRIVATE CO-OPERATIONAs a percentage of total innovative enterprises (aggregated manufacturing and services sectors)
    Finland highest in EU
    40
    40
    35
    35
    Co-operation with higher
    education institutes
    Co-operation with research institutes
    30
    30
    25
    25
    19
    20
    20
    15
    14
    15
    15
    14
    12
    11
    10
    9
    9
    9
    10
    8
    8
    8
    8
    8
    8
    8
    7
    7
    6
    6
    5
    5
    4
    4
    5
    2
    1
    1
    0
    0
    LU
    IT
    IE
    AT
    PT
    NL
    DE
    BE
    FR
    ES
    SE
    UK
    DK
    IT
    LU
    NL
    PT
    UK
    IE
    ES
    DE
    AT
    FR
    BE
    DK
    SE
    Source: Science, Technology and Innovation in the Netherlands, 2004. Ministry of Education and Ministry of Economic Affairs
    Markku Markkula
    Aalto University
    Societal Impact
    16
  • 35. USA Today 25 August 1999
    Cover story:
    Finland – Wireless Nation
    ”In this technology-driven country, the future is now.”
    ”With a mobile phone, users can send messages, surf the Net and even buy snacks.”
    Markku Markkula
    Aalto University
    Societal Impact
    17
  • 36. Ranking of EU Countries
    The Lisbon review 2004
    Sustainabledevelopment
    Informationsociety
    Innovationand R&D
    Networkindustries
    Socialinclusion
    Financial services
    Liberalisation
    Enterprise
    Total
    rank
    1
    3
    2
    6
    4
    7
    5
    9
    8
    11
    10
    14
    12
    13
    15
    1
    4
    2
    6
    7
    3
    13
    5
    9
    8
    10
    11
    12
    14
    15
    1
    2
    6
    3
    5
    8
    4
    7
    10
    9
    12
    11
    13
    14
    15
    4
    1
    2
    8
    7
    3
    5
    6
    9
    10
    15
    12
    13
    11
    14
    1
    3
    4
    2
    7
    8
    5
    6
    10
    11
    9
    12
    13
    14
    15
    3
    2
    5
    1
    7
    10
    6
    9
    12
    8
    4
    11
    15
    13
    14
    2
    1
    2
    8
    4
    12
    5
    9
    7
    6
    10
    11
    13
    14
    15
    1
    4
    3
    7
    6
    2
    8
    9
    5
    10
    13
    12
    11
    14
    15
    Finland
    1
    2
    3
    4
    5
    6
    7
    8
    9
    10
    11
    12
    13
    14
    15
    Denmark
    Sweden
    UK
    Netherlands
    Germany
    Luxembourg
    France
    Austria
    Belgium
    Ireland
    Spain
    Italy
    Portugal
    Greece
    18
    Source: World Economic Forum WEF, The Lisbon Review 2004
    Copyright © Tekes
  • 37. 2006-07
    2005-06
    2005-05
    2003-04
    2002-03
    2001-02
    NRI
    Rank
    Denmark
    USA
    Singapore
    USA
    Finland
    1
    Denmark
    Sweden
    Singapore
    Iceland
    Singapore
    USA
    2
    Sweden
    Singapore
    Denmark
    Finland
    Finland
    Singapore
    3
    Switzerland
    Finland
    Iceland
    Denmark
    Sweden
    Sweden
    4
    USA
    Switzerland
    Finland
    USA
    Denmark
    Iceland
    5
    Singapore
    Finland
    Netherlands
    Canada
    Sweden
    Canada
    Canada
    6
    Netherlands
    USA
    Taiwan
    Hong Kong
    Switzerland
    U.K.
    7
    Iceland
    Sweden
    Japan
    Norway
    Denmark
    8
    Iceland
    U.K.
    Switzerland
    Switzerland
    Australia
    Taiwan
    9
    Korea
    Norway
    Norway
    U.K.
    Canada
    Iceland
    Germany
    10
    Finland: Time to Wake-up  National Innovation Strategy  Implementation
    Markku Markkula
    Aalto University
    Societal Impact
    19
  • 38. Finland = Innovation
    # 2 Innovation Hot Spot in the world
    Harvard Business Review March 2009;
    # 3 Global Innovation in the world
    The Economist Intelligence Unit, April 2009;
    # 1 Higher Education and Training in the world, World Economic Forum, September 2009;
    # 1 Availability of Scientists and Engineers in the world
    World Economic Forum, September 2009;
    # 1 Prosperity in the world
    Legacy Prosperity Index, October 2009;
    .
    Markku Markkula
    Aalto University
    Societal Impact
    20
  • 39. 2008 eSRIvs NRI rankings
    (= e-skills readiness vs network-readiness)
    Finland
    DK
    FIN
    SWE
    KOR
    USA
    ISR
    ICE
    SIN
    MAL
    10
    CAN
    NOR
    SWI
    BEL
    NED
    JAP
    AUT
    UK
    NZ
    IRE
    AUL
    GER
    20
    TUN
    HK
    FRA
    EST
    POR
    THA
    LIT
    eSRI ranking 2008
    SLO
    30
    BAR
    CZ
    IND
    JOR
    MLT
    HUN
    LAT
    KSA
    CYP
    SPA
    LUX
    CHL
    40
    CRO
    SK
    GRE
    ITA
    50
    POL
    ROM
    60
    50
    40
    30
    20
    10
    NRI ranking 2008
    Source : eLab@INSEAD, based on GITR data
    21
  • 40. Aalto Creating Unique Concepts
    • Basic Research focused on Grand Societal Challenges
    • 41. Aalto Factories
    • 42. International multidisciplinary educational programs:
    • 43. Two new Master programs on Creative Sustainability and International Design Business Management are examples of educational programs focusing on societal needs.
    • 44. New developments in Urban Planning: Doctoral Program of the Built Environment and Master program in Managing Spatial Change
    • 45. Aalto Camp for Societal Innovation
    • 46. Research cooperation with Strategic Centres for Science, Technology and Innovation
    Markku Markkula
    Aalto University
    Societal Impact
    22
  • 47. Aalto Responding to Grand Challenges
    According to the Aalto Strategy potential research focus areas are:
    service economy,
    digitalization,
    energy and sustainable use of natural resources, and
    a people oriented living environment.
    Markku Markkula
    Aalto University
    Societal Impact
    23
  • 48. Renewed National Innovation Strategy
    Strategic goals set for Finland are a) Innovation-based development of productivity and b) Pioneering in innovation activity. To achieve this the following 4 basic choices are made:
    Innovation activity in a world without borders
    Demand and user orientation
    Innovative individuals and communities
    Systemic approach
    The picture is interlinking the 10 key sets of measures defined.
    Finnish
    R & HE System
    Finland’s Attractiveness
    Learning Environment
    Competitive Incentives
    Management Training
    Tämän kaavion toimintakohteet (siis tekstit) ovat kansallisesta strategiasta – kuva on oma luonnos eri tekijöiden kytkennöistä
    Growth Entrepreneurship
    National Ensemble of Services
    © Markku Markkula & Lars Miikki 2008
    Regional Centres of Innovation
    Pioneer of Systemic Reforms
    Implementing Innovation Policy
    “National Innovation Bedrock”
    We create synergy of operations on all levels: National, Region / Industry, Enterprise / Individual
    Markku Markkula
    Aalto University
    Societal Impact
    24
  • 49. What Do We Need for Innovation?
    New-generation innovation activities are complex and global by nature. They are increasingly based on steering that supports self organization.
    Therefore we need :
    • A new-generation innovation agenda bringing forth a concept, operating mode and network for the development of a global innovation platform.
    • 50. Innovation activity which gives rise to an international, self-fortifying innovation community integrating research, learning and innovation.
    • 51. New type of frontier zones and developer forums which will be emerged in connection with this new innovation activity.
    • 52. Integration of different disciplines and nationalities into innovation nodes which opens new doors both for society and university.
    March 2010 PS, MM, MPI
    Markku Markkula
    Aalto University
    Societal Impact
    25
  • 53. Service & Product Development
    Fundamental Research
    Applied Research
    DemonstrationPiloting
    Market
    Innovation Ecosystem: Action Space for Living Labs along the Technology Adaption Cycle
    This the picture used by EU, showing how the role and activities of Living Labs are defined.
    The broad innovation concept for Aalto will be developed.
    User Involvement
    Mainstream Users
    Early Majority(Pragmatics)
    Early Adopters(Visionaries)
    Enthusiasts
    Action Space for Living Labs
    Living Labs:
    User-driven open innovation involving all relevant players of the value network
    Business-Citizens-Government Partnerships
    Industry
    Public & Private research funding
    Venture Capital
    Seed Money
    Banks
    Chasm**
    Pre-Commercial Gap*
    * MacDonald and Associates, 2004
    ** Geoffrey A Moore: Crossing the Chasm, 1999
    Markku Markkula
    Aalto University
    Societal Impact
    26
  • 54. Aalto FactoriesMulti-disciplinary Opportunities
    Expertise workshops, the first new platforms for collaboration within Aalto University:
    Design Factory
    Media Factory
    Service Factory
    Based on areas in which the three universities already co-operate.
    The workshops are environments to
    learn
    teach
    research,
    co-create
    Academic teams and students, as well as companies or communities work together.
    Markku Markkula
    Aalto University
    Societal Impact
    27
  • 55. The Aalto Factory Park (AFP) is a strategic part of Aalto University’s eco-system aiming for deep and sustainable social, cultural and economic impact. It consists of thematic and multidisciplinary Aalto University Factories, which are platforms for synergic integration of research, education and innovation activities across Aalto’s disciplines in their focus areas (Knowledge Triangle perspective).
    The core of the Aalto Factory Park Concept is the systemic orchestration of real-case operations using and integrating forefront research, learning and innovation activities through multi and interdisciplinary themes
    Factories provide physical and virtual facilities, coaching and facilitation to increase collaboration between academia, industry, and society (Triple Helix perspective).
    The following three factories are established:
    Design Factory, Media Factory and Service factory
    Aalto Factory Park Concept
    Markku Markkula
    Aalto University
    Societal Impact
    28
  • 56. New Initiative in Finland: Strategic Centres for Science, Technology and Innovation*
    Innovative role in strategic industry verticals:
    • Facilitate cooperation between science and business
    • 57. Build stronger initiatives
    • 58. Accelerate the creation of new business
     Contribution to the Finnish industrial innovation
    Government &
    Industry policy
    SCSTI*
    Industry
    Universities
    Source: Reijo Paajanen, TIVIT
    Markku Markkula
    Aalto University
    Societal Impact
    29
  • 59. The Concept of Regional Innovation Policy: Developer Networks and Creative Tension Make the Difference
    ASSESSING THE COMPETITIVENESS OF A REGION
    Ståhle & Sotarauta 2002
    1. Human capital
    2. Innovativeness
    3. Concentration
    4. Infrastructures
    REGION
    Present conditions
    Competiveness factors
    Challenges
    Competitiveness
    GOALS
    Attractiveness
    10. IMAGE
    5. Enterprises
    6. Institutions
    7. Living conditions
    and environment
    Self-renewal
    ability
    8. Developer networks
    9. Creative tension
    Parliament of Finland, Committee for the Future
  • 60. Aalto & T3 Innovation Hub, Unique Globally :Future Is Based on Formula i  WB = T3 + e3
    T3 development is based on the Strategy of the Helsinki Metropolitan Area: Integrating Otaniemi University Campus & Tapiola Garden City & Keilaniemi High Tech Business Community.
    T 3
    KEILANIEMI
    OTANIEMI
    Science and technology
    Art and design
    Business and economy
    TAPIOLA
    i = innovation; WB = well-being;
    T3 = Tiede, Taide, Talous; Science, Art, Business
    e3 = eettisyys, esteettisyys, elämyksellisyys; Ethics, Aesthetics, Experience
    31
  • 61. Greater Helsinki Vision
    “The capital region is a progressive world-class business and innovation centre bolstered by science, art, creativity, learning ability and high-quality services. The success of the area promotes the wellbeing of its inhabitants as well as that of all Finland. The metropolitan area is developed as a united, functional region with its surroundings closely integrated into nature, providing a comfortable place for living, learning, working and entrepreneurship.”
    The four priorities of the Helsinki Metropolitan strategy are:
    Improving top-quality education and know-how
    Building good quality of life as well as a pleasant and secure living environment
    Strengthening user-driven innovation environments and developing public procurements
    Internationalization of the metropolitan area and its connection to global networks
    Aalto T3 & Aalto Living Labs & Real Case approach are open innovation concepts
    by means of which cities, enterprises
    and their strategic partners
    implement the strategy of
    the Metropolitan
    region.
    T 3
    Markku Markkula
    Aalto University
    Societal Impact
    32
  • 62. Global Cooperation
    The message of this book is based on the metaphor of several triangles in the front cover. The foundation and origin of the cultural growth is the human mind with the stem of the tree symbolizing lifelong learning. Its strong branches reach out to the three university missions: research, education and interaction with society. The blossoming flowers represent the solid base of creative synergies and collaboration, crucial for sustainable development:
    • knowledge triangle integrating research & education & innovation;
    • 63. continuing education triangle integrating individual & university & employer;
    • 64. triple helix integrating universities & industry & public sector.
    Markku Markkula
    Aalto University
    Societal Impact
    33
  • 65. FinnSight 2015  Important Research
    The following are two lists out of ten as the results of the FinnSight 2015. The work was organized through ten panels in the joint Academy of Finland and Tekes foresight project, which identified focus areas of competence.
    Human Interaction Lay the
    Foundation for Welfare:
    human interaction, understanding and dialogue
    multicultural competence
    language and communications
    lifelong learning and understanding
    people and the media
    human technology
    human creativity
    increasingly intelligent technology
    Finnish culture as an area of competence.
    Continuous
    Learning Is Crucial:
    neurological, cognitive, motivational and social basis of learning 
    human technologies that support learning 
    technology-based working and operating environments, management of mobile and distributed work
    implementation of lifelong learning, the education system and informal learning (learning outside institutions)
    civic skills and competencies, life control and social innovations.
    Markku Markkula
    Aalto University
    Societal Impact
    34
  • 66. Aalto Conceptualizing & Mass Customization & Personalization (AMCP) with Different Perspectives
    <
    <
    <
    Different dimensions of the research space
    Platform & Processes to be used in a tailor-made format
    in each case
    Different dimensions of
    the learning space
    Different dimensions of
    the innovation space
    Markku Markkula
    Aalto University
    Societal Impact
    35
  • 67. Aalto Plan to Increase Societal Impact
    Research & Teaching
    University-Industry Real Case Collaboration
    in Aalto Factories (Design, Media, Service …),
    Living Labs and Other Platforms
    Social, Cultural & Economic Impact
    Research & Teaching
    Research & Teaching
    R&D Focused on Innovation Concepts, Processes and Practices
    R&D Focused on Lifelong Learning Concepts, Processes and Practices
    R&D Focused on Foresight Aspects of Multidisciplinary Research
    Research & Teaching
    Markku Markkula
    Aalto University
    Societal Impact
    36
  • 68. Technology Driven Innovation
    Scope of
    collaboration
    Society
    Customer needs
    - Co-creators -
    Corporations
    From industry to service economy to sustainable society
    Push
    Solutions
    - Customers -
    Supply driven
    Science
    Societal urgency
    37
    © Synocus Group 2010-06-29
  • 69. Grand Challenge Innovation
    Scope of
    collaboration
    Society
    Pull
    Customer needs
    - Co-creators -
    Demand driven
    Corporations
    Emergent, eco-concsious society
    Solutions
    - Customers -
    Science
    Societal urgency
    38
    © Synocus Group 2010-06-29