MONETISE DATA AND TURNINFORMATION INTO PROFITWITH IN-MEMORY ANALYTICSGARTH RALSTONHEAD OF IT – ISSAIMIA01 MAR 2012
AIMIA – WHO ARE WE?
A WORLD LEADER IN LOYALTY MANAGEMENTWe design, build andoperate some of theworld’s best loyaltymanagementsolutions. We do ...
A FULL SUITE OF LOYALTY MANAGEMENT SERVICESWe are the onlycompany offering afull suite of loyaltymanagementservices on awo...
FULL SUITE LOYALTY MANAGEMENTON A GLOBAL SCALEWe are 3,800 peopleworking in over 30offices across over20 markets.No compet...
MANY OF THE WORLD’S LEADING BRANDSCHOOSE TO WORK WITH US                                     7
DRILLING DOWN ON LOYALTY ANALYTICSAimia’s IntelligentShopper Solutionsdivision focuses onworking with retailersto help the...
REVOLUTION IN RETAILING HAS CHANGED THERELATIONSHIP WITH THE CUSTOMER                                          9
DATA IS THE NEW OIL                      Data is the raw material of the modern                      service economy. To r...
OUR AIM – HELPING RETAILERS EMBRACE SHOPPERCENTRIC RETAILING        SHOPPER                              SEGMENTATION &   ...
OUR OFFERING
SELF SERVE  Aimia’s retail data  analytics reporting        system                         TRANSACTIONAL                  ...
PROFILING• Focus on keycustomers• Provide broadproduct offer forall customersegments• Profilecustomers basedon geography,l...
CROSS SHOPPING• Where to placeproduct in store• What to groupinto multi-buypromotions
PRODUCT ASSOCIATION• Build bespokesegmentationsbased on product
REPEAT PURCHASE• Determineproduct loyalty bycustomer groups• Who are thebiggest spenders
SELF SERVE IN ACTION
OUR USPSData Volumes – 100% of transactional data over 2yearsGranular – lowest level data for maximumflexibility of queryF...
THE SECRET SAUCE         IN MEMORY ANALYTICS
THE BUSINESS BENEFIT
IN SUMMARYRetailer:     – Allows them to target the right products at the right prices to the right customer, and       en...
WE HAVE BUILT A STRONG FOUNDATION WITH OVER 120MHOUSEHOLDS                                                   23
THANK YOU
Monetise data with in memory analytics - for distribution
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Monetise data with in memory analytics - for distribution

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Presentation from Gartner BI Summit Europe - March 2012
by AIMIA, on loyalty marketing technology with in-memory anlaytics for self-service business intelligence

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Monetise data with in memory analytics - for distribution

  1. 1. MONETISE DATA AND TURNINFORMATION INTO PROFITWITH IN-MEMORY ANALYTICSGARTH RALSTONHEAD OF IT – ISSAIMIA01 MAR 2012
  2. 2. AIMIA – WHO ARE WE?
  3. 3. A WORLD LEADER IN LOYALTY MANAGEMENTWe design, build andoperate some of theworld’s best loyaltymanagementsolutions. We do thisfor ourselves and forsome of the world’stop brands. 4
  4. 4. A FULL SUITE OF LOYALTY MANAGEMENT SERVICESWe are the onlycompany offering afull suite of loyaltymanagementservices on aworldwide scale. PROPRIETARY LOYALTY COALITION LOYALTY ANALYTICS LOYALTY 5
  5. 5. FULL SUITE LOYALTY MANAGEMENTON A GLOBAL SCALEWe are 3,800 peopleworking in over 30offices across over20 markets.No competitor hasthis breadth ofcapability andgeographic reach. 6
  6. 6. MANY OF THE WORLD’S LEADING BRANDSCHOOSE TO WORK WITH US 7
  7. 7. DRILLING DOWN ON LOYALTY ANALYTICSAimia’s IntelligentShopper Solutionsdivision focuses onworking with retailersto help themgenerate revenuefrom their data. LOYALTY ANALYTICS 8
  8. 8. REVOLUTION IN RETAILING HAS CHANGED THERELATIONSHIP WITH THE CUSTOMER 9
  9. 9. DATA IS THE NEW OIL Data is the raw material of the modern service economy. To remain competitive, companies need to: • Extract data from their operations • Refine data into insight • Deliver the insight to where it matters 10
  10. 10. OUR AIM – HELPING RETAILERS EMBRACE SHOPPERCENTRIC RETAILING SHOPPER SEGMENTATION & STRATEGY SHAPE THE LEVERAGE STORE YOUR SUPPLIERS EXPERIENCE SHOPPER DATA SHOPPER INSIGHT SHAPE THE MANAGE PERSONAL YOUR MEDIA EXPERIENCE 11
  11. 11. OUR OFFERING
  12. 12. SELF SERVE Aimia’s retail data analytics reporting system TRANSACTIONAL DATA ---Retailer Transactional SHOPPER Data INSIGHT + Customer Data CUSTOMER DATA associated with a Loyalty Programme 13
  13. 13. PROFILING• Focus on keycustomers• Provide broadproduct offer forall customersegments• Profilecustomers basedon geography,lifestage, andother segments
  14. 14. CROSS SHOPPING• Where to placeproduct in store• What to groupinto multi-buypromotions
  15. 15. PRODUCT ASSOCIATION• Build bespokesegmentationsbased on product
  16. 16. REPEAT PURCHASE• Determineproduct loyalty bycustomer groups• Who are thebiggest spenders
  17. 17. SELF SERVE IN ACTION
  18. 18. OUR USPSData Volumes – 100% of transactional data over 2yearsGranular – lowest level data for maximumflexibility of queryFast – more than 50 times faster than competitors(average run time of 1 ½ minutes)Actionable – for business users, not just analysts,with an easy to use front-endScalable – Can handle 100s of reports per hourwith an architecture that supports easy growth
  19. 19. THE SECRET SAUCE IN MEMORY ANALYTICS
  20. 20. THE BUSINESS BENEFIT
  21. 21. IN SUMMARYRetailer: – Allows them to target the right products at the right prices to the right customer, and encourage them to spend a little more. – Tap the value of their data by putting an easy to use, actionable insight tool over the top of it and marketing that insight back to it’s supplier community.Supplier: – Allows CPG companies to make significant improvements in managing marketing promotions and campaigns, product launches, supply chains, and product availability.
  22. 22. WE HAVE BUILT A STRONG FOUNDATION WITH OVER 120MHOUSEHOLDS 23
  23. 23. THANK YOU

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