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Prof. Dr. Christian Blümelhuber: Alles Digital oder was?
Prof. Dr. Christian Blümelhuber: Alles Digital oder was?
Prof. Dr. Christian Blümelhuber: Alles Digital oder was?
Prof. Dr. Christian Blümelhuber: Alles Digital oder was?
Prof. Dr. Christian Blümelhuber: Alles Digital oder was?
Prof. Dr. Christian Blümelhuber: Alles Digital oder was?
Prof. Dr. Christian Blümelhuber: Alles Digital oder was?
Prof. Dr. Christian Blümelhuber: Alles Digital oder was?
Prof. Dr. Christian Blümelhuber: Alles Digital oder was?
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Prof. Dr. Christian Blümelhuber: Alles Digital oder was?

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  • 1. Christian Bluemelhuber INBEV BAILLET LATOUR PROFESSOR D´EUROMARKETING überalles taldigioder was? AUS DER SICHT DES KUNDENORIENTIERTEN MARKETING FIT
  • 2. digital as... D RNE LEA NC E TH R IE ON _S PE DD- N EX ITS MY _A NA _A CULTURETRADITIONAL DIGITAL? CONNECTED3 X das webDOWN load UPload IMPLICIT PARTICIPATIONinformation entertainm. create & curate SERVICE social connection
  • 3. OUR LIVES: DIGITIZED self one finds. FRIENDS & LINKS creates PROSUMER EFFIZIENZ Thomas Szasz FREUND STRATEGENLife Narrativeinspired by: Hope Jensen Schau, Mary Gilly & Mary Wolfinberger, JCR 2/2009 LINKING VALUE le importe PLUS Bernard Cova QUE LE bien IS MORE IMPORTANT THAN THE thing mediterranean THE approach
  • 4. PRO/CON/SUMERS are gaining increasing contro l overProcesses and resources LLY AND CO MPANIES ARE NO LONGER ABLE TO FU opriate CONTROL and economically appr ESSES the ou tcomes OF THESE PROC COVA, DALLI & ZWICK 2011 real co-creation? ELLER S COMP ETE rchas e S pu uyers for B INTENTION ECONOMY ICO- SPECIF S BRANDnsumer CATION N PROD UCTIO DESIGN ENTION RET PRGR
  • 5. SCOBLE´S «1500» FREUNDEBLUTS- BRUDER FRIENDS DUNBAR´S «150»
  • 6. whopperice sacrif ENGAGE NOT PERSUADE GIVE UP 10 FRIENDS 1 FOR ONE WHOPPERlucky
  • 7. CLAES ANDREASSON AUTHOR OF „THE VIKING MANIFESTO“ E DIegie » für meh r«Strat SPERM Glück strategy
  • 8. INNOVATION UND FORTSCHRITTVERLANGEN NACH EXPERIMENTEN ERIC BEINHOCKER, SLOAN MGMT REVIEW 99.So WHAT? NUN ZUR DIGITALEN ÖKONOMIE
  • 9. unsere di gitale ÖkonomieFITness «sexy»ness luck-iness SOCIAL PLAY EXPERIMENTAL { DIGITAL CAPITALISM HIGH RISK ECO christianbluemelhuber danke konsumzone.de mehr zum Th ema:

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