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Prof. Dr. Christian Blümelhuber: Alles Digital oder was?
 

Prof. Dr. Christian Blümelhuber: Alles Digital oder was?

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    Prof. Dr. Christian Blümelhuber: Alles Digital oder was? Prof. Dr. Christian Blümelhuber: Alles Digital oder was? Document Transcript

    • Christian Bluemelhuber INBEV BAILLET LATOUR PROFESSOR D´EUROMARKETING überalles taldigioder was? AUS DER SICHT DES KUNDENORIENTIERTEN MARKETING FIT
    • digital as... D RNE LEA NC E TH R IE ON _S PE DD- N EX ITS MY _A NA _A CULTURETRADITIONAL DIGITAL? CONNECTED3 X das webDOWN load UPload IMPLICIT PARTICIPATIONinformation entertainm. create & curate SERVICE social connection
    • OUR LIVES: DIGITIZED self one finds. FRIENDS & LINKS creates PROSUMER EFFIZIENZ Thomas Szasz FREUND STRATEGENLife Narrativeinspired by: Hope Jensen Schau, Mary Gilly & Mary Wolfinberger, JCR 2/2009 LINKING VALUE le importe PLUS Bernard Cova QUE LE bien IS MORE IMPORTANT THAN THE thing mediterranean THE approach
    • PRO/CON/SUMERS are gaining increasing contro l overProcesses and resources LLY AND CO MPANIES ARE NO LONGER ABLE TO FU opriate CONTROL and economically appr ESSES the ou tcomes OF THESE PROC COVA, DALLI & ZWICK 2011 real co-creation? ELLER S COMP ETE rchas e S pu uyers for B INTENTION ECONOMY ICO- SPECIF S BRANDnsumer CATION N PROD UCTIO DESIGN ENTION RET PRGR
    • SCOBLE´S «1500» FREUNDEBLUTS- BRUDER FRIENDS DUNBAR´S «150»
    • whopperice sacrif ENGAGE NOT PERSUADE GIVE UP 10 FRIENDS 1 FOR ONE WHOPPERlucky
    • CLAES ANDREASSON AUTHOR OF „THE VIKING MANIFESTO“ E DIegie » für meh r«Strat SPERM Glück strategy
    • INNOVATION UND FORTSCHRITTVERLANGEN NACH EXPERIMENTEN ERIC BEINHOCKER, SLOAN MGMT REVIEW 99.So WHAT? NUN ZUR DIGITALEN ÖKONOMIE
    • unsere di gitale ÖkonomieFITness «sexy»ness luck-iness SOCIAL PLAY EXPERIMENTAL { DIGITAL CAPITALISM HIGH RISK ECO christianbluemelhuber danke konsumzone.de mehr zum Th ema: