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Business 2.0 with WordPress


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Business 2.0 with WordPress reveals the secrets of making a profit with WordPress. It's target auditory is: entrepreneurs, small business owners, designers and developers. Different approaches for …

Business 2.0 with WordPress reveals the secrets of making a profit with WordPress. It's target auditory is: entrepreneurs, small business owners, designers and developers. Different approaches for business based on the platform circles - quick, cheap and powerful WP-based website setup or consulting and products for designers and developers.

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  • Shops, book agencies, marketing
  • Popularity of the main website – many clients and installs, some want premium features or hire for web services
  • Thousand of templates + graphics, plugins, videos to build the site in no time Can extend + premium supportTell about the business themes later, we have slide on this one
  • Plugins with lite and premium versionCustomers want development on top of these pluginsCan use as a reference later
  • Shopp - $55-299MarketPress – $39 1m support, $209 1m support/updates
  • Widgets into different areas
  •$39 personal, $199 developer
  •$97 single site, $297 multisite
  • for 0-2000 subscribers and up to 12K mails/month, $10-240 else
  • The Wall Street JournalAdobe BlogsSAP.infoFordSocial
  • Transcript

    • 1. Business 2.0 /w WordPress Mario Peshev DevriX CTO
    • 2. Agenda• About me• What is Business 2.0?• Target group• Why WordPress?• Themes• Plugins• Freelance
    • 3. Mario Peshev• DevriX CTO• Trainer and consultant• Java, PHP, Python• Trainings in VMware, CERN, Saudi Aramco…• WordPress theme and plugin development and consulting
    • 4. Business 2.0?
    • 5. Business 2.0• Business built on Web 2.0• Services and products using the advantages of the modern web
    • 6. Web 2.0 in a glance
    • 7. Samples of Web 2.0• Blogs• Social networks• Video portals• Image galleries• thanks-for-web-2.html
    • 8. Web 1.0 Web 2.0 DoubleClick Google AdSense Ofoto Flickr Akamai BitTorrent Napster Britannica Online Wikipedia personal websites blogging evite and EVDB domain name speculation search engine optimization page views cost per click screen scraping web services publishing participationcontent management systems wikis directories (taxonomy) tagging ("folksonomy") stickiness syndication
    • 9. The Mozilla Blog11/26/11
    • 10. PlayStation Blog11/26/11
    • 11. Target group
    • 12. Target group• Who is this presentation designed for? – Small business owners – Entrepreneurs – Developers – Designers• Bloggers are by default
    • 13. Small business owners• Running own business• Generating some profit• Trying to increase the number of clients and orders and popularize the business without serious PR and advertising budget
    • 14. Entrepreneurs • Willing to create a genius Startup idea • Demands Web 2.0 functionality for the business plan in no time • Saving time and money for the creative application plan instead of spending on software implementation
    • 15. Developers• Technical people that need somewhere ‘to start from’• Variety of themes that could be extended with no need to be proficient in design
    • 16. Designers • Graphical spiritual masters with little to no technical background • Independency from the functional overhead
    • 17. Why WordPress?
    • 18. WordCamp San Francisco
    • 19. WordPress• …is a powerful and flexible platform• …is created in 2003• …is Open Source• …has Automattic crew on its side• …provides thousands of plugins and themes• …offers great SEO optimization
    • 20. Standard features• Some of the standard WordPress features: Standard features Posts Settings Pages Comments Categories Users Links Menus Media manager Sidebars
    • 21. Design advantages• UI and friendliness pros: Design advantages Great administrative panel jQuery effects integrated Predefined themes for extension UI flexibility of some functional details Perfect usability Lots of tutorials and videos
    • 22. CNN Business 36011/26/11
    • 23. hMAG Lifestyle Magazine11/26/11
    • 24. Tom Jones11/26/11
    • 25. Themes
    • 26. Design auditory• WordPress could be extended design wise in an infinite way• Theme frameworks, startup themes and thousands of tutorials on building WordPress content• Draw the frontend on the top of the powerful backend features
    • 27. Free themes• repository• 1400+ themes• You can reuse or submit your own theme too!
    • 28. ThemeForest
    • 29. MOJO Themes
    • 30. Themes business• Average premium theme price – $30-40 per sale (50-70% net profit)• Average number of sales – 500-600• Great portfolio item• Clients want custom features or new themes
    • 31. ThemeForest sales
    • 32. Themes and Frameworks• Offer super premium functionality – Awesome sliders – Shortcodes for pricing, team members, styled lists, sliders, maps, toggles, contact forms – Skins or skin builders – Portfolio elements – Customizable page/blog/portfolio layouts
    • 33. Progressio
    • 34. Progressio demo
    • 35. Plugins
    • 36. Plugins• WordPress extensions, providing extra features to the platform: – eCommerce – Sliders – Galleries – SEO – Social networks integration
    • 37. Free plugins • repository • 17000+ plugins • You can reuse or submit new plugins too!
    • 38. Code canyon
    • 39. Useful plugins• WordPress could be way different than the standard blogging platform when built with the right theme and subset of plugins• You can save time and money purchasing top notch plugins (or extending them) instead of developing on your own
    • 40. BuddyPress
    • 41. eCommerce
    • 42. Commerce plugin features• Integrate into different themes• Drag’n’drop categories and product management• Orders and invoicing with export• Shipping methods, weight• Tens of payment gateways• Coupons and vouchers
    • 43. Gravity Forms
    • 44. Gravity features• Powerful forms and wizards with drag’n’drop editor• Conditional logic• Schedule forms• Advanced fields• User registration modules• Newsletter synchronization
    • 45. Gravity Forms Example
    • 46. WishList Member
    • 47. WishList features• Custom member types• Custom registration forms• Gallery support• Protected areas for different roles
    • 48. WishList Colombian Network
    • 49. Digital Access Pass
    • 50. Digital Access Pass• Content delivery platform• Free/Paid access to different areas – pages, video, audio, PDF and more• Membership levels• Payment methods• Limited access
    • 51. WP-Answers
    • 52. WP-Answers features• Q&A System• Points and rewards• Profile pages• Automatic content from Yahoo! Answers• Social networks integration
    • 53. Groupon Clone
    • 54. Groupon Clone Options• Adding deals and configuring option• Highly configurable listing and timers• Social networks integration• Google Maps & PayPal integration
    • 55. MailChimp
    • 56. MailChimp• Email campaigns and newsletters• Templates and auto responders• Socials and Google integration• SPAM inspectors• APIs for mobile and other services
    • 57. WP Email Ticket Support
    • 58. WP Email Ticket Support• Read POP3 emails and convert to tickets• Import attachments• Clients can keep track on the queue• Pending tickets widget• Compatibility with WordPress users
    • 59. Freelance Networks
    • 60. Freelance networks• WordPress jobs for: – Design – Development – SEO – Marketing – Content writing/translation – Project management
    • 61. oDesk
    • 62. vWorker
    • 63. WordPress Jobs
    • 64. Summary• WordPress could be used to start your business online or work remotely with the platform• There are thousands of themes and plugins that could setup a site in minutes• DRY (Don’t Repeat Yourself) principle
    • 65. Showcase
    • 66. 11/26/11
    • 67. Thank you!