Business 2.0 /w WordPress        Mario Peshev         DevriX CTO      http://devrix.com
Agenda•   About me•   What is Business 2.0?•   Target group•   Why WordPress?•   Themes•   Plugins•   Freelance
Mario Peshev• DevriX CTO• Trainer and consultant• Java, PHP, Python• Trainings in VMware, CERN, Saudi Aramco…• WordPress t...
Business 2.0?
Business 2.0• Business built on Web 2.0• Services and products using the advantages of  the modern web
Web 2.0 in a glance
Samples of Web 2.0•   Blogs•   Social networks•   Video portals•   Image galleries•   http://web2magazine.blogspot.com/200...
Web 1.0 Web 2.0                DoubleClick Google AdSense                      Ofoto Flickr                    Akamai BitT...
The Mozilla Blog11/26/11
PlayStation Blog11/26/11
Target group
Target group• Who is this presentation designed for?  – Small business owners  – Entrepreneurs  – Developers  – Designers•...
Small business owners• Running own business• Generating some profit• Trying to increase the  number of clients and  orders...
Entrepreneurs  • Willing to create a genius    Startup idea  • Demands Web 2.0    functionality for the    business plan i...
Developers• Technical people that  need somewhere ‘to start  from’• Variety of themes that  could be extended with  no nee...
Designers  • Graphical spiritual    masters with little to no    technical background  • Independency from the    function...
Why WordPress?
WordCamp San Francisco
WordPress•   …is a powerful and flexible platform•   …is created in 2003•   …is Open Source•   …has Automattic crew on its...
Standard features• Some of the standard WordPress features:      Standard features      Posts               Settings      ...
Design advantages• UI and friendliness pros:      Design advantages      Great administrative panel      jQuery effects in...
CNN Business 36011/26/11
hMAG Lifestyle Magazine11/26/11
Tom Jones11/26/11
Themes
Design auditory• WordPress could be extended design wise in  an infinite way• Theme frameworks, startup themes and  thousa...
Free themes• WordPress.org  repository• 1400+ themes• You can reuse or  submit your own  theme too!
ThemeForest
MOJO Themes
Themes business• Average premium theme price – $30-40 per  sale (50-70% net profit)• Average number of sales – 500-600• Gr...
ThemeForest sales
Themes and Frameworks• Offer super premium functionality  – Awesome sliders  – Shortcodes for pricing, team members, style...
Progressio
Progressio  demo
Plugins
Plugins• WordPress extensions, providing extra  features to the platform:  – eCommerce  – Sliders  – Galleries  – SEO  – S...
Free plugins         • WordPress.org           repository         • 17000+ plugins         • You can reuse or           su...
Code canyon
Useful plugins• WordPress could be way different than the  standard blogging platform when built with  the right theme and...
BuddyPress
eCommerce
Commerce plugin features• Integrate into different themes• Drag’n’drop categories and product  management• Orders and invo...
Gravity Forms
Gravity features• Powerful forms and wizards with drag’n’drop  editor• Conditional logic• Schedule forms• Advanced fields•...
Gravity Forms Example
WishList Member
WishList features•   Custom member types•   Custom registration forms•   Gallery support•   Protected areas for different ...
WishList Colombian Network
Digital Access Pass
Digital Access Pass• Content delivery platform• Free/Paid access to different areas – pages,  video, audio, PDF and more• ...
WP-Answers
WP-Answers features•   Q&A System•   Points and rewards•   Profile pages•   Automatic content from Yahoo! Answers•   Socia...
Groupon Clone
Groupon Clone Options•   Adding deals and configuring option•   Highly configurable listing and timers•   Social networks ...
MailChimp
MailChimp•   Email campaigns and newsletters•   Templates and auto responders•   Socials and Google integration•   SPAM in...
WP Email Ticket Support
WP Email Ticket Support•   Read POP3 emails and convert to tickets•   Import attachments•   Clients can keep track on the ...
Freelance Networks
Freelance networks• WordPress jobs for:  – Design  – Development  – SEO  – Marketing  – Content writing/translation  – Pro...
oDesk
vWorker
WordPress Jobs
Summary• WordPress could be used to start your  business online or work remotely with the  platform• There are thousands o...
Showcase
11/26/11
Thank you!http://www.linkedin.com/in/mpeshevhttp://twitter.com/mpeshev
Business 2.0 with WordPress
Business 2.0 with WordPress
Business 2.0 with WordPress
Business 2.0 with WordPress
Business 2.0 with WordPress
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Business 2.0 with WordPress

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Business 2.0 with WordPress reveals the secrets of making a profit with WordPress. It's target auditory is: entrepreneurs, small business owners, designers and developers. Different approaches for business based on the platform circles - quick, cheap and powerful WP-based website setup or consulting and products for designers and developers.

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  • http://www.webopedia.com/TERM/W/Web_2_point_0.html
  • Shops, book agencies, marketing
  • Popularity of the main website – many clients and installs, some want premium features or hire for web serviceshttp://wordpress.org/extend/themes/
  • Thousand of templates + graphics, plugins, videos to build the site in no time Can extend + premium supportTell about the business themes later, we have slide on this onehttp://themeforest.net
  • http://www.mojo-themes.com
  • Plugins with lite and premium versionCustomers want development on top of these pluginsCan use as a reference laterhttp://wordpress.org/extend/plugins/
  • http://codecanyon.net/~15USD
  • http://buddypress.org/http://freelance-lodge.org/forums/
  • Shopp - $55-299MarketPress – $39 1m support, $209 1m support/updates
  • Widgets into different areas
  • http://www.gravityforms.com$39 personal, $199 developer
  • http://member.wishlistproducts.com/$97 single site, $297 multisite
  • http://thecolombiansoulmates.com
  • https://digitalaccesspass.com/$167-297
  • http://wp-answers.com/$89
  • http://www.wpmaverick.com/$99
  • https://mailchimp.com/Free for 0-2000 subscribers and up to 12K mails/month, $10-240 else
  • http://codecanyon.net/item/wordpress-email-ticket-support-plugin/254823$20
  • http://odesk.com
  • http://vworker.com
  • http://jobs.wordpress.net
  • http://markjaquith.wordpress.com/2008/08/18/us-government-agencies-using-wordpress/
  • The Wall Street JournalAdobe BlogsSAP.infoFordSocial
  • Business 2.0 with WordPress

    1. 1. Business 2.0 /w WordPress Mario Peshev DevriX CTO http://devrix.com
    2. 2. Agenda• About me• What is Business 2.0?• Target group• Why WordPress?• Themes• Plugins• Freelance
    3. 3. Mario Peshev• DevriX CTO• Trainer and consultant• Java, PHP, Python• Trainings in VMware, CERN, Saudi Aramco…• WordPress theme and plugin development and consulting
    4. 4. Business 2.0?
    5. 5. Business 2.0• Business built on Web 2.0• Services and products using the advantages of the modern web
    6. 6. Web 2.0 in a glance
    7. 7. Samples of Web 2.0• Blogs• Social networks• Video portals• Image galleries• http://web2magazine.blogspot.com/2007/01/ thanks-for-web-2.html
    8. 8. Web 1.0 Web 2.0 DoubleClick Google AdSense Ofoto Flickr Akamai BitTorrent mp3.com Napster Britannica Online Wikipedia personal websites blogging evite upcoming.org and EVDB domain name speculation search engine optimization page views cost per click screen scraping web services publishing participationcontent management systems wikis directories (taxonomy) tagging ("folksonomy") stickiness syndication
    9. 9. The Mozilla Blog11/26/11
    10. 10. PlayStation Blog11/26/11
    11. 11. Target group
    12. 12. Target group• Who is this presentation designed for? – Small business owners – Entrepreneurs – Developers – Designers• Bloggers are by default
    13. 13. Small business owners• Running own business• Generating some profit• Trying to increase the number of clients and orders and popularize the business without serious PR and advertising budget
    14. 14. Entrepreneurs • Willing to create a genius Startup idea • Demands Web 2.0 functionality for the business plan in no time • Saving time and money for the creative application plan instead of spending on software implementation
    15. 15. Developers• Technical people that need somewhere ‘to start from’• Variety of themes that could be extended with no need to be proficient in design
    16. 16. Designers • Graphical spiritual masters with little to no technical background • Independency from the functional overhead
    17. 17. Why WordPress?
    18. 18. WordCamp San Francisco
    19. 19. WordPress• …is a powerful and flexible platform• …is created in 2003• …is Open Source• …has Automattic crew on its side• …provides thousands of plugins and themes• …offers great SEO optimization
    20. 20. Standard features• Some of the standard WordPress features: Standard features Posts Settings Pages Comments Categories Users Links Menus Media manager Sidebars
    21. 21. Design advantages• UI and friendliness pros: Design advantages Great administrative panel jQuery effects integrated Predefined themes for extension UI flexibility of some functional details Perfect usability Lots of tutorials and videos
    22. 22. CNN Business 36011/26/11
    23. 23. hMAG Lifestyle Magazine11/26/11
    24. 24. Tom Jones11/26/11
    25. 25. Themes
    26. 26. Design auditory• WordPress could be extended design wise in an infinite way• Theme frameworks, startup themes and thousands of tutorials on building WordPress content• Draw the frontend on the top of the powerful backend features
    27. 27. Free themes• WordPress.org repository• 1400+ themes• You can reuse or submit your own theme too!
    28. 28. ThemeForest
    29. 29. MOJO Themes
    30. 30. Themes business• Average premium theme price – $30-40 per sale (50-70% net profit)• Average number of sales – 500-600• Great portfolio item• Clients want custom features or new themes
    31. 31. ThemeForest sales
    32. 32. Themes and Frameworks• Offer super premium functionality – Awesome sliders – Shortcodes for pricing, team members, styled lists, sliders, maps, toggles, contact forms – Skins or skin builders – Portfolio elements – Customizable page/blog/portfolio layouts
    33. 33. Progressio
    34. 34. Progressio demo
    35. 35. Plugins
    36. 36. Plugins• WordPress extensions, providing extra features to the platform: – eCommerce – Sliders – Galleries – SEO – Social networks integration
    37. 37. Free plugins • WordPress.org repository • 17000+ plugins • You can reuse or submit new plugins too!
    38. 38. Code canyon
    39. 39. Useful plugins• WordPress could be way different than the standard blogging platform when built with the right theme and subset of plugins• You can save time and money purchasing top notch plugins (or extending them) instead of developing on your own
    40. 40. BuddyPress
    41. 41. eCommerce
    42. 42. Commerce plugin features• Integrate into different themes• Drag’n’drop categories and product management• Orders and invoicing with export• Shipping methods, weight• Tens of payment gateways• Coupons and vouchers
    43. 43. Gravity Forms
    44. 44. Gravity features• Powerful forms and wizards with drag’n’drop editor• Conditional logic• Schedule forms• Advanced fields• User registration modules• Newsletter synchronization
    45. 45. Gravity Forms Example
    46. 46. WishList Member
    47. 47. WishList features• Custom member types• Custom registration forms• Gallery support• Protected areas for different roles
    48. 48. WishList Colombian Network
    49. 49. Digital Access Pass
    50. 50. Digital Access Pass• Content delivery platform• Free/Paid access to different areas – pages, video, audio, PDF and more• Membership levels• Payment methods• Limited access
    51. 51. WP-Answers
    52. 52. WP-Answers features• Q&A System• Points and rewards• Profile pages• Automatic content from Yahoo! Answers• Social networks integration
    53. 53. Groupon Clone
    54. 54. Groupon Clone Options• Adding deals and configuring option• Highly configurable listing and timers• Social networks integration• Google Maps & PayPal integration
    55. 55. MailChimp
    56. 56. MailChimp• Email campaigns and newsletters• Templates and auto responders• Socials and Google integration• SPAM inspectors• APIs for mobile and other services
    57. 57. WP Email Ticket Support
    58. 58. WP Email Ticket Support• Read POP3 emails and convert to tickets• Import attachments• Clients can keep track on the queue• Pending tickets widget• Compatibility with WordPress users
    59. 59. Freelance Networks
    60. 60. Freelance networks• WordPress jobs for: – Design – Development – SEO – Marketing – Content writing/translation – Project management
    61. 61. oDesk
    62. 62. vWorker
    63. 63. WordPress Jobs
    64. 64. Summary• WordPress could be used to start your business online or work remotely with the platform• There are thousands of themes and plugins that could setup a site in minutes• DRY (Don’t Repeat Yourself) principle
    65. 65. Showcase
    66. 66. 11/26/11
    67. 67. Thank you!http://www.linkedin.com/in/mpeshevhttp://twitter.com/mpeshev

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