Using The Network For Business Success

Using the Network for Business Success Mark Pesce FutureSt mpesce@gmail.com twitter: mpesce

Part One: My, How Things Have Changed!

Just ﬁve years ago...

Listen.

Burden

What are social networks?

Implicit made explicit.

Sharing.

Every act of sharing brings us closer together.

Wise up.

The rules have been rewritten.

Part Two: Breaking In

Engaged in conversation.

“At LAX waiting for ﬂight to Denver. Best ﬂight ever on VAustralia premium economy. Fantastic seat, service and sleep. Hooked.”

“Thank you?”

This is the new market.

“I can’t believe how rude AMEX have been to me; cut my credit limit 50% without notice; declined my card in QLD even though acct paid”

“since AMEX just treated me like total sh*t I just posted a chq for the balance of my account and will close acct on Monday”

“I have both a gold credit card and gold charge card with AMEX until Monday when I plan to close both for their crap behaviour”

7,000!

Quantiﬁable damage.

Complete idiots.

Part Three: Breaking Out

Embrace the medium.

Mutual respect.

Do not mix the professional and the personal in ways likely to bring the ABC into disrepute.

Do not undermine your effectiveness at work.

Do not imply ABC endorsement of your personal views.

Do not disclose conﬁdential information obtained at work.

Eyes and ears.

Give permission.

Nothing like what you learned.

Your own army.

Social media is not about advertising.

Let your passions show.

Invite conversation.

It takes time.

Thank You! Mark Pesce FutureSt blog.futurestreetconsulting.com mpesce@gmail.com twitter: mpesce

by Mark Pesce on Dec 01, 2009