The Fashion of Fitness A Rhetorical Analysis of  Purdue University’s Colby Fitness Center By Claire Crookston
Purdue University’s RSC Colby Fitness Center <ul><li>Students and Faculty are encouraged to use the RSC (Recreational Spor...
General Design & Layout <ul><li>Colby is split up into 4 main sections </li></ul><ul><ul><li>Selectorized Machines, Free W...
Selectorized Machines <ul><li>There are 31 different machines to exercise legs, arms, chest and abdominal muscles </li></u...
Analysis: <ul><li>The selectorized machines are aligned in rows with ample room between them so other members can walk pas...
Free Weight Equipment <ul><li>There are 37 different kinds of free weights used for lifting  </li></ul><ul><li>These are d...
Analysis: <ul><li>The free weight section primarily consists of men </li></ul><ul><ul><li>This may be due to the workouts ...
Cardiovascular Equipment <ul><li>The majority of the fitness center is made up of cardio equipment </li></ul><ul><li>There...
Analysis: <ul><li>The cardiovascular section is located on the left side of the gym and the majority of members using the ...
Free Motion Machines <ul><li>The free motion machines are in the center of the facility to attract students to a new kind ...
Analysis: <ul><li>These machines are usually popular with both men and women </li></ul><ul><li>There are mirrors in front ...
The Co-rec Wasn’t Always This Way… <ul><li>It was first built in 1957 and has been updated little by little as the years g...
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Purdue's Fashion of Fitness

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  • I chose to use this slide design called “Glint” as a default for my entire presentation because I think that it gives off a bold, sheen look to it that a lot of fitness brochures and centers use to look professional and up to date. People always want the most up to date equipment and want to know they are getting the best results their money can pay for. This design looks professional but also fun and I think white is the best color for this background. I chose to use the font “Bernard MT Condescend” because it looks to me like a font that would be used on machines or heath club advertisements and is a very structured look with a little lean to it which appears to be in motion like people are when they workout.
  • Purdue's Fashion of Fitness

    1. 1. The Fashion of Fitness A Rhetorical Analysis of Purdue University’s Colby Fitness Center By Claire Crookston
    2. 2. Purdue University’s RSC Colby Fitness Center <ul><li>Students and Faculty are encouraged to use the RSC (Recreational Sports Center) Colby Fitness Center as a means to workout on a daily basis </li></ul><ul><li>www.purdue.edu </li></ul><ul><li>The design of the RSC, or the “co-rec”, has an affect on the way it is used and the decisions exercisers make </li></ul>
    3. 3. General Design & Layout <ul><li>Colby is split up into 4 main sections </li></ul><ul><ul><li>Selectorized Machines, Free Weights, Cardio Equipment, Free Motion </li></ul></ul><ul><li>This set up makes exercisers’ routines have more structure and makes it easier for them to maneuver throughout the gym </li></ul>
    4. 4. Selectorized Machines <ul><li>There are 31 different machines to exercise legs, arms, chest and abdominal muscles </li></ul><ul><li>With correct training from the RSC staff, exercisers can build and tone their muscle mass in a controlled and safe setting </li></ul>
    5. 5. Analysis: <ul><li>The selectorized machines are aligned in rows with ample room between them so other members can walk past without interrupting </li></ul><ul><li>These machines are located towards the back of the gym behind the cardio equipment </li></ul><ul><ul><li>This may be due to the routine of many workouts that require cardio exercises to be done before lifting weights </li></ul></ul><ul><li>They are never all occupied at the same time or by one specific gender </li></ul><ul><ul><li>This may be due to a level of intimidation of learning how to use them correctly or personal preference </li></ul></ul>
    6. 6. Free Weight Equipment <ul><li>There are 37 different kinds of free weights used for lifting </li></ul><ul><li>These are different than selectorized machine lifting because they are not connected to a frame bolted to the ground </li></ul>
    7. 7. Analysis: <ul><li>The free weight section primarily consists of men </li></ul><ul><ul><li>This may be due to the workouts that usually pertain to males, such as lifting heavy weights to increase body mass </li></ul></ul><ul><li>There are mirrors covering the walls surrounding the gym which are used for spotting and keeping good posture while lifting </li></ul><ul><li>The free weights are a lot more risky to use because they aren’t attached to the floor through a frame </li></ul><ul><ul><li>The right side of the gym has a hard rubber floor so the heavy free weights don’t ruin the floor incase they are dropped </li></ul></ul>
    8. 8. Cardiovascular Equipment <ul><li>The majority of the fitness center is made up of cardio equipment </li></ul><ul><li>There are 94 different machines including treadmills,ellipticals, and stationary bikes </li></ul>
    9. 9. Analysis: <ul><li>The cardiovascular section is located on the left side of the gym and the majority of members using the machines are women </li></ul><ul><ul><li>Women tend to use cardio machines over heavy lifting to tone and burn calories instead of bulking up like men tend to do </li></ul></ul><ul><li>There are often lines for machines during busy hours of the day </li></ul><ul><ul><li>An unspoken rule: </li></ul></ul><ul><ul><li>make two lines- one </li></ul></ul><ul><ul><li>for the elliptical machines </li></ul></ul><ul><ul><li>and one for the treadmills </li></ul></ul><ul><li>The machines are all facing 10 different TVs so exercisers can watch different channels while they workout </li></ul>
    10. 10. Free Motion Machines <ul><li>The free motion machines are in the center of the facility to attract students to a new kind of weight lifting </li></ul><ul><li>They are spread a part so that there is enough room for a full rep without running into the person next to you </li></ul><ul><li>They are different from the regular selectorized machines because the cable is free from the base and it allows you to have a bigger range of motion while lifting </li></ul><ul><li>www.purdue.edu </li></ul>
    11. 11. Analysis: <ul><li>These machines are usually popular with both men and women </li></ul><ul><li>There are mirrors in front of the machines to help keep the right form because it can be harder without as much stability </li></ul><ul><li>They are a new type of machine and attract more students who are looking to tone their muscles in different ways </li></ul>
    12. 12. The Co-rec Wasn’t Always This Way… <ul><li>It was first built in 1957 and has been updated little by little as the years go by </li></ul><ul><li>www.purdue.edu </li></ul><ul><li>Today, the RSC is fundraising to try to get an entirely new fitness facility with state of the art machines and new structure </li></ul><ul><li>This addition would be greatly appreciated by Purdue’s students and staff </li></ul>

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