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Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
Social Media Marketing 101
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Social Media Marketing 101

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  • 1. Social Media Marketing What Is It? Why Do I Need It? <ul><li>M. Peggy Quattro </li></ul><ul><li>Certified Social Media Strategist </li></ul><ul><li>305-741-4882 </li></ul><ul><li>[email_address] </li></ul>
  • 2. Which One Are You? <ul><li>You know nothing about Social Media </li></ul><ul><li>You are interested but know nothing about it </li></ul><ul><li>You don’t believe in the value that a comprehensive strategy can bring </li></ul><ul><li>You want to improve on your current campaign </li></ul>
  • 3. What is Social Media? <ul><li>First and foremost, a marketing tool </li></ul><ul><li>Web-based networking sites focused on dialogue, communication and sharing </li></ul><ul><li>Technology combined with social interaction </li></ul><ul><li>Most popular communities are Twitter, Facebook, LinkedIn, Blogs, and YouTube </li></ul>
  • 4. Why To Use Social Media <ul><li>Generate brand visibility and awareness </li></ul><ul><li>Monitor and improve brand reputation </li></ul><ul><li>Increase traffic and sales </li></ul><ul><li>Create new partnerships </li></ul><ul><li>Reduce overall marketing costs </li></ul>
  • 5. Social Media Facts <ul><li>1.9 billion people use the internet </li></ul><ul><li>Twitter has 106 million users in the US </li></ul><ul><li>Facebook has 512 million users globally </li></ul><ul><li>LinkedIn has 50 million users globally, including all Fortune 500 companies </li></ul><ul><li>More than 400 million English blogs </li></ul><ul><li>These figures increase daily </li></ul>
  • 6. What To DO and NOT Do <ul><li>Do NOT spam </li></ul><ul><li>Do be helpful by offering answers & solutions </li></ul><ul><li>Do NOT self-promote </li></ul><ul><li>Do educate by offering valuable news, tips, current information, and links </li></ul><ul><li>Do NOT stray from consistent communication </li></ul><ul><li>Do be entertaining, funny, or dramatic </li></ul>
  • 7. Questions to Ask Yourself <ul><li>What do I want to accomplish? </li></ul><ul><li>Who are my best customers/clients? </li></ul><ul><li>Are they using social media? </li></ul><ul><li>What do they want to hear? </li></ul><ul><li>Where is my competition and what are they saying? </li></ul><ul><li>What are they saying about me? </li></ul><ul><li>Do I have the time to pursue this? </li></ul>
  • 8. Why I Can Help <ul><li>Certified Social Media Strategist </li></ul><ul><li>Posses real world experience in communication, marketing, managing, PR, content writing, and video </li></ul><ul><li>Able to develop a plan to build on what’s working, select the right sites and tools, and cross-connect </li></ul><ul><li>Set up profiles using key words </li></ul>
  • 9. What You Can Expect <ul><li>A comprehensive strategy takes time to develop, implement, test, and measure </li></ul><ul><li>Tactics designed and based on your identity, needs and goals </li></ul><ul><li>Questions answered & problems solved </li></ul><ul><li>Respect and value web users time </li></ul><ul><li>Get your message out to as many people and places as possible, as many times as possible </li></ul>
  • 10. Thank You for Your Time! <ul><li>Feel free to contact me with any questions or concerns. Consultation also available. I am happy to help! </li></ul><ul><li>Follow me on Twitter @mpeggyq </li></ul><ul><li>Facebook Page - M Peggy Quattro </li></ul><ul><li>Check my Profile at LinkedIn </li></ul>

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