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Rethinking and Remixing Content: Society of Scholarly Publishers Panel 2013
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Rethinking and Remixing Content: Society of Scholarly Publishers Panel 2013

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For the text commentary go to http://personanondata.blogspot.com/2013/06/society-of-scholarly-publishers-panel.html …

For the text commentary go to http://personanondata.blogspot.com/2013/06/society-of-scholarly-publishers-panel.html

This session will explore ways to rethink and remix content in numerous ways that can be searched, browsed, repackaged and sold to achieve the publisher’s strategic objectives. In this session today we will try to cover fragmenting, bundling, collections, cross selling, flexible e-commerce, academic adoptions, community networks, SEO and the ability to provide the right content when, where and how users want it.

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  • 1. Rethinking & Remixing Content:Selling disaggregated contentMichael CairnsSSP Meeting – San Francisco 2013
  • 2. Introduction Rethinking and remixing content□ Searched, browsed, repackaged, sold Fragmenting, bundling, collections, crossselling, flexible e-commerce, academicadoptions, community networks, SEO The right content when, where and howusers want it
  • 3. Introduction Michael Cairns – Publishing Technology Alan Noren – O’Reilly Media Brian Erwin – Slicebooks Catherine Flack – Cambridge UniversityPress
  • 4. So where are we? Content structured linearly Movement from ‘Creamy’ to ‘Chunky’□ Journals content is “better”□ Books/Textbooks all inclusive monoliths□ Chapters, abstracts, metadata, keywords, etc The customer wants it their way Other content industries do it: Music, TV, etc. Technology has enabled the transition
  • 5. What are the challenges (any surprises)? Reliance on the ‘document’ Under investment in metadata Sclerotic internal processes What is the “strategic” value of content? Allocation of resources, time and money
  • 6. Strategic Content Planning Programmatic, strategic evaluation Format vs document Review□ Processes, relationships, technology, etc Evaluate your content□ Who does what?□ What do your customers want?
  • 7. Engage and learn
  • 8. In the end we all try to “COPE”
  • 9. What do we do?75% of our business is repeat businessserving our customers is the key to our business
  • 10. Strategic challenges should be opportunities Custom and disaggregated content distributionmodels are inevitable so how will you benefit? Permissions revenues considered incremental willbecome your primary revenue source Your content platform will be the basis for broaddistribution Must improve metadata at the ‘unit’ level Offer your own custom publishing solution Link content across library: Leverage the principlesof cross and upselling
  • 11. Help me…What should tell them at HQ? Make the content less dependent on an output format□ Chunking content while maintaining a web ofinterrelationships across the content□ Can we actively involve authors in the process? Establish templates that support flexible content:□ Book>Chapter>Image>Diagram□ Description>Abstract>Key words>Concepts Learn by example – There’s nothing wrong withborrowing Engage the customer: Content everywhere – so howdo we deliver it?
  • 12. Michael CairnsChief Operating Officer – OnlinePublishing Technology908 938 4889michael.cairns@publishingtechnology.comTwitter: @personanondataGet in touch ->

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