Web 2.0 = Hype? Mark Bishop – Product Manager Pitney Bowes MapInfo [email_address] +44(0)7974 266 950

Web 1.0 Web 2.0

Skype

… Participation NOT Publishing … Integrating data using the web as a platform … Accessing that data as easily as possible through rich applications

… Participation NOT Publishing

… Integrating data using the web as a platform

… Accessing that data as easily as possible through rich applications

Hype? What Hype?

Business Functions

Who started all this 2.0 Hype?

Curry 2.0 - pitch to a waiter Curry Think Tank 2.0 Tank Flash mob 2.0: Urban playground movement Mob Venture Capital 2.0: Bright Future or Broken Forever? Capital Rent-a-car 2.0 = Zipcar Rent 2.0 Headline Word

Search Comment Rate & Review Take away Send to a Friend Subscribe Save Customers and citizen’s have new expectations

Search Comment Rate & Review Take away Send to a Friend Subscribe Save Why stop with customers and citizens?

They might be onto something

What about the maps?

AJAX and RIA “ Ajax makes javascript useful for more than just popping up banner ads”

“ Ajax makes javascript useful

for more than just popping up banner ads”

The benefits of Location are well known We need to learn how to integrate Location with web 2.0 technologies “Is Enterprise 2.0 becoming a reality?” “you tell me”… “no you tell me.” Yes there is a bit of hype but… Personal and professional content will mix Web 2.0 allows us to use location in areas we didn’t think possible

References What Is Web 2.0 http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html Web 2.0 Over and Out http://earlystagevc.typepad.com/earlystagevc/2007/03/web_20.html Want to start a stat-up http://www.paulgraham.com/web20.html You – Time Magazines Person of the Year: http:// en.wikipedia.org/wiki/You_(Time_Person_of_the_Year ) Google Trends http://www.google.com/trends Information Design Principles For Web 2.0 Design: Simple & Social http://www.masternewmedia.org/information_design/information-design-principles/web-20-design-simple-social-design-components-20071017.htm Where Are We In The Hype Cycle? http://www.techcrunch.com/2008/08/18/where-are-we-in-the-hype-cycle/ Random word generator http://watchout4snakes.com/creativitytools/RandomWord/RandomWordPlus.aspx

What Is Web 2.0 http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

Web 2.0 Over and Out http://earlystagevc.typepad.com/earlystagevc/2007/03/web_20.html

Want to start a stat-up http://www.paulgraham.com/web20.html

You – Time Magazines Person of the Year: http:// en.wikipedia.org/wiki/You_(Time_Person_of_the_Year )

Google Trends http://www.google.com/trends

Information Design Principles For Web 2.0 Design: Simple & Social http://www.masternewmedia.org/information_design/information-design-principles/web-20-design-simple-social-design-components-20071017.htm

Where Are We In The Hype Cycle? http://www.techcrunch.com/2008/08/18/where-are-we-in-the-hype-cycle/

Random word generator http://watchout4snakes.com/creativitytools/RandomWord/RandomWordPlus.aspx

Web 2.0 = Participation Thank You [email_address] +44(0)7974 266 950