Farming Your Online Community


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Does the buzz about Facebook, LinkedIn, blogging, Ning, Twitter, YouTube and other online communities really matter to agriculture? Absolutely! This is a sample of the program Professional Speaker Michele Payn-Knoper uses to explain 200 million reasons why you need to be engaged with social media. You\'ll learn from her experiences with developing online communities and how social networks are impacting popular opinion about food production. This webinar will give you a road map of how to get started with an online community, understand differences in the major sites and stake your claim in Web 2.0. You\'ll be surprised with your ability to farm the online community; Michele is an agricultural advocacy expert who is 100% self-taught in social media sites and believes agriculture needs to learn from others online. Register for webinar today to learn about online networks and why they\'re ripe with opportunity for agriculture! Reserve your space at

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Farming Your Online Community

  1. 1. Farming Your Online Community: Social Networks & Beyond © SAMPLE
  2. 2. What’s this thing called Web 2.0? <ul><li>Wikipedia’s definition: “Web 2.0 encapsulates the idea of the proliferation of interconnectivity and interactivity of web-delivered content.” </li></ul><ul><li>In other words…it’s not just about computers and users going to the internet. Web 2.0 is about people utilizing technology in a community-centric way that’s more interactive and efficient. </li></ul><ul><li>People have the ability to drive the information they want to them, rather than having to go out and get it. </li></ul>
  3. 3. Why does this matter to agriculture? <ul><li>Learn from Obama campaign; Facebook co-founder Chris Hughes ran online operations. 500+ “O” Facebook groups. </li></ul><ul><li>Opinions formed daily in communities – with or without us. </li></ul><ul><li>It’s our chance to be proactive! </li></ul><ul><ul><li>Proliferation of misinformation online multiplying daily as more people become involved with Web 2.0. </li></ul></ul><ul><ul><li>99% of people online have no connection to farming; there will be no voice if yours is not present </li></ul></ul><ul><li>It’s less threatening to producers than face-to-face communications and casual conversation works. </li></ul>
  4. 4. What are our adversaries doing? <ul><li>Anti-ag activist groups are taking notes and becoming increasingly active on social networks. </li></ul><ul><ul><li>HSUS: 320 LinkedIn connections, 523 followers on Twitter, 1300 members on “Factory Farming Campaign” Facebook </li></ul></ul><ul><ul><li>PETA: 213 LinkedIn connections, 112,000 Facebook fans </li></ul></ul><ul><ul><li>Greenpeace: 300+ LinkedIn connections, 166,000 FB fans </li></ul></ul><ul><ul><li>Farm Sanctuary: Nearly 5200 Facebook fans </li></ul></ul><ul><li>Blogs, proliferated by their membership, such as </li></ul><ul><ul><li>Farm Sanctuary </li></ul></ul><ul><ul><li>HSUS Wayne Pacelle </li></ul></ul>
  5. 5. <ul><li>Wikipedia definition: Facebook is a social networking website launched on February 2004. Users can join networks and interact with other people as well as add friends, send messages, and update their personal profile to notify friends about themselves. </li></ul><ul><li>200 million users, half beyond college age, and fastest growing site, up 116% from a year ago (ComScore). </li></ul><ul><li>#1 site for ages 17-25, with 50% of that age group visiting daily. </li></ul>
  6. 6. Thank You – Let’s Connect Online! <ul><li>Blog </li></ul><ul><li>Gate to Plate Ning: </li></ul><ul><li>LinkedIn: Facebook: Look for the Cause Matters Corp . page and become a “fan.” </li></ul><ul><li>Twitter: Follow my tweets and let me know about yours. </li></ul><ul><li>The good ole’ way: 765.427.4426 or my website, </li></ul>
  7. 7. Move Your Community Online Today! <ul><li>“ Keep trying. Take care of the small circle around you. When you have succeeded with them, then move outwards, one small step at a time.” </li></ul><ul><li>~ Audrey Hepburn </li></ul>