Farming Your Online Community: Social Networks & Beyond © SAMPLE

What’s this thing called Web 2.0? Wikipedia’s definition: “Web 2.0 encapsulates the idea of the proliferation of interconnectivity and interactivity of web-delivered content.” In other words…it’s not just about computers and users going to the internet. Web 2.0 is about people utilizing technology in a community-centric way that’s more interactive and efficient. People have the ability to drive the information they want to them, rather than having to go out and get it.

Wikipedia’s definition: “Web 2.0 encapsulates the idea of the proliferation of interconnectivity and interactivity of web-delivered content.”

In other words…it’s not just about computers and users going to the internet. Web 2.0 is about people utilizing technology in a community-centric way that’s more interactive and efficient.

People have the ability to drive the information they want to them, rather than having to go out and get it.

Why does this matter to agriculture? Learn from Obama campaign; Facebook co-founder Chris Hughes ran online operations. 500+ “O” Facebook groups. Opinions formed daily in communities – with or without us. It’s our chance to be proactive! Proliferation of misinformation online multiplying daily as more people become involved with Web 2.0. 99% of people online have no connection to farming; there will be no voice if yours is not present It’s less threatening to producers than face-to-face communications and casual conversation works.

Learn from Obama campaign; Facebook co-founder Chris Hughes ran online operations. 500+ “O” Facebook groups.

Opinions formed daily in communities – with or without us.

It’s our chance to be proactive!

Proliferation of misinformation online multiplying daily as more people become involved with Web 2.0.

99% of people online have no connection to farming; there will be no voice if yours is not present

It’s less threatening to producers than face-to-face communications and casual conversation works.

What are our adversaries doing? Anti-ag activist groups are taking notes and becoming increasingly active on social networks. HSUS: 320 LinkedIn connections, 523 followers on Twitter, 1300 members on “Factory Farming Campaign” Facebook PETA: 213 LinkedIn connections, 112,000 Facebook fans Greenpeace: 300+ LinkedIn connections, 166,000 FB fans Farm Sanctuary: Nearly 5200 Facebook fans Blogs, proliferated by their membership, such as Farm Sanctuary http://farmsanctuary.blogster.com/ HSUS Wayne Pacelle http://hsus.typepad.com/

Anti-ag activist groups are taking notes and becoming increasingly active on social networks.

HSUS: 320 LinkedIn connections, 523 followers on Twitter, 1300 members on “Factory Farming Campaign” Facebook

PETA: 213 LinkedIn connections, 112,000 Facebook fans

Greenpeace: 300+ LinkedIn connections, 166,000 FB fans

Farm Sanctuary: Nearly 5200 Facebook fans

Blogs, proliferated by their membership, such as

Farm Sanctuary http://farmsanctuary.blogster.com/

HSUS Wayne Pacelle http://hsus.typepad.com/

Wikipedia definition: Facebook is a social networking website launched on February 2004. Users can join networks and interact with other people as well as add friends, send messages, and update their personal profile to notify friends about themselves. 200 million users, half beyond college age, and fastest growing site, up 116% from a year ago (ComScore). #1 site for ages 17-25, with 50% of that age group visiting daily.

Wikipedia definition: Facebook is a social networking website launched on February 2004. Users can join networks and interact with other people as well as add friends, send messages, and update their personal profile to notify friends about themselves.

200 million users, half beyond college age, and fastest growing site, up 116% from a year ago (ComScore).

#1 site for ages 17-25, with 50% of that age group visiting daily.

Thank You – Let’s Connect Online! Blog http://causematters.wordpress.com/ Gate to Plate Ning: http://gatetoplate.ning.com/ LinkedIn: http://www.linkedin.com/in/michelepaynknoper Facebook: Look for the Cause Matters Corp . page and become a “fan.” Twitter: Follow my tweets and let me know about yours. http://twitter.com/mpaynknoper The good ole’ way: 765.427.4426 or my website, www.mpk.info

Blog http://causematters.wordpress.com/

Gate to Plate Ning: http://gatetoplate.ning.com/

LinkedIn: http://www.linkedin.com/in/michelepaynknoper Facebook: Look for the Cause Matters Corp . page and become a “fan.”

Twitter: Follow my tweets and let me know about yours. http://twitter.com/mpaynknoper

The good ole’ way: 765.427.4426 or my website, www.mpk.info

Move Your Community Online Today! “ Keep trying. Take care of the small circle around you. When you have succeeded with them, then move outwards, one small step at a time.” ~ Audrey Hepburn

“ Keep trying. Take care of the small circle around you. When you have succeeded with them, then move outwards, one small step at a time.”

~ Audrey Hepburn