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Beyond Webinars

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In this presentation, Shawn Shadfar will outline techniques and best practices on how to go beyond traditional marketing webinars and create more engaging and effective online presentations with ...

In this presentation, Shawn Shadfar will outline techniques and best practices on how to go beyond traditional marketing webinars and create more engaging and effective online presentations with tangible results. He will discuss real world applications, demonstrate technology trends that can create competitive advantage using practical case studies.

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    Beyond Webinars Beyond Webinars Presentation Transcript

    • Beyond Webinars
      Shawn Shadfar – Chief Executive Officer
      @sshadfar - LinkedIn
      ver 1.7
      May 2011
    • The Ultimate Interactive Marketing Tool
    • omNovia Technologies
      Leader in High Quality Web and Video Conferencing
      Americas, Europe, Australia, Asia
      Working with omNovia
      Innovative
      High Quality
      Flexible
      Dedicated
      Enhancing Visual Communication
    • We Specialize in Solutions for
      Live Event Webcasting
      Interactive Remote Training
      Live Seminars • Professional Speaking Engagements • Executive Corporate Communication
      Corporate Training, HR, Sales • Certifications • Continuing Education
      Sales and Marketing Webinars
      Team Collaboration and 1 on 1 Support Solutions
      Webinars Aimed at Selling Products and Services • Product launches • Promotional Webinars
      Document and Application Sharing • Helpdesk • Enterprise Internal Messaging
    • Webinar
      The term webinar is a neologism, short for Web-based Seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web, specifically a portmanteau of web & seminar, to describe a specific type of web conference.
    • Attendee Action Threashold (A2T)
      Goal: Attendee to Take an Action
      Attendee Action Threshold
      (A2T)
      Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.
      Source: Wikipedia
      Failure
      Success
      Content
      C
      Look and Feel
      L&F
      Interactivity
      I
      Social Proof
      SF
    • Attendee Action Threashold (A2T)
      Goal: Attendee to Take an Action
      Attendee Action Threshold
      (A2T)
      Failure
      Success
      Content
      C
      Look and Feel
      L&F
      Interactivity
      I
      Social Proof
      SF
      Urgency
      U
    • Raise Hands Every 7 Minutes
      Capturing and Maintaining Attention Is Hard
      Competing with Noise, Food, Email
      Ask Questions
      Pop up Polls
      Show Twitter Feeds – Ask People to Tweet live
      Add Emotions
      Encourage Chatting Between Attendees
      Interactive, Interactive, Interactive
    • More Reliable
      Lower Cost
      Better Quality
      Magic of Video
    • 97.5 % Increased Sales by Adding Live Video
      Live Video Impact on Sales
      37.5 % Had a Challenge Finding Right Presenter
      Survey of 40 omNovia Customers Q3 2009 – Q4 2010
      42.5 % Increased Their Webinar Attendance
      77.5 % Built More Solid Relationship With New Customers
    • Difference with Webinars:
      Presenter(s) Not In Front of a Computer
      Live Event Webcasting
    • Evolution in Events
    • Email Marketing
      Social Media
      Referrals
      Word of Mouth
      Promoting Events
    • A Good Webinar Requires Preparation
      You Produce A Webinar
      How To Replay A Webinar As If It Was Live ?
      Replay Types
      On-Demand
      Group Replay
      Automated
      Repurposing (Recycling) Webinars
    • StageToWeb Webcasting
      Any camera(s), microphone(s)…
      Optional control board
      No other hardware or software needed
      Standard Internet connection
      Up to 5000 viewers
      Internet
      Live Event Webcast with HD Quality in a fully interactive environment
    • Email: sshadfar@omnovia.com
      Twitter: @sshadfar
      LinkedIn
      Website: www.omnovia.com
      Contact Me 