Patterson Presentation 10.09

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Patterson Presentation 10.09

  1. 1. BOOK MARKETING CAREER OVERVIEW<br />By Michelle A. Patterson<br />
  2. 2. Executive Marketing Experience<br /><ul><li>Vast Book Publishing Categories
  3. 3. Alliance Partnership
  4. 4. Bestselling Authors
  5. 5. Authors with Platforms
  6. 6. Partnerships with Corporations
  7. 7. Synergistic Promotions
  8. 8. Brand marketing
  9. 9. Elementary/High School Knowledge
  10. 10. Multi channel marketing</li></li></ul><li>Publishing Companies<br />
  11. 11. Vast Book Publishing Categories<br />Lifestyle <br />Education<br />Test Prep<br />Sports<br />Cooking<br />House & Home<br />Pets<br />Fishing & Hunting<br />Travel<br />Real Estate<br />Outdoor Recreation<br />General Business <br />Business Narrative<br />Nursing<br />Medical<br />Memoirs<br />Legal/Law<br />Allied Health<br />Marketing<br />Human Resources<br />Small Business<br />Careers<br />Business Life<br />Management<br />Leadership<br />Reference<br />Current Affairs/History<br />Sociology<br />
  12. 12.
  13. 13. Alliance Partnerships <br />Cleveland Clinic <br />Boston Consulting Group<br />PricewaterhouseCoopers<br />Kellogg Graduate School of Management<br />AdWeek Magazine<br />BrandWeek Magazine<br />Forbes Magazine<br />Black Enterprise Magazine<br />
  14. 14.
  15. 15. Bestselling Authors<br />LtCol Jay Kopelman, “From Baghdad With Love”<br />Robert G. Allen, “Multiple Streams of Income”<br />Brian Tracy, “Create Your Own Future”<br />Brett Pulley, “The Billion Dollar BET”<br />Larry Winget, “Shut Up, Stop Whining, and Get a Life”<br />Robert Scheinfield, “The 11th Element”<br />Jeffrey Gitomer, “Sales Bible” and “The Patterson Principles”<br />
  16. 16. Business Week <br />Essence Magazine <br />The New York Times<br />USA Today <br />Wall Street Journal<br />
  17. 17. Authors with Platforms<br />George Ross, “Trump Strategies for Real Estate”<br />Joe Vitale, “The Attractor Factor”<br />Edwin Black, “Banking on Baghdad”<br />Ben Stein, “Yes, You Can Time the Market”<br />Dolf DE Roos, “Real Estate Riches”<br />
  18. 18.
  19. 19. Partnership with Corporations<br />IAMS Pet Foods<br />Ford Motor Corporation<br />John Deere<br />Mary Kay<br />Fed Ex<br />Franklin Covey, Inc<br />Ipsos Loyalty, Inc<br />Unisys, Inc<br />
  20. 20.
  21. 21. Synergistic Promotions<br />Partnership with Morris Communications through print, radio and online.<br />
  22. 22. Billboard <br />advertisements<br />
  23. 23. Mobile billboard and <br />Event promotions<br />
  24. 24. Print advertisements<br />WHERE<br />Nov/Dec ‘06<br />DC Meeting Planner<br />Dec ‘06<br />Lowe’s Hotels<br />June 2007<br />
  25. 25. Brand Marketing<br />                        <br />Kaplan Test Prep<br />FalconGuides<br />Insider’s Guides<br />LL Bean/Orvis/Field & Stream<br />Frommer’s Travel Guides<br />Random House Dictionary<br />The New York Times Puzzles & Games<br />Webster’s New World<br />Arco Test Prep<br />JK Lasser Tax Guide<br />
  26. 26. Elementary/High School Knowledge<br />Social Studies<br />Mathematics<br />Science<br />Language Arts<br />Spanish<br />                               <br />                               <br />                               <br />                               <br />                               <br />                               <br />
  27. 27. Multi Channel Marketing<br />Online Marketing<br />Event Marketing<br />Videos<br />Author microsites(http://soulofmedicine.com/index.html)<br />Web 2.0 (Facebook, YouTube, Twitter)<br />Blogs<br />Google keyword buys<br />Webinars<br />Teleconferences/Teleseminars<br />
  28. 28. From Baghdad with Love Campaign<br />Author website(http://www.jaykopelman.com/)<br />Author videos on Youtube channel (http://www.youtube.com/watch?v=vLIzyAM5qrQ )<br />Author media hits<br />USA Today http://www.usatoday.com/life/books/news/2006-10-01-baghdad-dog-book_x.htm<br />Reader’s Digest http://www.rd.com/your-america-inspiring-people-and-stories/a-marine-saves-a-dog-from-baghdad/article31022.html<br />CBS Evening News http://www.cbsnews.com/video/watch/?id=2069798n<br />
  29. 29. Labor of Love Campaign<br />Author website(http://www.laboroflovethebook.com/)<br />Author videos on Kaplan Publishing Youtube channel (http://www.youtube.com/user/KaplanPublishing)<br />Author on Facebook(http://www.facebook.com/home.php#/pages/Cara-Muhlhahn/21604253420?ref=ts)<br />Starred Library Journal review (http://www.libraryjournal.com/article/CA6619918.html?q=labor+of+love) <br />

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