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Patterson Presentation 10.09
Patterson Presentation 10.09
Patterson Presentation 10.09
Patterson Presentation 10.09
Patterson Presentation 10.09
Patterson Presentation 10.09
Patterson Presentation 10.09
Patterson Presentation 10.09
Patterson Presentation 10.09
Patterson Presentation 10.09
Patterson Presentation 10.09
Patterson Presentation 10.09
Patterson Presentation 10.09
Patterson Presentation 10.09
Patterson Presentation 10.09
Patterson Presentation 10.09
Patterson Presentation 10.09
Patterson Presentation 10.09
Patterson Presentation 10.09
Patterson Presentation 10.09
Patterson Presentation 10.09
Patterson Presentation 10.09
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Patterson Presentation 10.09

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Transcript

  • 1. BOOK MARKETING CAREER OVERVIEW
    By Michelle A. Patterson
  • 2. Executive Marketing Experience
    • Vast Book Publishing Categories
    • 3. Alliance Partnership
    • 4. Bestselling Authors
    • 5. Authors with Platforms
    • 6. Partnerships with Corporations
    • 7. Synergistic Promotions
    • 8. Brand marketing
    • 9. Elementary/High School Knowledge
    • 10. Multi channel marketing
  • Publishing Companies
  • 11. Vast Book Publishing Categories
    Lifestyle
    Education
    Test Prep
    Sports
    Cooking
    House & Home
    Pets
    Fishing & Hunting
    Travel
    Real Estate
    Outdoor Recreation
    General Business
    Business Narrative
    Nursing
    Medical
    Memoirs
    Legal/Law
    Allied Health
    Marketing
    Human Resources
    Small Business
    Careers
    Business Life
    Management
    Leadership
    Reference
    Current Affairs/History
    Sociology
  • 12.
  • 13. Alliance Partnerships
    Cleveland Clinic
    Boston Consulting Group
    PricewaterhouseCoopers
    Kellogg Graduate School of Management
    AdWeek Magazine
    BrandWeek Magazine
    Forbes Magazine
    Black Enterprise Magazine
  • 14.
  • 15. Bestselling Authors
    LtCol Jay Kopelman, “From Baghdad With Love”
    Robert G. Allen, “Multiple Streams of Income”
    Brian Tracy, “Create Your Own Future”
    Brett Pulley, “The Billion Dollar BET”
    Larry Winget, “Shut Up, Stop Whining, and Get a Life”
    Robert Scheinfield, “The 11th Element”
    Jeffrey Gitomer, “Sales Bible” and “The Patterson Principles”
  • 16. Business Week
    Essence Magazine
    The New York Times
    USA Today
    Wall Street Journal
  • 17. Authors with Platforms
    George Ross, “Trump Strategies for Real Estate”
    Joe Vitale, “The Attractor Factor”
    Edwin Black, “Banking on Baghdad”
    Ben Stein, “Yes, You Can Time the Market”
    Dolf DE Roos, “Real Estate Riches”
  • 18.
  • 19. Partnership with Corporations
    IAMS Pet Foods
    Ford Motor Corporation
    John Deere
    Mary Kay
    Fed Ex
    Franklin Covey, Inc
    Ipsos Loyalty, Inc
    Unisys, Inc
  • 20.
  • 21. Synergistic Promotions
    Partnership with Morris Communications through print, radio and online.
  • 22. Billboard
    advertisements
  • 23. Mobile billboard and
    Event promotions
  • 24. Print advertisements
    WHERE
    Nov/Dec ‘06
    DC Meeting Planner
    Dec ‘06
    Lowe’s Hotels
    June 2007
  • 25. Brand Marketing
                            
    Kaplan Test Prep
    FalconGuides
    Insider’s Guides
    LL Bean/Orvis/Field & Stream
    Frommer’s Travel Guides
    Random House Dictionary
    The New York Times Puzzles & Games
    Webster’s New World
    Arco Test Prep
    JK Lasser Tax Guide
  • 26. Elementary/High School Knowledge
    Social Studies
    Mathematics
    Science
    Language Arts
    Spanish
                                   
                                   
                                   
                                   
                                   
                                   
  • 27. Multi Channel Marketing
    Online Marketing
    Event Marketing
    Videos
    Author microsites(http://soulofmedicine.com/index.html)
    Web 2.0 (Facebook, YouTube, Twitter)
    Blogs
    Google keyword buys
    Webinars
    Teleconferences/Teleseminars
  • 28. From Baghdad with Love Campaign
    Author website(http://www.jaykopelman.com/)
    Author videos on Youtube channel (http://www.youtube.com/watch?v=vLIzyAM5qrQ )
    Author media hits
    USA Today http://www.usatoday.com/life/books/news/2006-10-01-baghdad-dog-book_x.htm
    Reader’s Digest http://www.rd.com/your-america-inspiring-people-and-stories/a-marine-saves-a-dog-from-baghdad/article31022.html
    CBS Evening News http://www.cbsnews.com/video/watch/?id=2069798n
  • 29. Labor of Love Campaign
    Author website(http://www.laboroflovethebook.com/)
    Author videos on Kaplan Publishing Youtube channel (http://www.youtube.com/user/KaplanPublishing)
    Author on Facebook(http://www.facebook.com/home.php#/pages/Cara-Muhlhahn/21604253420?ref=ts)
    Starred Library Journal review (http://www.libraryjournal.com/article/CA6619918.html?q=labor+of+love)

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