Social Media In A Library Context DlPresentation Transcript
SOCIAL MEDIA & LIBRARIES Daniel Lopatin / Pratt SILS November 30th, 2009 Daniel Lopatin Pratt SILS 11.30.09
WEB 2.0... What's The Deal?
The term " Web 2.0 " is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them. ( http://en.wikipedia.org/wiki/Web_2.0 )
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques .
It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content.
Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). http://en.wikipedia.org/wiki/Social_media
Social Media Proliferation…
Facebook: over 300 million users
Hundreds of millions youtube videos present today
Americans spend 14 hours a week on the web (average)
How Are Libraries Using Social Media?
Building user communities via library materials and programming
Event and op blogs
Digitally iterated special collections
Social Media in a Library Context: Rationale
Raises awareness and promotes the library in terms of its available services and programs
Manages the library’s brand and reputation and further disseminates the library's mission statement message (outbound PR).
Generates ideas for library improvements via crowdsourcing.
Provides frameworks for user-generated content.
Builds stronger customer service communication lines with patrons (and provides good data regarding patron usage via web metrics) SOCIAL MEDIA ENABLES COMMUNITY BUILDING SURROUNDING YOUR INSTITUTION'S PRACTICES!
WHAT IT ALL BOILS DOWN TO.... LETS FOCUS ON THE 2.0 APP STALWARTS... JUST LIKE OUR FRIENDS AT THE NYPL DID.
NYPL Flickr Commons Overview
The Commons project represents a fraction (1300 items and growing) of NYPL's overall digital holdings available at the NYPL DIGITAL Gallery. Consider it an experiment in a particular sort of engaging with the holdings.
These are available to view, tag and discuss in the Flickr Commons, and are offered as an invitation to explore further on the NYPL's website or in their physical libraries.
NYPL librarians have already created rich metadata for many of these items, particularly with subject headings that relate the contents of the images. Rather than discard this information, the Digital Experience Group has added a selection of these headings, repurposed as tags, as a nucleus for everyone else to build from.
The hope is that this will stimulate rather than stifle activity on the Commons, with librarians and non-librarians collaborating on the description of this material. http://www.flickr.com/people/nypl/
Library 2.0 Challenges
Privacy & Copyright
Response Assessment / Moderation
PR / Marketing / Outreach ---> populating channels vs. site dryouts
TMI !!! Identifying information needs / limits ie. "eating a sandwich" status updates
Training / selecting appropriate staff
Time and resources
Library 2.0 Assessment
Blog/forum feedback queries (advanced Google searches)
CMS integrated surveys
Subscriber analysis / counts
A 2.0 Model For The Future... Library CMS & Social Media App Integration