A Sample Guide to Selling Your Home Prepared exclusively for: Mr. & Mrs. Smith 123 Main Street Palm Desert, CA 92260 Table of Contents About M&M Realty Team About Keller Williams of the Coachella Valley The Home-Selling Process Our Buyer Finder Advantage Recent Home Buyer Information Sample of a Highly-Indexed Google Blog Testimonials
About The M&M Realty Team:Mike Patakas began his Real Estate career with Premier Bancorp, located in San Diego, in 1998.In 2002, he was promoted to Sales Manager, and continued in that capacity through 2010, receivingconsecutive awards throughout the years. Recognized repeatedly as Top Sales Manager in thecompany, he has trained many successful salespeople, and has either supervised, or personallyclosed, thousands of Real Estate transactions. Mike has a wealth of experience to share, and he isknown for his determination to achieve the best results for his clients, whom he enjoys getting toknow on a personal level. He is excited to be with Luxury Homes by Keller Williams in downtownPalm Springs and grow with KW for many years to come.Maria Patakas joined Premier Bancorp in 2005, bringing years of valuable experience working withprevious Real Estate Firms. Maria leads by example and is an outstanding team player with a strongcustomer focus. She is known to her clients for her unparalleled dedication to their needs and forthe warm smile with which she greets them. These attributes have made Maria the recipient ofnumerous awards, and she has consistently been recognized as a top performer. Over the years shehas provided outstanding service to hundreds of clients, and she is ready to assist you as well. Mariais a proud resident of the desert and an active participant in community organizations, donating hertime to the service of others. Maria is proud to be part of Luxury Homes by Keller Williams andhelping people realize their Real Estate dreams for years to come.
About Keller Williams of the Coachella ValleyKeller Williams is an international Real Estate company which is currently ranked#2 in the world in Real Estate sales. We have been honored by J.P. Power andAssociates for highest ranked in Home Buyer satisfaction from 2008-2010, as wellas winning the Inman Innovator Award in 2011 for most innovative Real Estatewebsite or service. There are 5 Keller Williams offices in the Coachella Valley: Luxury Homes by Keller Williams in downtown Palm Springs Keller Williams Realty in Rancho Mirage on Hwy 111 Luxury Homes by Keller Williams in La Quinta on Washington near Old Town Keller Williams Realty in La Quinta on Washington near Hwy 111 Team Balog- Luxury Homes by Keller Williams in Palm Desert on El PaseoThe Broker/Owner, Michael Hilgenberg, who is widely known locally andnationally in the industry, also owns the newly opened Keller Williams Realty inRedlands. Currently more than 500 agents, both residential and commercial, areassociated with Keller Williams of the Coachella Valley. In 2010, we served morethan 2000 satisfied clients, both buyers and sellers, and in 2011 we are on track toexceed that number.
The Home Selling ProcessThere’s a multitude of details to attend to when selling a home. It’s our job to streamline theentire process for you in order to ensure everything is completed efficiently. Below we list someof the tasks M&M will complete for you.Preparing to Sell Your HomeComplete a Comparative Market Analysis to establish a fair market value of your home.Prepare the Listing AgreementRecommend improvements to maximize your home’s valuePlace a lock box on propertyMarketing your HomeEnter all information about your home into the MLS (Multiple Listing Service)Place ‘For Sale’ sign on your propertyNotify fellow agents throughout the Coachella Valley about new listingSchedule home for office tourSchedule home for MLS tourDistribute Just Listed flyers to your neighborhoodPost listing information on the Internet - 300 different sitesSchedule and hold Open HousesNotify all potential buyers about new listingArrange showings for fellow agents when neededCommunicating with YouContact you regularly with feedback and updatesPrepare and deliver regular progress reportsDiscuss all marketing activitiesCoordinate the SalePre-qualify potential buyersPresent and discuss all offersNegotiate your transaction with buyer’s agentPrepare and finalize closing
M&M Buyer Finder AdvantageAt M&M Realty Team, we focus on a wide variety of marketing options toensure your property receives the strong exposure needed to sellMLS: All Real Estate professionals will be able to view your home once it’s put onthe Multiple Listing Service.Signage/800# Client Capture: If you choose to place a For Sale Sign & Listing Box inyour front yard (if in HOA will need to verify rules), it will give you instantmarketability. We can also use our 800# prospect capture feature so M&M willknow instantly when someone called to get further info on your home.Internet Marketing: Your home will be showcased on over 300 popular“Home Search” websites! (i.e.: Homefinder.com, Realtor.com, Trulia, Craig’s List, etc.)MLS also syndicates to more websites directly to enhance visibility just by listingyour home!Realtor Network: We have joined forces with a large group of Realtors in yourhome’s area and surrounding counties to put your home listing on their websites aswell. We will also send marketing pieces to them to further entice their interest inyour home.Virtual Tours: Every time your home is viewed on MLS from an internet website,from www.mmrealtyteam.com to www.zillow.com, the buying prospect can view avirtual tour, which is 5x more likely to be viewed than photos of your home.You Tube Video: Did you know that You Tube is the 2nd leading Search Engine afterGoogle? M&M Realty Team will broadcast a virtual tour your property and advertiseon Google for prospective Buyers. Also, we will be able to send it as a link forviewing by interested parties!Local Neighborhood Marketing: We will canvass door-to-door flyer distributingflyers & information in your surrounding area. We will walk the surroundingneighborhoods because many times there are buyers very close by or people whoknow prospective buyers that may want to live in your neighborhood.
Blog Advertising: We will construct a Blog to showcase your home to be viewed onGoogle by prospective buyers, which will also lead the prospective buyer to M&M’swebsite where we can apply ‘lead capture’ and contact them right after they inputtheir personal information. The more M&M Blogs, the more chance for visibility forall of your entries, which helps when we design your individual blog.Open House: We will hold an Open House after advertising in several media outletsto showcase your property to other realtors as well as prospective buyers.We will work with you to prepare for this day in order to ensure the best impressionpossible.Dedicated Website: Once listed, we will purchase a domain with your propertyaddress so prospective buyers can go right to your property’s listing directly.It creates less hassle and more ease for buyers and allows your property to takecenter stage when they view.Listing on Active Rain: Active Rain is a designated Real Estate network platformwhere agents and professionals from the US & Canada can view your home andsubmit inquiries instantly to our account.Neighbor Open House: We can send out invitations to homeowners around yourhome and invite them to attend to view your home before the public open house.The reasoning is many times homes get sold due to immediate neighbors lettingfriends and family know there is a home for sale which helps “spread the word”.Facebook: We have a designated Facebook page where we can post your homelisting to be viewed until it is sold. We are constantly trying to increase exposure forour page and believe it is a great medium to create interest.Search Engine Marketing: We are focused on driving thousands of people to ourwebsite each month. We use numerous search engines to advertise listings and ourwebsite, and will showcase your home to be the first thing people see when theyland on our page.
Sample of a Highly-Indexed GOOGLE BlogPalm Desert Home For Sale- 3 Bedrooms & 3 Bathrooms With No HOA Fee- PalmDesert, CACLICK HERE TO SEE A VIRTUAL TOUR ON THIS PROPERTYTake a look at this immaculate, resort-style Palm Desert home for sale that features 3bedrooms & 3 bathrooms with no HOA fee! Located in a very quiet neighborhood, thiswell-kept home is located very close to shopping, restaurants, and the city of RanchoMirage. Also, it is a short drive to the 10 Freeway so it makes driving that much easier!Here are some important features for this Palm Desert home for sale:- Built in 2002, just re-stuccod and painted- looks brand new!- Custom Salt Water pool and jacuzzi- 3 Bedrooms, 3 Bathrooms, 2483 square feet of living area, 10019 lot square footage- No HOA fee- Qualified buyers preferred- South-facing sweeping mountain views- Courtyard entryway, spacious backyard, wired for ONKYO surround sound, winefridge, and much more!Whether you are looking for a full-time, vacation, or investment home with no HOA fee,make sure to see this Palm Desert home for sale before it is sold. The owners have takenextremely good care of it and it is turn-key ready.If you would like to talk about this property by phone, call Mike or Maria from M&MRealty Team at 760-405-0752 or visit our website at www.mmrealtyteam.com.
Recent Home Buyer Information* A recently conducted study found that over 80% of home buyersused the internet to shop for homes and agents. (C.A.R.)* Real Estate Agents generally feel Open Houses are not as effectiveas they used to be due to the internet as percentages aredecreasing yearly for home buyers found at Open Houses. (CNBC)* Home buyers were more optimistic about future home pricesthan buyers in 2009. Nearly a quarter (23 percent) of thembelieved that home prices in their neighborhood will go up in oneyear, as compared to 8 percent in 2009. (C.A.R.)* First-time buyers took advantage of the improvement in housingaffordability over the past two years, as evidenced by the increasein their share of all home buyers. The share of first-time buyersincreased for the second consecutive year from 38 percent in 2009to 46 percent in 2010. It was the record high since the inception ofthe survey in 2002 when only 7 percent of home buyers were first-timers. (C.A.R.)* Efforts by the Federal Reserve Bank to reduce long term rates inthe coming months should result in historically low mortgagerates. With the median price in California back to 2002 levels,affordability will be at record-high levels over the foreseeablefuture. For those households that are in a position to buy a home,the coming months will offer a rare opportunity to get the most fortheir money by buying, whether as first-time buyers or trade-uphomeowners. Their actions will also give the economy a muchneeded boost and contribute to general economic recovery. So as itturns out, what’s good for home buyers is also good for theeconomy. (C.A.R.)
Recent TestimonialsDear Mike & Maria,Thank you for all the help you were to Kim and I in finding and purchasing a vacaation home in thePalm Springs area. I have to say we appreciate all the searching and elimination work you did inmaking this an easy experience. Living 2,000 miles from where you are looking for a home is not aneasy task but you and Maria went beyond our expectations. With the endless searches, the helpthrough a "Bank Owned" purchase and explaining us through "all" the paperwork, you have madewhat may have been an overwhelming experience into a smooth and pleasant one. If we ever anyonelooking for a place in the Palm Springs area we will be sure to refer them to you.John & KimMike and Maria provide service that is beyond any expectations. They are patient, professional andpersonal. We enjoyed our experience with them and love our new home. Thank You!Larry & EileenMike & Maria Patakas (M&M Realty Team) definitely made finding our home in the desert a dreamcome true and a wonderful experience...They listened to what our requirements were, kept usinformed of what was happening throughout the whole process and even after close of escrow, wentabove and beyond to help, when asked. We would highly recommend Mike & Maria to friends andfamily for they have set the bar high for all realtors.Rene & Joanne