Communities A Simple Explanation

Social Communities A simple explanation of the Holy Grail of Social Media Mark Parker Smart Social Media mparker@smartselling.com

Introduction • This presentation is an extract of a presentation we developed to present to TEC groups (The Executive Connection) present to TEC groups (The Executive Connection) • The master presentation is titled Social Media Explained – A CEO to CEO Perspective • The basic premise of the presentation is that social media is not about tools or marketing

Communities • A Social Community is an online space where users can interact and communicate around ideas, tasks, concepts, interact and communicate around ideas tasks concepts or goals • A Social Community brings together the many tools of social media into a single, branded presence • Blogs • Social networks • Forums • Content sharing, Ratings and rankings h d k • Ideas management

What Communities are Around Us? Known Content Social Content S i lC Social networking

Communities – Key Points • Communities are the Holy Grail of social media • With the right strategy, resources, tools, and execution they will underpin sustainable business growth and competitive advantage • Whilst the represent the Holy Grail, they are also the p y , y toughest challenge – a sustained investment of resources, time, and money

Communities Comprise Neighbourhoods

Communities – A TEC Example • TEC Comprises natural neighbourhoods and categories • For example – TEC Members interested in direct l b d d marketing policy and compliance would share/contribute to a category to a category

Communities – An Australian Example • EDNA – a social community for teachers and educators • http://www.edna.edu.au • Built on the Ning platform it includes all the popular tools Built on the Ning platform it includes all the popular tools in a co‐ordinated way • Blogs Bl • Social networks • Forums • Content sharing, Ratings and rankings Content sharing Ratings and rankings • Ideas management

Communities – The EDNA Example

What Did You See?

What Did You See? The The Community

What Did You See? The The Community Neighbourhoods

What Did You See? The The Community Categories Neighbourhoods

What Did You See? My profile The The Community Categories Neighbourhoods

What Did You See? My profile The The Community Categories Neighbourhoods Help me get somewhere fast

What Did You See? My profile The The Community Useful Tools Neighbourhoods Help me get Categories somewhere fast

Communities ‐ in context ; y 1. Time Loss Risk – Low; because the community becomes a source of knowledge 2. Business Relevance – Extremely high 3. Potential for Reputation Damage – Low to medium 3 Potential for Reputation Damage – Low to medium 4. Business Investment – Medium to high g 5. Upside – Extremely High 6. Thoughts – Has incredible potential. Can be deployed in a variety of ways a variety of ways

Background Smart Social Media • We’re a special business unit of Smart Selling International Pty Ltd • We’re not a marketing or PR agency. • Our goal is to become Australia’s leading social business design company. Contact Us Mark Parker M: +61 (414) 72 5549 E: mparker@smartsocialmedia.com.au or mparker@smartselling.com W: Smart Social Media Acknowledgements Images used in this presentation: 1. Slide 2 – Dave Wilkins, formerly of Mzinga 2. Slide 4 – Mike Lewis & Awareness Networks

http://smartselling.wordpress.com	9
http://www.slideshare.net	2
http://www.smartsocialmedia.com.au	1
http://staging.smartselling.com.xplainhosting.com	1
http://staging.smartselling.com.xplainhosting.com	1

Communities A Simple Explanation

by Smart Selling on Nov 08, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 14

Statistics

Communities A Simple Explanation — Presentation Transcript