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draft bpl

draft bpl



bpl 511 prof davis

bpl 511 prof davis



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    draft bpl draft bpl Presentation Transcript

    • BPL5100 – Prof. Davis ©
    • 1995: The Idea is born 1996: Trial Run 1998: Founded with Business Plan 1999: has a home 2003: Profits 2005: Proves to be more than just a search engine 2006: The online video site is acquired 2008: Constantly Innovating
      • Google’s mission: “to organize the world's information and make it universally accessible and useful”
      • Google’s Philosophy - Looking towards the future, 10 core principles guide our actions
      • Google has a strong hold on a majority of the market share when it comes to search engines. They have a 65% market share while Yahoo trails with 19.6% followed by Microsoft with 8.4%
      • Unemployment
      • Current State Of Economy
      • Money
      • Stock Prices
      • Government fostered competition
      • Anti-trust Laws
      • Justice Department restrictions
      • Privacy
      • Strengths
      • Google is a household name
      • Strong hold on a majority of the market share when it comes to search engines- 65%
      • Always working on building a better search engine
      • Global— Strong R&D in Asia and China
      • Strengths (continued..)
      • Wide Variety in all categories
      • - Chrome- newest addition
      • -
      • - Google Voice (Launched March 2009)
      • -
      • Clean, simple and easy to navigate website
      • 125+ different languages
      • Localized search called “search by location”
      • Expanding on their Mobile Industry—
      • Weakness
        • Expanding too fast & not focusing on improving existing products
        • Privacy
          • Blocks sites
          • Track what you do on their sites
          • Stores cookies from their email services
        • No instant messaging
      • Opportunities
        • Looking Ahead: Chrome OS in 2010
          • Operating System which is an extension
          • of the web browser
        • “ Addressable Advertising”-working with software companies to create different version of advertising
        • Invest more time and effort into
        • expanding mobile industry
      • Threats
        • Microsoft’s
        • July 30, 2009- Bing and Yahoo formed a partnership
        • July 09 , Yahoo revamped its homepage
      • Threats of New Entrants:
      • Barrier to Entry: High because of availability to resources.
      • Entry to this market requires high level of expertise and significant investment in R&D
      • Supplier Power: Rivalry: Buyer Power:
      • Internet Providers Microsoft & Yahoo Individual users as well as
      • Dell (Chrome OS) businesses.
      • Weak buying power
      • Threats of Substitute Products:
      • Bing and Yahoo, other kinds of substitute products include print and television. Internet software, Databases. Other email services
    • Revenue Stream 3 rd Q 2008 3 rd Q 2009 % change $5.54 billion $5.94 billion 7%
      • Strengths
      • Bing reputation and familiarity
      • Bing speed and user friendliness
      • Relevance ranking based on citations
      • Extra services
      • Multi-disciplinarily
      • Weaknesses
      • Differentiation is impossible.
      • Service are available on MSN, Google and AOL.
      • Shopping is available everywhere on the Internet. Google has Froogle.
      • Yahoo! image search has been declining 3% per year.
      • Google search results generate twice as much revenue as Yahoo!.
      • Advertising revenues are falling
      • Opportunities
      • International Market
      • Target New Technology (mobile divises)
      • Threats
      • Competition( Google, AOL, MSN)
      • Myspace/ Facebook taken over advertising revenue
      • Chinese/ India search engine development
      • Consumer negative attitudes towards online advertising .
      • Economic slowdown in the US.
      • Strengths
      • Bing reputation and familiarity
      • Bing speed and user friendliness
      • Relevance ranking based on citations
      • Extra services
      • Multi-disciplinarily
      • Weaknesses
      • Heterogeneousness of the material
      • Content is arbitrary
      • No expert search
      • Anglo-Saxon (English language) focus
      • Opportunities
      • Offer an easy starting point
      • Reach new user groups
      • Reach new content
      • Easy and expert search fully integrated using Open URL
      • Higher usage of valuable (expensive) content
      • Threats
      • Lost sight (control) of indexing policy
      • Possibility of censorship
      • Users get lost/confused
      • User ends up at wrong copy (i.e. doesn't get to the institutional subscription)
      • Print collection become less visible
      • Information skills will disappear
      • Library services become less visible
      • Aggressive expansion efforts in developing nations.
      • Customizing Google to suit each countries requirements.
      • Opening R&D centers around the world.
      • To introduce new and innovative products while improving existing ones better.
        • VoIP
        • Privacy Issues
      • Cloud Computing
        • Individual Users
        • Corporate Clients
      • Google Chrome OS
        • Use of Cloud Technology
        • Threat to multiple industries
        • Innovative
      • Google should concentrate on making its search engine much more accurate and relevant. This way they can keep their barriers up from Bing’s effort to dip into Google’s Market share.