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bpl 511 prof davis

bpl 511 prof davis



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  • BPL5100 – Prof. Davis ©
  • 1995: The Idea is born 1996: Trial Run 1998: Founded with Business Plan 1999: has a home 2003: Profits 2005: Proves to be more than just a search engine 2006: The online video site is acquired 2008: Constantly Innovating
    • Google’s mission: “to organize the world's information and make it universally accessible and useful”
    • Google’s Philosophy - Looking towards the future, 10 core principles guide our actions
    • Google has a strong hold on a majority of the market share when it comes to search engines. They have a 65% market share while Yahoo trails with 19.6% followed by Microsoft with 8.4%
    • Unemployment
    • Current State Of Economy
    • Money
    • Stock Prices
    • Government fostered competition
    • Anti-trust Laws
    • Justice Department restrictions
    • Privacy
    • Strengths
    • Google is a household name
    • Strong hold on a majority of the market share when it comes to search engines- 65%
    • Always working on building a better search engine
    • Global— Strong R&D in Asia and China
    • Strengths (continued..)
    • Wide Variety in all categories
    • - Chrome- newest addition
    • -
    • - Google Voice (Launched March 2009)
    • -
    • Clean, simple and easy to navigate website
    • 125+ different languages
    • Localized search called “search by location”
    • Expanding on their Mobile Industry—
    • Weakness
      • Expanding too fast & not focusing on improving existing products
      • Privacy
        • Blocks sites
        • Track what you do on their sites
        • Stores cookies from their email services
      • No instant messaging
    • Opportunities
      • Looking Ahead: Chrome OS in 2010
        • Operating System which is an extension
        • of the web browser
      • “ Addressable Advertising”-working with software companies to create different version of advertising
      • Invest more time and effort into
      • expanding mobile industry
    • Threats
      • Microsoft’s
      • July 30, 2009- Bing and Yahoo formed a partnership
      • July 09 , Yahoo revamped its homepage
    • Threats of New Entrants:
    • Barrier to Entry: High because of availability to resources.
    • Entry to this market requires high level of expertise and significant investment in R&D
    • Supplier Power: Rivalry: Buyer Power:
    • Internet Providers Microsoft & Yahoo Individual users as well as
    • Dell (Chrome OS) businesses.
    • Weak buying power
    • Threats of Substitute Products:
    • Bing and Yahoo, other kinds of substitute products include print and television. Internet software, Databases. Other email services
  • Revenue Stream 3 rd Q 2008 3 rd Q 2009 % change $5.54 billion $5.94 billion 7%
    • Strengths
    • Bing reputation and familiarity
    • Bing speed and user friendliness
    • Relevance ranking based on citations
    • Extra services
    • Multi-disciplinarily
    • Weaknesses
    • Differentiation is impossible.
    • Service are available on MSN, Google and AOL.
    • Shopping is available everywhere on the Internet. Google has Froogle.
    • Yahoo! image search has been declining 3% per year.
    • Google search results generate twice as much revenue as Yahoo!.
    • Advertising revenues are falling
    • Opportunities
    • International Market
    • Target New Technology (mobile divises)
    • Threats
    • Competition( Google, AOL, MSN)
    • Myspace/ Facebook taken over advertising revenue
    • Chinese/ India search engine development
    • Consumer negative attitudes towards online advertising .
    • Economic slowdown in the US.
    • Strengths
    • Bing reputation and familiarity
    • Bing speed and user friendliness
    • Relevance ranking based on citations
    • Extra services
    • Multi-disciplinarily
    • Weaknesses
    • Heterogeneousness of the material
    • Content is arbitrary
    • No expert search
    • Anglo-Saxon (English language) focus
    • Opportunities
    • Offer an easy starting point
    • Reach new user groups
    • Reach new content
    • Easy and expert search fully integrated using Open URL
    • Higher usage of valuable (expensive) content
    • Threats
    • Lost sight (control) of indexing policy
    • Possibility of censorship
    • Users get lost/confused
    • User ends up at wrong copy (i.e. doesn't get to the institutional subscription)
    • Print collection become less visible
    • Information skills will disappear
    • Library services become less visible
    • Aggressive expansion efforts in developing nations.
    • Customizing Google to suit each countries requirements.
    • Opening R&D centers around the world.
    • To introduce new and innovative products while improving existing ones better.
      • VoIP
      • Privacy Issues
    • Cloud Computing
      • Individual Users
      • Corporate Clients
    • Google Chrome OS
      • Use of Cloud Technology
      • Threat to multiple industries
      • Innovative
    • Google should concentrate on making its search engine much more accurate and relevant. This way they can keep their barriers up from Bing’s effort to dip into Google’s Market share.