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Nokia sustainable products and energy use 28_april2010_telefonicafondo
 

Nokia sustainable products and energy use 28_april2010_telefonicafondo

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NOKIA. Sustainable Products&Energy Use. Ponencia de Doña Helena Castrén durante las III Jornadas Respuesta Profesional de TELEFONICA.

NOKIA. Sustainable Products&Energy Use. Ponencia de Doña Helena Castrén durante las III Jornadas Respuesta Profesional de TELEFONICA.

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    Nokia sustainable products and energy use 28_april2010_telefonicafondo Nokia sustainable products and energy use 28_april2010_telefonicafondo Presentation Transcript

    • © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
      1
      NOKIASustainable Products&Energy Use
      Telefonica Madrid 28th April 2010
      Nokia / Helena Castrén
    • Over 4.7 billion people connected
      Nokia envisions a world whereconnecting people to what matters empowers them to make the most of every moment
    • Nokia 2010Create consumer value byleadership in sustainability
      Maximize the experience while
      minimizingthe footprint of our devices
      • ”greening” the device portfolio
      • especially energy efficiency
      • bio and recycled materials
      • chargerless packs and minimized packaging concepts
      • redefine accessibility features
    • Energy
      efficiency
      Materials
      management
      Environment
      Take-back and
      recycling
      Sustainability fully integrated in our business
      CleanRenewableLess waste Energy efficiency Materials PackagingInvolving
    • A new revolution?
      Some studies indicate that in order to avoid an uncontrollable increase in temperature, the CO2 emissions need to be cut by 50% by 2050.
      At the same time GDP is predicted to grow by 5%.
      This means that a ten fold increase in productivity is needed.
      This is very similar to the change created by the industrial revolution.
    • Energy Use and Carbon Footprint
      Energy use increasing Globally
      Environmental impacts (carbon footprint)
      Availability (alternative&renewable sources / energy efficiency )
      Price concerns
      ICT accounts for around 2% of CO2 emissions in the world, telecommunications only a fraction of that
      Industry 30%, residential 25%, travel and transportation 20%, commerce 20%
      It is of utmost importance that we stop trying to find further savings only out of the 2% - or in the case of mobile communications less than 1% - of energy consumption and focus on the remaining 98%.
      It has been estimated that more intelligent use of ICT could help cut down the emissions from other sectors by as much as 15%.
    • © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
      7
      Mobile technology as an enabler for low-carbon economy
      Nokia Environmental Strategy highlights and energy efficiency initiatives
    • ICT’s use of energy is responsible for approximately 2% of the worldwide greenhouse gas (GHG) emissions
      LAN & office telecoms
      Printers
      Mobile telecoms
      98%
      2%
      PCs and Monitors (excluding embodied energy)
      6%
      7%
      9%
      The rest of the global economy
      IT industry
      Fixed-line telecoms
      15%
      39%
      23%
      Servers (including cooling)
      Total carbon emissions
      IT carbon emissions breakdown
      Source: Gartner – IT Vendors, Service Providers and Users Can Lighten IT’s Environmental Footprint, December 2007
    • © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
      ICT at the heart of growth
      The ICT sector plays an important role in the global economy, it has been estimated that the Information and communication technology (ICT) firms employ 6.6 million people across the European Union and contribute to more than 40% of overall productivity growth.
      ICT is embedded in all processes in developed societies.
      It is the most powerful facilitator of rapid change in the developing world.
      There will be no sustainable solution in the short- to medium-term without ICT embedded at the heart of everything that we do, we need to ensure that this growth doesn’t mean also a similar growth in emissions.
      Telecommunications and ICT are in a unique position to affect the environmental performance of other industries by
      Making their operations more efficient
      Dematerialization - Turning atoms to bits
      Decreasing the need for travel
      Enabling environmentally friendly services
    • Leadership calls for responsibility
      4 billion
      in 2010
      Mobile phone subscriptions globally, millions
      Penetration 40 %
      3 000
      Scale
      2 800
      2 600
      Brand equity
      2 400
      2 200
      Global outreach
      2 000
      1 800
      Value chain
      1 600
      1 400
      1 200
      1 000
      800
      600
      400
      200
      0
      -09e
      -92
      -93
      -94
      -95
      -96
      -97
      -98
      -99
      -00
      -02
      -01
      -04
      -05
      -06
      -07e
      -03
      Source: Nokia
    • Energy Efficiency and Nokia
      Nokia does not operate in an energy intensive industry, and is therefore not a key contributor for climate change discussions.
      Nokia aims to be a leading company in sustainability, and the way we addresses the global challenge of climate change is integral to our environmental and business strategy
      Products with superior energy efficiency features can give strong competitive advantage to Nokia – and minimizing the energy needs of offices, sites and reducing travel can drive down operational costs.
      The real benefits come from smarter use of mobile technology. Nokia believes that with our over 1 billion users we can raise awareness and help driving important changes.
    • Mobile Devices can be an energy efficient choice
      Examples of power demand of different devices
      W
      40
      30
      20
      10
      30W
      0.5 W
      1 W
      0.05 W
    • The enabling effect of mobile technology – empowerment and opportunitiesCreating new possibilities – for people and businessExamples: Nokia Life Tools bridges the digital divide by providing critical information and services direct to their mobile devices. Nokia Money Nokia Data Gathering Nokia Education Delivery Students are using mobile devices to help develop the academic, analytic, and life skills they need to succeed
    • Multiple devices in one - Converged devices enable dematerialization and energy efficiency
    • Reducing our CO2 footprint
      • By reducing our own CO2 footprint in operations
      • By making energy efficient devices
      • By raising awareness and giving people tools to reduce their own footprint
      • By driving best practices in our industry and influencing other industries to make full use of the potential of ICT and mobility in reducing emissions
      CO2 offsets
      Travel reduction initiatives
      Mobile workplace
      LEED Gold Certificate for BDA
      Inter-operable Halo-rooms and video conferencing systems
    • Increasing energy efficiency at all fronts
      We are continuously investigating new technologies and improved solutions for better energy efficiency
      We’ve reduced the no-load by over 95% in our best in class chargers over the last decade
      Unplug charger reminders are implemented cross product range
      Charger energy rating guides consumers on energy efficiency
      Power Save mode is being implemented to S60 and MAEMO devices
      • Nokia High Efficiency Charger AC-8 and Compact Travel Charger AC-15are our most energy efficient chargers for 2 mm plug
      • Nokia High Efficiency Charger AC-10 is an energy efficient choice for micro-USB charging
      If the almost a billion Nokia users globally unplugged their devices or used this charger, we could save enough electricity to power up over 100,000 European homes
    • Engaging consumers in the sustainability journey
      Making sustainable choices easy for consumers
      Solutions encouraging more environmentally friendly behavior
    • Green Explorer
      Climate Mission
      Green Explorer is a community-enriched travel service featuring high quality partner content. In a nutshell, it consists of a web site, a mobile application, and a widget, all of which help travelers to explore the world with a lighter ecological footprint and effect positive change in their everyday lives.
      Spreading the word about climate change, encouraging people to make a difference and enabling them to do so. A great way to entertain and educate!
      E numbers have been assigned to those food additives that European Union has judged safe. E Numbers widget provides a quick reference for food additives to use while shopping and a handy list of the additives users want to pay special attention to.
      Calculate your footprint by measuring the environmental effects of you lifestyle. Green your lifestyle by finding out which small steps you can make to help our planet.. Global easy-to-use ecological footprint calculator for mobile use
      E numbers
      WWF Eco Guru – powered by Nokia
      Green Channel in Ovi Store (examples of applications)
    • Engaging
    • Raising awareness
      Mobile Advertising
      WWF CLIMATE CHANGE –campaign
      • 50.4 Million impressions viewed
      • 7.5 Million clicks on the banner
      • Click-through-rate above 14.8%
      wwf.mobi - site
      • Over 7 million impressions viewed
      • Top countries include many where WWF does not have a presence yet
      Mobiledu - Improving Environmental Awareness
    • Sustainability as a business opportunity
      Sustainability provides new business opportunities
      Increasing competitive edge by sustainability
      Increasing demand and purchase preference from consumers and authorities for green offering
      Product & application/service differentiation by capturing green demand
      Positive impact on brand value
      Increased revenue potential due to green thinking supported by convergence opportunities
      Internet as a business media, mobile as business vehicle – enabled by convergent devices
      Increasing value and revenue from eco content and application downloads
      New business opportunities via eco services provision
    • Tips how to be green
      • Utilize all the features of you mobile device
      Mobile device can substitute several gadgets and appliances
      • Be energy efficient
      Turn off Bluetooth, WLAN etc. when you are not using them
      Unplug your charger when the battery is full
      • Use video call instead of traveling
      If you have to fly, consider we:offset
      • Read emails and browse the internet using your mobile device
      You use only 3 % of the energy used by a laptop computer
      • Take your mobile phone back for recycling to save valuable natural resources
      Thank you!