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MP09 Digital - Shades of Womanhood - Case Study
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MP09 Digital - Shades of Womanhood - Case Study


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MP09Digital along with Virtual Voyage initiated a social Campaign on 6th March till 12th March. To Celebrate and Create a buzz about Women’s day and Holi which apparently coincided on 8th March 2012 …

MP09Digital along with Virtual Voyage initiated a social Campaign on 6th March till 12th March. To Celebrate and Create a buzz about Women’s day and Holi which apparently coincided on 8th March 2012 and Created an Online-Offline integrated event to Salute the Spirit of Womanhood and individually honor the different shades to engage audience and create noise among TG about the importance of Women in our society alongwith leverage the Madness of Holi and Rangpanchami..

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  • 1. Case that become Study………… Celebrated by:
  • 2. along To Celebrate and Create a buzz with Virtual Voyage initiated about Women’s day and Holi ConceptCampaign a social Campaign on 6th which apparently coincided on March till 12th March 8th March 2012. TheIdea Create an Online-Offline Salute the Spirit of To engage audience and integrated event to Salute Womanhood create noise among TG about StrategyApproach the Spirit of Womanhood the importance of Women in and individually honor the our society alongwith different shades. leverage the Madness of Holi and Rangpanchami. “ “ With a series of 7 consecutive events and promotions online, supported thoroughly by offline activities had a great response.
  • 3. we did it…HOW We Celebrated Floral Online We Enjoyed Holi with fun, masti We Welcomed Miss India and We Marketed & rejoiced dhamaal Kitchen se Mukti welcomed audience for Sisterhood of Holi Abhiyan by providing online contest Festival huge discounts in restaurants We Conceptualized Hugs Day A Poha TweetUp to share warmth Winners of for the 1st time in & care for the first Online Contest Central India time in city were Awarded We Ideated We Awarded We Delivered………..
  • 4. ………..We Delivered !! Shades of Womanhood in numbers The reciprocation algorithm actually worked and we got fabulous response from the TG. Lots of sharing, liking, commenting, discussions happened during the campaign period, a closer look............. facebook 3922 12+ 464 08+ 351 Talking About 65%+ 03+ 1000+ 25+ Walk-ins Brands 10+ Associated Prominent Personalities as Chief Guest
  • 5. Thank YouHope Shades of MyIndore are significantly coloringevery Indori’s heart…
  • 6. Appendix
  • 7. DAY-106 March-2012 Celebrating the Tenderness of DaughterFacebook applicationcatering the onlineaudience to identify the“Shades ofWomanhood” as acontest whose resultswere announced on the8th Day (i.e. after thecompletion of thewhole event) MyIndore
  • 8. We Ideated: an online Contest The idea for Facebook contest was mainly toConcept attract visitors and encourage their participation in the contest . The contest was to generate user database for future use.
  • 9. DAY-207 March-2012 Celebrating Fragrance of SisterhoodThe offline event tookplace at Hotel AmarVilaswith formerFemina Miss India(Best Body)and the lead actress ofPavitra Rishta –Miss Mrinalini Tyagi @Amarvillas, Indore
  • 10. Have a look!
  • 11. We Contemplated: With the upcoming Festival of Colors on 8th March coinciding with the International Women’sConceptFloral Holi Day. We were glad to have former Femina Miss India (Best Body) Miss. Mrinalini Tyagi to be the part of this event and Floral Holi. The concept was to honour the Woman power and have fun.
  • 12. DAY-308 March-2012 Celebrating the Delicacy of Daughter-in-Law Celebration of Holi with amazing response of online audience on the days Online updates
  • 13. We Comprehended: The day was ideally the only Online campaign Concept day where we could catch up with the peopleWomen’s Day and Holi and create great interactions online through images, videos, short polls, etc.
  • 14. DAY-409 March-2012 Celebrating the Affection of Mother“Kitchen se Mukti” gotgreat response fromfemales and many ofthem redeemed their20% Discount Couponsat prominent hotelsthroughout the city. 2630 votes 111 followers @Hotels in Indore
  • 15. We Envisaged: The ‘Kitchen se Mukti’ was conceptualized to honor theConcept Mothers. Many hotels, restaurants andKitchen se Mukti café partnered the event to provide special discounts to females with the coupon code which they generated from MyIndore FB Page
  • 16. DAY-5 10 March-2012 Celebrating Warmth of GrandmotherTreasure Island Mall, M.G. Road,Indore witnessed an amazing‘Free Hugs’ Event.Mrs. Asha Vijayvargiya (W/o ShriKailash Vijaywargiya, IT Minister –M.P.) volunteered to be the partof this offline event.The event was a Salute to theSpirit of Womanhood with thewarmth of a humble Hug !!! @Treasure Island Mall, Indore
  • 17. Have alook!
  • 18. We Envisioned: The warmth of Love and Care through Free Hugs.Concept The idea was to Salute the Free Hugs Spirit of Women in our Society and appreciate them through warm hugs and could get their messages signed on the Board.
  • 19. DAY-611 March-2012 Celebrating the Delight of FriendshipSunday morningbrought smiles !Akansha Jachak tookpart in the PohaTweetup entertainingthe audience with hermelodious voice.A well-knownGynecologist from thecity, spoke about thetypes of Female Cancersand PreventiveMeasures. @56 Dukaan, Indore
  • 20. We Incorporated: The foody idea was to bring females out of their home on a Sunday morning and offer them some awareness , supported with some typical Indori breakfast- Poha Jalebi.Concept The awareness was on the typical types of Cancers that Females tendPoha Tweetup to get prone to. The complete event was dedicated to importance of themselves which actually women tend to forget in their daily lives.
  • 21. DAY-712 March-2012 Celebrating the Love of WifeThe Last Day, again acomplete Online event!The page kept peopleengaged onRangpanchami with thefestive updates.
  • 22. We Conceptualized: The last day of the event again was online. Indore celebrated a local holiday on 12 th March and it was the reason why MyIndore choose to engage peopleConcept Online. The posts reminding people of the finalRangpanchami day of Contest “Shades of Womanhood” The results were then calculated on the basis of the correct answers and authenticity, that we could gather through their Facebook profile. The results were then announced next day.
  • 23. facebook updates and their response
  • 24. facebook
  • 25. about
  • 26. MP09 Digital is an agency built for digital. We specialize in campaign strategy and execution across the digital media landscape in its’ broadest sense. We work collaboratively with our clients to identify and utilize the most effectiveabout us and efficient blend of techniques, from the cutting edge to the traditional, integrating seamlessly with your other marketing activities. This process involves us asking lots of questions, and understanding as much as possible about your business so we can define and deliver to key objectives. While we are a 360Degree Organization, we go a step ahead & aim to achieve 360 Degree- -365 Days approach.
  • 27. Our service offerings are flexible, as ‘one size really doesn’t fit all’ in digital, and our expertise is delivered in a reliable, honest and grown up way. Our Comprehensive Service list includes:services M – Social, Search and Display P – Media, Technology and Creative 09 – Services 1. Branding and Advertising 2. Interactive Design and Development 3. Social Influence Marketing 4. Online Reputation Management 5. Search Engine Optimization 6. Emerging Media 7. E-mailers and e-CRM 8. Search Engine Marketing 9. Designing and Development
  • 28. Connect with, Call us @0731-3194141+91 9826020980+91 9302324000