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What a UX person can learn while developing his own startup (UX Poland 2013)

What a UX person can learn while developing his own startup (UX Poland 2013)






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What a UX person can learn while developing his own startup (UX Poland 2013) What a UX person can learn while developing his own startup (UX Poland 2013) Presentation Transcript

  • What a UX person can learnwhile developing his own startup UX Poland 2013
  • My name is Bart I do two things in my life1. researcher2. product guy
  • At first our company was like thisan independent research & consulting agency
  • Recently the focus has changedwe’ve evolved to a SaaS business
  • This is how we work nowPO = Product Owner, that’s my job
  • UX elements model was very useful"how" became "what"
  • UX elements model was very useful"how" became "what"
  • Some things I’ve learned
  • First you have to understand the problemNASA spent $ 1 million on a pen that could write in space (so did we)
  • … then try to find an optimal solutionthe Russians used a pencil
  • UX is not the most important thing there is no point in investing in something people don’t want or understand Ease of useCustomer value Quality Functionality Customer understanding Time
  • Build only what you needfirst, make sure people will want to walk your path... B MVP A
  • And see what happens…then invest your money in making it more comfortable to walk through B MVP A
  • When goals are clear UX helps you to make good choices using qualitative methods allows you to fix misconceptions earlyBusiness value Time
  • Minimum viable research is a reasonable approach"better a rough answer to the right question than a detailed answer to the wrong question"
  • <3 the paperit helps you to test your business hypothesis
  • <3 the paperlack of predefined widgets improves the quality of design solutions
  • Constraints are good for your designthey can increase usability and consistency of user interface
  • Value customer feedback over user feedbacknarrow your focus to what’s important
  • Learn how to create personasand teach people around you how to use them Feature Feature …
  • Iterating is f*****g hardbut totally worth it - it helps you to divide your work into manageable parts www.slideshare.net/nashjain/user-story-mapping
  • Never forget about the boxgood looking things work sell better
  • It’s all about the money
  • Thanks! Bartosz Mozyrko b.mozyrko@usabilitytools.com slideshare.net/mozyrko mozyrko.pl