On October 23rd, 2014, we updated our
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Instead of a to-do list, you need a success list — a list
that is purposefully created around extraordinary
A to-do list becomes a success list when you apply
80/20 rule to it
You can actually take 20 percent of the 20 percent of
the 20 percent and continue until you get to the single
most important thing!
Extraordinary results are directly determined by how
narrow you can make your focus.
Things which matter most must never be at the mercy
of things which matter least.
The things which are most important don’t always scream the loudest.
Each standing domino represents a small amount of
potential energy; the more you line up, the more
potential energy you’ve accumulated. Line up enough
and, with a simple ﬂick, you can start a chain reaction
of surprising power.
Find the lead domino, and whack away at it until it falls.
Do your most important work— your ONEThing —
Apple is a study in creating an
environment where an
extraordinary ONEThing can
exist while transitioning to
another extraordinary ONE
In the two years after his return in 1997, Jobs took the company from
350 products to ten.That’s 340 nos, not counting anything else
proposed during that period.
The art of saying yes is, by default, the art of saying no.
A request must be connected to my ONEThing for me to consider it.
If you don’t make your life about what you say yes to, then it will almost
certainly become what you intended to say no to.
saying NO is actually sayingYES
What’s the ONEThing I can do such that by
doing it everything else will be easier or
ONEThing “right now” is nested inside your ONE
Thing today which is nested inside your ONEThing
this week, which is nested inside your ONEThing this
month... . It’s how a small thing can actually build up to
a big one.
You’re lining up your dominoes.
Until my ONEThing is done — everything else is a
The more productive people are, the more purpose and priority are
pushing and driving them.
Be a maker in the morning and a manager in the afternoon.
Be so great at it that the world can’t help but
gives you an audience for it.
Live the ONEThing
YOU ARETHE FIRST DOMINO