Outdoor Animation of logos Markers over stores where client product can be bought Virtual poEntertainmentMovie/TV: Fast food sponsorships, cups/posters with characters on them come to life / a game is played Album cover shows a dance routinep-up storeCPG Videos, additional info or 3D models of productsAssembly or operation guide laid on top of the product or the real world – DVD player for instance Soda cans spawn AR characters, different combinations of cans provide different gamesSponsorship / EventScavenger hunt Sports ticket, window shows view from seat Additional information, stats, updated live throughout the game and placed on the field of playOther UsesClothing – looking at competitive label pulls up comparison – thread count, materials, whatever Newspaper – interactive infographics attached to article / editorial cartoons come to life
Junaio is very similar
Feed and play with one of the characters from the movie
The WitnessA short film is experienced first handUsers go to physical locations and watch the stories unfold in those environments through the device’s viewfinder
Crimsonfox had an AR scavenger hunt on the streets of Tokyo. Ubiquitious Entertainment, a technology company,
Ray Ban campaign is similar and will be demoed after the meeting
Suwappu!A toy and AR app are packaged together. The app brings the toys to life and lets them interact with each other in interesting ways.
MixARLets users design 3D models that fit into their physical environment and share with othersUGC implications
StyleFactoryE-commerce site based in NYC
Ease of use: downloads, updates, bugs and malfunctions, slow performance. Current examples are largely weak in these areas.Functional executions: a lot of eye candy right now. Attempts at functional programs have mixed results.Image recognition is key to unllocking potentialBeing able to understand the environment and assign information to buildings, cars, people and objects will enhance servicesGlyphs can be replaced by natural environmentTable could become the playing board for a game, for ex.Facial recognition will open up a lot of possibilities in social and m-commerce
Marketers should experiment with small AR projects that solve problems for their audiencePartnering with companies that have created AR browsers or platforms is a simple way to get startedOnce a big company, think Facebook, Amazon, etc, comes out with a highly functional AR app, mainstream interest will become strong very fast
Digital Magic How Augmented Reality can Make Marketing Smarter, Better and More Helpful
Bringing digital and physical together like never before Sponsorship Events CPG Outdoor Entertainment
Reaching the mainstream Downloads of augmented reality applications are expected to skyrocket over the next four years.