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Digital Magic - The Latest in Augmented Reality
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Digital Magic - The Latest in Augmented Reality

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  • Outdoor Animation of logos Markers over stores where client product can be bought Virtual poEntertainmentMovie/TV: Fast food sponsorships, cups/posters with characters on them come to life / a game is played Album cover shows a dance routinep-up storeCPG Videos, additional info or 3D models of productsAssembly or operation guide laid on top of the product or the real world – DVD player for instance Soda cans spawn AR characters, different combinations of cans provide different gamesSponsorship / EventScavenger hunt Sports ticket, window shows view from seat Additional information, stats, updated live throughout the game and placed on the field of playOther UsesClothing – looking at competitive label pulls up comparison – thread count, materials, whatever Newspaper – interactive infographics attached to article / editorial cartoons come to life
  • Junaio is very similar
  • Feed and play with one of the characters from the movie
  • The WitnessA short film is experienced first handUsers go to physical locations and watch the stories unfold in those environments through the device’s viewfinder
  • Crimsonfox had an AR scavenger hunt on the streets of Tokyo. Ubiquitious Entertainment, a technology company,
  • Ray Ban campaign is similar and will be demoed after the meeting
  • Suwappu!A toy and AR app are packaged together. The app brings the toys to life and lets them interact with each other in interesting ways.
  • MixARLets users design 3D models that fit into their physical environment and share with othersUGC implications
  • StyleFactoryE-commerce site based in NYC
  • Ease of use: downloads, updates, bugs and malfunctions, slow performance. Current examples are largely weak in these areas.Functional executions: a lot of eye candy right now. Attempts at functional programs have mixed results.Image recognition is key to unllocking potentialBeing able to understand the environment and assign information to buildings, cars, people and objects will enhance servicesGlyphs can be replaced by natural environmentTable could become the playing board for a game, for ex.Facial recognition will open up a lot of possibilities in social and m-commerce
  • Marketers should experiment with small AR projects that solve problems for their audiencePartnering with companies that have created AR browsers or platforms is a simple way to get startedOnce a big company, think Facebook, Amazon, etc, comes out with a highly functional AR app, mainstream interest will become strong very fast
  • Transcript

    • 1.
    • 2. Digital Magic
      How Augmented Reality can Make Marketing Smarter, Better and More Helpful
    • 3. Bringing digital and physical together like never before
      Sponsorship
      Events
      CPG
      Outdoor
      Entertainment
    • 4. Reaching the mainstream
      Downloads of augmented reality applications are expected to skyrocket over the next four years.
    • 5. Animating the world around you
      Aurasma
    • 6. Meet your leading man …. or bird
      Rio
    • 7. Step through the screen
      SyFy Germany
    • 8. A safer fox hunt
      Crimsonfox
    • 9. Virtual test drives
      Olympus
    • 10. Toy stories
      Suwappu!
    • 11. Designing in 3D
      MixAR
    • 12. Designing in 3D – turn users into partners?
      StyleFactory
    • 13. What are largest barriers to mass adoption?
      Ease of use
      Functional executions
      Image recognition
    • 14. How will marketers prepare for the AR boom?
      Experiment with small projects
      Focus on solving problems for the audience
      Partner with existing platforms
      Prepare for a spike in interest
    • 15. Demos
      Ray Ban
      Aurasma
      Paparazzi
      Rio