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Movirtu Background Information

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Movirtu is the leading pioneer of Mobile Identity Management (MIM) solutions for wireless telecommunication service providers. Movirtu has redefined the mobile landscape by using cloud infrastructure …

Movirtu is the leading pioneer of Mobile Identity Management (MIM) solutions for wireless telecommunication service providers. Movirtu has redefined the mobile landscape by using cloud infrastructure to tie a mobile identity to a user rather than a device.

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  • 1. Background InformationRamona Liberoff, EVP Marketing, Strategy and Planningramona@movirtu.com+447794016128 Skype ramonalxyu ramona@movirtu.com / Copyright © 2011 Movirtu Limited, All Rights Reserved
  • 2. 2|
  • 3. 3|Our key markets are Africa and South AsiaOver one billion people without a mobile identity
  • 4. 4|
  • 5. 5| MXShare CloudPhone™ Operator Application Overlay & Skin Library Experience Service ManyME Engine Manager Multiple Identity Movirtu MX Service Platform SS7 USSD Payment Billing Care MXPayInterface Interface Interface Interface Interface Mobile Payments MXInfo Information Delivery
  • 6. Our local ecosystem includesoperators & NGOs Product Marketing, Local modifications Experienced Distribution of understanding User needs local agents Numbers and projects Impact assessment6|
  • 7. Movirtu: Who we areFounders Investor NEDs Financing Nigel Waller CEO (Glenayre) Maurizio Caio TLcom (Bain & Co) $1M Seed Elena Waller Arun Gore $5.5M Series A Finance (WPA) Gray Ghost (T-Mobile)Key Management Independent NEDs Customers 5 MNOs in contract Jean-Philippe Labat Simon Brown Sales (eServGlobal) Chairman (Nokia) 10 MNO pipeline Ramona Liberoff Roger Pepperell Marketing (Kantar/WPP) NED (SEMA) Dennis Dijkstra Locations Awards Operations (Glenayre) London, Johannesburg, Delhi, 3 field offices Dingani Brian Nkala Engineering (Cornastone) Chris Horn CTO (Ericsson)
  • 8. Activities and Timing This research programme had several stages:     June 2011   July 2011   August 2011   September 2011   October 2011  •  Expert interviews •  Hypothesis •  Research •  Analysis and •  Customised and desk formation and conducted supporting presentations to research topic outline (August 2011) quantitative data partners on (June 2011) (July 2011) gathering youth and (September education, 1-15 2011) mobile and technology, and farmers •  Launch to the (by 15 Oct 2011) public of the headline findings, audio guide, and video (21 Sept 2011) 8|
  • 9. We listened to 100 people in 3 countries Respondents chosen for fit with ‘leading edge’ segments Women entrepreneurs Qualitative depth groups 2.5 hours Farmers Recruited ‘Competent Optimists’ Youth source: BMGF farmer study and TNS leader segments9|

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