KW Commercial Career

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KW Commercial Career

  1. 1. PRESENTER’S NAME HERE
  2. 2. KW COMMERCIAL
  3. 3. OVERVIEW <ul><li>Philosophy & Leadership </li></ul><ul><li>Mission, Vision, Values & Beliefs </li></ul><ul><li>Benefits </li></ul><ul><li>Training </li></ul><ul><li>Referral Network </li></ul><ul><li>Technology </li></ul><ul><li>Best Practice Tool Kit </li></ul><ul><li>Branding </li></ul><ul><li>International Marketing Book </li></ul><ul><li>Timeline </li></ul><ul><li>Criteria & Joining </li></ul><ul><li>Membership Dues </li></ul>
  4. 4. PHILOSOPHY & LEADERSHIP At KW Commercial, we believe that you are only as good as the people you are in business with. That’s why we make it a priority to be in business with the best. The Keller Williams philosophy of success through people and of seeking out win-win partnerships has fueled our company’s growth to the fourth-largest real estate company in North America.
  5. 5. MISSION, VISION, VALUES & BELIEFS Our Mission: To build careers worth having, businesses worth owning, and lives worth living. Our Vision: To be the commercial company of choice for a new generation of real estate agents and owners. Our Values: God, Family, then Business
  6. 6. BENEFITS FOR AGENTS <ul><li>Unprecedented Compensation Model for Agents </li></ul><ul><ul><li>Agent-centric company </li></ul></ul><ul><ul><li>Industry-leading cap commission structure </li></ul></ul><ul><li>Self-funded Membership </li></ul><ul><ul><li>Huge discounts from service providers (REIS, CCIM, REA etc.) </li></ul></ul><ul><ul><li>Extensive referral network through residential/commercial agents </li></ul></ul><ul><li>Industry-Leading Training </li></ul><ul><ul><li>Partnership with CCIM </li></ul></ul><ul><ul><li>Complete KW Commercial curriculum through Launch, Growth, and Achievement phases </li></ul></ul><ul><ul><li>KW Commercial driven localized training </li></ul></ul><ul><ul><ul><li>International webinars </li></ul></ul></ul><ul><ul><ul><li>Regional Commercial Faculty </li></ul></ul></ul>
  7. 7. BENEFITS FOR AGENTS <ul><li>World-Class Marketing </li></ul><ul><ul><li>Distinct KW Commercial branding & marketing materials exclusive for members </li></ul></ul><ul><ul><li>KW Commercial Presentation Book </li></ul></ul><ul><ul><li>KWCommercial.com & individual agent sites (both with integrated listing search) </li></ul></ul><ul><li>Comprehensive Commercial Tool Kit </li></ul><ul><ul><li>PowerPoint presentations </li></ul></ul><ul><ul><li>Contracts & documents (LOIs, RFPs, etc.) </li></ul></ul><ul><ul><li>KW Commercial Member Intranet </li></ul></ul>
  8. 8. KW COMMERCIAL TRAINING Online Interactive and Self-Study Courses
  9. 9. REFERRAL NETWORK <ul><li>Point of contact within your market center for referrals from all levels of Keller Williams Realty </li></ul><ul><li>Bio and Website displayed on new public International Website, www.kwcommercial.com </li></ul><ul><li>Opportunity to build a referral network among Keller Williams residential agents </li></ul><ul><li>Referral network of KW Commercial agents across North America </li></ul>
  10. 10. TECHNOLOGY <ul><li>Public KW Commercial Websites, www.kwcommercial.com, and individual agent sites (both with integrated listing search) </li></ul><ul><li>Members intranet containing best practice materials and marketing resources </li></ul><ul><li>Members intranet of online commercial training classes </li></ul>
  11. 11. TECHNOLOGY
  12. 12. BEST PRACTICE TOOL KIT <ul><li>Access to LOIs, RFPs, Commission and Engagement Agreements, Building Surveys, Financial Models, etc. </li></ul><ul><li>Policy and Guideline manuals on implementing KW Commercial within your market center </li></ul><ul><li>Referral and prospect qualifying presentations for residential agents </li></ul>
  13. 13. BRANDING <ul><li>KW Commercial brand will be differentiated from Keller Williams residential </li></ul><ul><li>Distinctive commercial logos to be utilized on all branding materials </li></ul><ul><li>KW Commercial logos may by used in conjunction with individual branding and logos </li></ul>
  14. 14. BRANDING SIGN BUSINESS CARD ENVELOPE LETTERHEAD
  15. 15. INTERNATIONAL MARKETING BOOK
  16. 16. TIMELINE Phase I – BETA KW Commercial Roll-Out, Mega Camp 2008 <ul><ul><li>1. National Vendor Agreements with KWLS Download Capabilities </li></ul></ul><ul><ul><li>2. Commercial Training Infrastructure Complete with (4) levels of Commercial training outlined </li></ul></ul><ul><ul><li>3. KW Commercial Best Practice Infrastructure Complete with (4) Base Documents </li></ul></ul><ul><ul><li>4. KW Commercial Presentation Book Complete </li></ul></ul><ul><ul><li>5. KW Commercial “Beta-Functional” Website Complete </li></ul></ul><ul><ul><li>6. KW Commercial Policy & Implementation </li></ul></ul><ul><ul><li>Manual Complete </li></ul></ul>
  17. 17. TIMELINE Phase II – Full KW Commercial Roll-Out, Family Reunion 2009 <ul><ul><li>1. Expanded National Vendor Relationships </li></ul></ul><ul><ul><li>2. Full Launch, Growth, and Development (100-Level, 200-Level, and 300-Level) Training Classes Completed </li></ul></ul><ul><ul><li>3. Expand KW Commercial Best Practice Library to include over 50+ documents </li></ul></ul><ul><ul><li>4. Expansion of KW Commercial Marketing materials to include marketing templates, prospecting letters, presentation powerpoints, etc. </li></ul></ul><ul><ul><li>5. Fully-functional KW Commercial Internet site </li></ul></ul><ul><ul><li>and member Intranet. </li></ul></ul>
  18. 18. TIMELINE Phase III – Post Family Reunion 2010 <ul><ul><li>1. KW Commercial Agent growth to all Market Centers </li></ul></ul><ul><ul><li>2. KW Commercial Agents referring International account business to other Market Centers </li></ul></ul><ul><ul><li>3. Development of International Specialty Practice groups </li></ul></ul><ul><ul><li>4. Development of Specialty Commercial training classes </li></ul></ul><ul><ul><li>5. Enhanced KW Commercial Technology with more features and updated functionality </li></ul></ul><ul><ul><li>6. Expansion of KW Commercial Best Practice </li></ul></ul><ul><ul><li>document library </li></ul></ul><ul><ul><li>7. Expansion of KW Commercial Marketing library </li></ul></ul><ul><ul><li>8. KW Commercial Master Faculty training in the field </li></ul></ul>
  19. 19. RECOMMENDED MEMBERSHIP CRITERIA & JOINING <ul><li>Criteria </li></ul><ul><ul><li>Accreditations </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Commercial Experience </li></ul></ul><ul><ul><li>Commercial Production </li></ul></ul><ul><li>Joining </li></ul><ul><ul><li>Application completed </li></ul></ul><ul><ul><ul><li>Market Center </li></ul></ul></ul><ul><ul><ul><li>Agent </li></ul></ul></ul><ul><ul><li>Approved by RD or OP </li></ul></ul>
  20. 20. RECOMMENDED MEMBERSHIP CRITERIA & JOINING <ul><li>Two-tiered Structure </li></ul><ul><li>Associate Level </li></ul><ul><ul><li>A residential or commercial agent with limited experience in commercial transactions working toward achieving senior level status. </li></ul></ul><ul><li>Director Level </li></ul><ul><ul><li>A full-time commercial professional in terms of both transactions and production volume. </li></ul></ul>
  21. 21. MEMBERSHIP DUES <ul><li>Associate Level: $900/year </li></ul><ul><li>Director Level: $1,500/year </li></ul><ul><li>Agents joining KW Commercial may add members of their team or group at a 50 percent discount on each additional membership at either the Associate or Director level </li></ul><ul><li>Renewal date for all members signing up in 2008 will be January 1, 2010 </li></ul>
  22. 22. JOIN US WWW.KWCOMMERCIAL.COM [email_address]

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