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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Adding Innovation, New technologies and Advertising into the LBS Ecosystem Pia Vuohelainen
NAVTEQ AppWarehouse- Innovation- ReadytogoCommercial A New Source for Revenues – LocationBasedAdvertising New Technologies toBuildVisual Products
NAVTEQ Network for Developers™ (NN4D) Location-based Solution Development Business Development & Partnering Marketing Sample Map Data & Content NN4D Partner Zones Global LBS Challenge® New launch Pedestrian Content New launch Rich Content Visual Content
8 51% of Consumers willing to accept LBA ads Q: Are you willing to share your current location to receive more relevant advertising? 51% of the On-The-Go Audience is willing to share their current location to receive more relevant advertising.
Men are more willing to share location to compared to women 54% Vs. 42%
25-34 and 35-44 age ranges showed most willingness
Q: What location-based advertising most appeals to you while on the go? Source: JiWire, Q2 2010
NAVTEQ LocationPoint™ l McDonald’s Case Study “...with NAVTEQ’s LocationPoint We can contextualise our promotions and bring customers to the door...” TomiWirtanen, Head of Marketing, McDonald’s Finland Promote the €1 cheeseburger and drive traffic to the nearest store Promote the €1 cheeseburger and drive traffic to the nearest store Click-to-Map functionality was most used >> location information was important to the users
More info @: http://www.navteqmedia.com/about-us/case-study/
NAVTEQ LocationPoint™ l O2 Case Study “NAVTEQ LocationPoint provides an effective advertising channel to surprise and delight consumers with free tickets to a venue nearest them.” Liz Ward, Advertising Manager, O2 UK campaign across Ovi maps premium sites eg: weather, events, Lonely Planet and others. Promote the €1 cheeseburger and drive traffic to the nearest store The campaign pinpoints music lovers with a chance to win tickets to their nearest O2 venue