Why Intel in Tablets
Jaime Sanz
Telefonica Account Team
Intel Confidential
Experience Vision- We Have Invested in Key Mobile Tech
2
Process
Technology
Power
Management
Imaging/
C...
Intel Confidential
Intel Brand Drives Purchase Preference for Tablets
Intel Co-Branding Has Positive Influence on Business...
Intel Confidential
Intel Brings Exciting Experiences to Your Consumers
Immerses me into real
and imaginary worlds
3D Captu...
Intel Confidential
Intel Architecture
Advantages
64-Bit
Architecture
Better compute
performance
and power efficiency with
...
Intel Confidential
Intel = Performance
6
Consumers Care
About Performance
Intel = Performance in
Consumers’ Minds Worldwid...
More is not always better…
7
Just like cars don’t go
faster with 4 spare tires…
…popular Android* apps do not get
better performance from extra cores
*...
CPU Utilization
8 core CPUs are underutilized by popular Android* apps
Intel Confidential
Fewer Cores, Better Performance
Intel Bay Trail Entry Vs. Competitor Octa Core Platform
3D PC Games
1.3...
Intel Confidential
Tablet Experience Better with Intel Inside®
Light Media Editing
1,00 1,14 1,28
1,70
0,65 0,84 1,00
2,49...
Intel Confidential
Amazing SoC Roadmap with Innovations for Years to
Come
Bay Trail Merrifield
• Longer battery life
• Int...
5 Quick Tips
Devices with Intel® processors, known for their reliability and trusted for decades, ensure
that you have an ...
Intel Confidential
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  1. 1. Why Intel in Tablets Jaime Sanz Telefonica Account Team
  2. 2. Intel Confidential Experience Vision- We Have Invested in Key Mobile Tech 2 Process Technology Power Management Imaging/ Camera Software & Services Security Connectivity WWAN WiFi Graphics Intel® XMM Comms Technologies User Experience 64-Bit
  3. 3. Intel Confidential Intel Brand Drives Purchase Preference for Tablets Intel Co-Branding Has Positive Influence on Business and Brand of OEMs ‡ Interbrand 2013, † Insights and market Research Tablet Brand Value Deck Aug 2013, Intel Confidential information; present in its entirety; not intended for use with end-userconsumers or retail (e.g., as collateral, tear sheets, merchandising, etc. It should not be posted on a public website or used in marketing materials of any sort. 81% Improvement in Tablet Product Opinion 15% Willingness to Pay 10% Price Premium Top 10 Strongest Global Brand‡ 9% Lift in Purchase Intent
  4. 4. Intel Confidential Intel Brings Exciting Experiences to Your Consumers Immerses me into real and imaginary worlds 3D Capture & Share Gaming & Learning Collaboration New User Interface Know Me Free Me Immerse MeExpress Me Express my personal side to the world Digital Storytelling Social Broadcasting Free me from the burdens and annoyances of computing No Wires No Passwords My device (BYOD) Knows where I am, what I like, and what should be secure Voice Assistance Contextual Assistance Health & Wellness Data Bank
  5. 5. Intel Confidential Intel Architecture Advantages 64-Bit Architecture Better compute performance and power efficiency with 64-bit architecture Optimized HW components and SW capabilities with partners Shorter time required to run intensive functions Break 4GB memory barrier Performanc e and Energy Efficiency World’s first SoC to 14nm Dynamic power with great performance and power for every application Delivers high performance to finish tasks faster Fine-grained power states with better power management Advanced memory
  6. 6. Intel Confidential Intel = Performance 6 Consumers Care About Performance Intel = Performance in Consumers’ Minds Worldwide Intel Inside will Help Drive Purchase Consideration with Your Customers
  7. 7. More is not always better… 7
  8. 8. Just like cars don’t go faster with 4 spare tires… …popular Android* apps do not get better performance from extra cores *Othernamesandbrandsmaybeclaimedasthepropertyofothers But more cores mean more performance… right?
  9. 9. CPU Utilization 8 core CPUs are underutilized by popular Android* apps
  10. 10. Intel Confidential Fewer Cores, Better Performance Intel Bay Trail Entry Vs. Competitor Octa Core Platform 3D PC Games 1.3x Up to Better* *Measured by GLBenchmark 2.5.1 Egypt HD Off screen comparing Coolpad 9976A (MT6592/8T8C) Create and Edit Content >2.5x Up to Faster* *Measured using MobileXPRT comparing Coolpad 9976A (MT6592/8T8C) Applications >2x Up to Faster* *Measured using WebXPRT comparing Coolpad 9976A (MT6592/8T8C) Source: Intel Corporation Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark* and MobileMark*, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance
  11. 11. Intel Confidential Tablet Experience Better with Intel Inside® Light Media Editing 1,00 1,14 1,28 1,70 0,65 0,84 1,00 2,49 Windows* Relative Performance (Higher is better) TouchXPRT 2013 Android* Relative Performance (Higher is better) MobileXPRT 2013 Intel® Atom™ Clover Trail+ Lenovo* K900 Intel® Atom™ Processor Z3770 Bay Trail FFRD Qualcomm* Sanapdragon* 800 Sony* Xperia* Z Ultra NVIDIA* Tegra* 4 Toshiba* Excite Pro Intel® Atom™ Clover Trail Acer* Iconia W510 Intel® Atom™ Processor Z3770 Bay Trail FFRD Qualcomm* Sanapdragon* S4 Dell* XPS 10 NVIDIA* Tegra* 3 Microsoft* Surface* RT Intel is a sponsor and member of the BenchmarkXPRT Development Community, and was the major developer of the XPRT family of benchmarks. Principled Technologies is the publisher of the XPRT family of benchmarks. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases. Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance. See backup for Configurations
  12. 12. Intel Confidential Amazing SoC Roadmap with Innovations for Years to Come Bay Trail Merrifield • Longer battery life • Integrated sensor hub • Quad Core • Atom Silvermont • First Atom 22nm • Intel® HD Graphics Performance & Mainstream Bay Trail Entry •Low-cost BOM options to meet entry-level SPP Value & Entry Cherry Trail • Next-gen Atom Airmont • First Atom14nm • Next-gen graphics • Quad Core • Battery Life & Graphics improvements • Enhanced security SoFIA 3G • Integrated global 3G, HSPA+, connectivity with Intel® Atom™ • External Foundry Moorefield Bay Trail Entry Upgrade •Speed-bump, drop-in upgrade to Bay Trail Entry Note: Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor family, not across different processor families: Go to: Learn About Intel® Processor Numbers
  13. 13. 5 Quick Tips Devices with Intel® processors, known for their reliability and trusted for decades, ensure that you have an amazing experience with them. With Intel® Atom™ processors, get even more from your Android-based tablet – speedy web browsing, responsive apps, effortless multi-tasking, etc. Intel® Atom™ processors deliver responsive performance in a lightweight design. Amazing battery life ~ -enabled by low-power Intel® Atom™ processors. Get the most from advanced tablet features like high-res camera, high-def video, phone/3G capability, advanced GPS, +3G, security, etc.
  14. 14. Intel Confidential
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