Your SlideShare is downloading. ×
0
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Evolución Mobile Marketing_Alcatel-Lucent_mfc10
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Evolución Mobile Marketing_Alcatel-Lucent_mfc10

693

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
693
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Subscriber only has to optin once to receive adverts from multiple brands.
  • As soon as the subscriber opts in they are asked a series questions about themselves and their preferences to ensure they receive relevant communications
  • One Way SMS
  • One-way MMS
  • Brand sent SMS asking a question. The subscriber replies to the question and receives a second SMS from the brand depending on how they responded.
  • Brand sends SMS asking a question. The subscriber replies to the question and receives but this time receives an MMS from the brand depending on how they responded.
  • Full range of reporting includes; response rate per answers; demographics per answers; initial messages delivered; subscriber replies; follow-up messages delivered; Overall campaign cost; CPM; Cost per contact; Cost per Response; etc…
  • Transcript

    • 1.  
    • 2. Permission Based Mobile Marketing Dolores Muñoz Martínez
    • 3. <ul><li>Effective mobile media, multiplied </li></ul><ul><li>The easiest way to plan and book engaging mobile media </li></ul><ul><li>100% opted-in, 100% profiled audiences </li></ul>All Rights Reserved © Alcatel-Lucent 2010 - EXTERNAL
    • 4. We are the trusted partner of mobile operators worldwide , turning their subscribers into advertising audiences Optism Fast Facts Established Dec 2008 Launched April 2010 Experienced media team from Ogilvy, Blyk and MTV Premium member of the MMA All Rights Reserved © Alcatel-Lucent 2010 - EXTERNAL
    • 5. <ul><li>Mobile operators simply offer their customers the opportunity to opt-in to receive relevant brand communications on their mobile </li></ul>
    • 6. <ul><li>… and ask them to share there interests along the way </li></ul>Interests Demographics Location Response & Interaction
    • 7. <ul><li>Opportunity for the Consumer </li></ul>All Rights Reserved © Alcatel-Lucent 2010 - EXTERNAL <ul><li>Ability to engage with the brands they love and consume </li></ul><ul><li>Ability to access exclusive offers, content, vouchers, news & competitions </li></ul><ul><li>Ability to control own experiences by tuning preferences in real time </li></ul><ul><li>Ability to access an Operator incentive: voice, text, data, content etc </li></ul>
    • 8. <ul><li>Campaign Solutions </li></ul><ul><li>Awareness / Engagement / Insight / Purchase / Loyalty </li></ul>All Rights Reserved © Alcatel-Lucent 2010 - EXTERNAL
    • 9.
    • 10.
    • 11.
    • 12.
    • 13.
    • 14.
    • 15. <ul><li>Reporting & On-going Engagement </li></ul>All Rights Reserved © Alcatel-Lucent 2010 - EXTERNAL
    • 16. Accountability & Insights All Rights Reserved © Alcatel-Lucent 2010 - EXTERNAL <ul><li>The Results </li></ul><ul><li>Industry-leading response rates </li></ul><ul><li>Only pay for communications that are delivered </li></ul><ul><li>See how many people interacted </li></ul><ul><li>Measure responses and click-throughs </li></ul><ul><li>Understand your audiences with deep insight & analytics </li></ul>
    • 17. <ul><li>The Encore </li></ul>All Rights Reserved © Alcatel-Lucent 2010 - EXTERNAL <ul><li>Established audiences are exclusively yours </li></ul><ul><li>Re-market to precise sub-groups over and over </li></ul><ul><li>Create loyal fan groups and ‘communities’ </li></ul>
    • 18. <ul><li>Case Study </li></ul><ul><li>adidas Egypt </li></ul>All Rights Reserved © Alcatel-Lucent 2010 - EXTERNAL
    • 19. Welcome to the street where originality lives and athletes, musicians, skaters and more come together to show their style. Do you want an invitation? 1=Yes 2=No <ul><li>adidas Case Study </li></ul><ul><li>Driving footfall to new flagship store </li></ul><ul><li>Targeted to Sports and Fashion lovers </li></ul><ul><li>Sent just one day before the weekend </li></ul><ul><li>Leveraging Dialogue format </li></ul><ul><li>Completely free to reply </li></ul>
    • 20. Welcome to the street where originality lives and athletes, musicians, skaters and more come together to show their style. Do you want an invitation? 1=Yes 2=No
    • 21. Celebrate YOUR originality visit the adidas store at Citystars, phase 2, 4 th floor. Hurry up and claim one of our limited quantity adidas Originals gifts upon presenting this message to our store staff. Campaign Results 35% of recipients requested an invite to the new adidas Originals Cairo store 15-24s were on average 98% more responsive than over 30 year olds Females Were 23% more responsive than their male counterparts
    • 22. <ul><li>Campaign Results </li></ul><ul><li>“ The response was way beyond our expectations and we are very excited about the potential of this new form of advertising” </li></ul><ul><li>Bugra Hatipoglu, Marketing Manager adidas Egypt </li></ul>
    • 23. <ul><li>Connect with profiled consumers expecting communications </li></ul><ul><li>Achieve high ROI through targeting ad personalisation </li></ul><ul><li>Target by age, gender, location, interests; fashion, sport, music etc </li></ul><ul><li>Use interactive formats to gather instant feedback and opinion </li></ul><ul><li>Remarket to the same or additional segmented groups </li></ul><ul><li>Accountable media with real time metrics and analysis </li></ul><ul><li>Why Optism? </li></ul>All Rights Reserved © Alcatel-Lucent 2010 - EXTERNAL
    • 24. <ul><li>Open for business </li></ul>
    • 25. [email_address] +34 636988293 Thank you. Dolores Muñoz Martínez

    ×