Welcome to the REALTOR.com® National Blogger Conference Call<br />September 30, 2009<br />
Call Agenda<br /><ul><li>Previous Blogger Calls Recap
Special Guest: Dana Severson, Ad Age, Fast Company
Ask a REALTOR®/ Beta Testing
REO Designation and NAR Annual Conference
Q&A</li></li></ul><li>Pre-Op: Keys to Success<br />Positioning <br />Targeting<br />Frequency<br />Consistency<br />
Branding vs. Direct Response<br />Love both equally, but differently<br />Don’t become a Sofabed<br />Right time for brand...
Power of Branding<br />
The Changing Landscape of Advertising<br />Hide and Seek<br />Is print media dying?<br />iAdvertising<br />
The Good, The Bad and The Ugly<br />Rule #1<br />Avoid using borrowed interest<br />
The Good, The Bad and The Ugly<br />Rule #2<br />Don’t do this<br />
TheGood, The Bad and The Ugly<br />Rule #3<br />Narrow your message<br />
The Good, The Bad and The Ugly<br />Rule #4<br />Sell what’s important to the buyer<br />
The Good, The Bad and The Ugly<br />Rule #5<br />Don’t do this either<br />
Post-Op: Where to go from here<br />If you’re experiencing any of those symptoms, seek professional assistance immediately...
Ask a REALTOR®<br /><ul><li> Launched 8/25/09:
 New REALTORS® joining daily
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REALTOR.com(R) National Blogger Conference Call 9 30 09

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  • Add in info about REO specialists – new NAR program/need people for media outreach
  • REALTOR.com(R) National Blogger Conference Call 9 30 09

    1. 1. Welcome to the REALTOR.com® National Blogger Conference Call<br />September 30, 2009<br />
    2. 2. Call Agenda<br /><ul><li>Previous Blogger Calls Recap
    3. 3. Special Guest: Dana Severson, Ad Age, Fast Company
    4. 4. Ask a REALTOR®/ Beta Testing
    5. 5. REO Designation and NAR Annual Conference
    6. 6. Q&A</li></li></ul><li>Pre-Op: Keys to Success<br />Positioning <br />Targeting<br />Frequency<br />Consistency<br />
    7. 7. Branding vs. Direct Response<br />Love both equally, but differently<br />Don’t become a Sofabed<br />Right time for branding<br />Right time for direct response <br />Measure appropriately <br />
    8. 8. Power of Branding<br />
    9. 9. The Changing Landscape of Advertising<br />Hide and Seek<br />Is print media dying?<br />iAdvertising<br />
    10. 10. The Good, The Bad and The Ugly<br />Rule #1<br />Avoid using borrowed interest<br />
    11. 11. The Good, The Bad and The Ugly<br />Rule #2<br />Don’t do this<br />
    12. 12. TheGood, The Bad and The Ugly<br />Rule #3<br />Narrow your message<br />
    13. 13. The Good, The Bad and The Ugly<br />Rule #4<br />Sell what’s important to the buyer<br />
    14. 14. The Good, The Bad and The Ugly<br />Rule #5<br />Don’t do this either<br />
    15. 15. Post-Op: Where to go from here<br />If you’re experiencing any of those symptoms, seek professional assistance immediately.<br />Identify your position<br />Understand your target market<br />Develop your strategy <br />Be consistent and persistent <br />
    16. 16. Ask a REALTOR®<br /><ul><li> Launched 8/25/09:
    17. 17. New REALTORS® joining daily
    18. 18. Great questions daily
    19. 19. Two Ask a REALTOR® posts on REALTOR.com® Blogs daily</li></li></ul><li>Ask a REALTOR® Hot Quotes<br />“As I read more through the information, I am really excited to see what you are launching. I really appreciate that you are starting with a core group of ‘experts.’ I occasionally feel like the Zillow & Trulia police making sure we are answering questions at least truthfully with accurate information.” --Sheri Moritz, Broker/Owner, Real Living Realty Experts<br />“I’d like to be on the panel to answer consumer questions. I draw a significant amount of traffic from my Trulia site and would appreciate the chance to work with you folks.” –Hank Miller, Associate Broker, Prudential Realty<br />“Ask a REALTOR is good publicity. Got one answer published last week and have a listing appointment today.” –Tony Lazzari, REALTOR®, Ryan Hill Realty<br />“Would love to contribute with solid content! And thanks for the opp to ‘step in front’ of the camera. Hope we can form a lasting cooperative relationship.” –Sue Cartun, CEO/Designated Broker, Realty Executives Southern Arizona<br />
    20. 20. New Search Functions on REALTOR.com®<br />http://beta.realtor.com/<br />Enhancements:<br /><ul><li>Predictive “as you type” suggestions when entering a search location
    21. 21. New listing count preview on homepage based on location
    22. 22. Additional search capabilities—by neighborhood, street name and address
    23. 23. New “example search text” for first-time visitors to the site
    24. 24. Interactive facet refinements
    25. 25. Existing nearby search featured includes neighborhoods</li></li></ul><li>REO Specialists<br />http://www.realtorsfr.org/news_events.html<br />NAR’s Shorts Sales and Foreclosure Resource Certification:<br /><ul><li>Realtors® must complete a one-day education program, either in-person or online, as well as three one-hour Webinars.
    26. 26. REALTOR.com is looking for certified REO specialists for upcoming media opportunities</li></li></ul><li>Q&A<br />

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