REALTOR.com(R) National Blogger Conference Call 9 30 09

Welcome to the REALTOR.com® National Blogger Conference Call
September 30, 2009

Call Agenda

Previous Blogger Calls Recap
Special Guest: Dana Severson, Ad Age, Fast Company
Ask a REALTOR®/ Beta Testing
REO Designation and NAR Annual Conference
Q&A

Pre-Op: Keys to Success
Positioning
Targeting
Frequency
Consistency

Branding vs. Direct Response
Love both equally, but differently
Don’t become a Sofabed
Right time for branding
Right time for direct response
Measure appropriately

Power of Branding

The Changing Landscape of Advertising
Hide and Seek
Is print media dying?
iAdvertising

The Good, The Bad and The Ugly
Rule #1
Avoid using borrowed interest

Rule #2
Don’t do this

TheGood, The Bad and The Ugly
Rule #3
Narrow your message

Rule #4
Sell what’s important to the buyer

Rule #5
Don’t do this either

Post-Op: Where to go from here
If you’re experiencing any of those symptoms, seek professional assistance immediately.
Identify your position
Understand your target market
Develop your strategy
Be consistent and persistent

Ask a REALTOR®

Launched 8/25/09:
New REALTORS® joining daily
Great questions daily
Two Ask a REALTOR® posts on REALTOR.com® Blogs daily

Ask a REALTOR® Hot Quotes
“As I read more through the information, I am really excited to see what you are launching. I really appreciate that you are starting with a core group of ‘experts.’ I occasionally feel like the Zillow & Trulia police making sure we are answering questions at least truthfully with accurate information.” --Sheri Moritz, Broker/Owner, Real Living Realty Experts
“I’d like to be on the panel to answer consumer questions. I draw a significant amount of traffic from my Trulia site and would appreciate the chance to work with you folks.” –Hank Miller, Associate Broker, Prudential Realty
“Ask a REALTOR is good publicity. Got one answer published last week and have a listing appointment today.” –Tony Lazzari, REALTOR®, Ryan Hill Realty
“Would love to contribute with solid content! And thanks for the opp to ‘step in front’ of the camera. Hope we can form a lasting cooperative relationship.” –Sue Cartun, CEO/Designated Broker, Realty Executives Southern Arizona

New Search Functions on REALTOR.com®
http://beta.realtor.com/
Enhancements:

Predictive “as you type” suggestions when entering a search location
New listing count preview on homepage based on location
Additional search capabilities—by neighborhood, street name and address
New “example search text” for first-time visitors to the site
Interactive facet refinements
Existing nearby search featured includes neighborhoods

REO Specialists
http://www.realtorsfr.org/news_events.html
NAR’s Shorts Sales and Foreclosure Resource Certification:

Realtors® must complete a one-day education program, either in-person or online, as well as three one-hour Webinars.
REALTOR.com is looking for certified REO specialists for upcoming media opportunities

Q&A