Your SlideShare is downloading. ×
0
REALTOR.com(R) National Blogger Conference Call 9 30 09
REALTOR.com(R) National Blogger Conference Call 9 30 09
REALTOR.com(R) National Blogger Conference Call 9 30 09
REALTOR.com(R) National Blogger Conference Call 9 30 09
REALTOR.com(R) National Blogger Conference Call 9 30 09
REALTOR.com(R) National Blogger Conference Call 9 30 09
REALTOR.com(R) National Blogger Conference Call 9 30 09
REALTOR.com(R) National Blogger Conference Call 9 30 09
REALTOR.com(R) National Blogger Conference Call 9 30 09
REALTOR.com(R) National Blogger Conference Call 9 30 09
REALTOR.com(R) National Blogger Conference Call 9 30 09
REALTOR.com(R) National Blogger Conference Call 9 30 09
REALTOR.com(R) National Blogger Conference Call 9 30 09
REALTOR.com(R) National Blogger Conference Call 9 30 09
REALTOR.com(R) National Blogger Conference Call 9 30 09
REALTOR.com(R) National Blogger Conference Call 9 30 09
REALTOR.com(R) National Blogger Conference Call 9 30 09
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

REALTOR.com(R) National Blogger Conference Call 9 30 09

635

Published on

Webinar presentation from REALTOR.com(R) National Blogger Conference Call on 9/30/09.

Webinar presentation from REALTOR.com(R) National Blogger Conference Call on 9/30/09.

Published in: Real Estate, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
635
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Add in info about REO specialists – new NAR program/need people for media outreach
  • Transcript

    • 1. Welcome to the REALTOR.com® National Blogger Conference Call<br />September 30, 2009<br />
    • 2. Call Agenda<br /><ul><li>Previous Blogger Calls Recap
    • 3. Special Guest: Dana Severson, Ad Age, Fast Company
    • 4. Ask a REALTOR®/ Beta Testing
    • 5. REO Designation and NAR Annual Conference
    • 6. Q&A</li></li></ul><li>Pre-Op: Keys to Success<br />Positioning <br />Targeting<br />Frequency<br />Consistency<br />
    • 7. Branding vs. Direct Response<br />Love both equally, but differently<br />Don’t become a Sofabed<br />Right time for branding<br />Right time for direct response <br />Measure appropriately <br />
    • 8. Power of Branding<br />
    • 9. The Changing Landscape of Advertising<br />Hide and Seek<br />Is print media dying?<br />iAdvertising<br />
    • 10. The Good, The Bad and The Ugly<br />Rule #1<br />Avoid using borrowed interest<br />
    • 11. The Good, The Bad and The Ugly<br />Rule #2<br />Don’t do this<br />
    • 12. TheGood, The Bad and The Ugly<br />Rule #3<br />Narrow your message<br />
    • 13. The Good, The Bad and The Ugly<br />Rule #4<br />Sell what’s important to the buyer<br />
    • 14. The Good, The Bad and The Ugly<br />Rule #5<br />Don’t do this either<br />
    • 15. Post-Op: Where to go from here<br />If you’re experiencing any of those symptoms, seek professional assistance immediately.<br />Identify your position<br />Understand your target market<br />Develop your strategy <br />Be consistent and persistent <br />
    • 16. Ask a REALTOR®<br /><ul><li> Launched 8/25/09:
    • 17. New REALTORS® joining daily
    • 18. Great questions daily
    • 19. Two Ask a REALTOR® posts on REALTOR.com® Blogs daily</li></li></ul><li>Ask a REALTOR® Hot Quotes<br />“As I read more through the information, I am really excited to see what you are launching. I really appreciate that you are starting with a core group of ‘experts.’ I occasionally feel like the Zillow & Trulia police making sure we are answering questions at least truthfully with accurate information.” --Sheri Moritz, Broker/Owner, Real Living Realty Experts<br />“I’d like to be on the panel to answer consumer questions. I draw a significant amount of traffic from my Trulia site and would appreciate the chance to work with you folks.” –Hank Miller, Associate Broker, Prudential Realty<br />“Ask a REALTOR is good publicity. Got one answer published last week and have a listing appointment today.” –Tony Lazzari, REALTOR®, Ryan Hill Realty<br />“Would love to contribute with solid content! And thanks for the opp to ‘step in front’ of the camera. Hope we can form a lasting cooperative relationship.” –Sue Cartun, CEO/Designated Broker, Realty Executives Southern Arizona<br />
    • 20. New Search Functions on REALTOR.com®<br />http://beta.realtor.com/<br />Enhancements:<br /><ul><li>Predictive “as you type” suggestions when entering a search location
    • 21. New listing count preview on homepage based on location
    • 22. Additional search capabilities—by neighborhood, street name and address
    • 23. New “example search text” for first-time visitors to the site
    • 24. Interactive facet refinements
    • 25. Existing nearby search featured includes neighborhoods</li></li></ul><li>REO Specialists<br />http://www.realtorsfr.org/news_events.html<br />NAR’s Shorts Sales and Foreclosure Resource Certification:<br /><ul><li>Realtors® must complete a one-day education program, either in-person or online, as well as three one-hour Webinars.
    • 26. REALTOR.com is looking for certified REO specialists for upcoming media opportunities</li></li></ul><li>Q&A<br />

    ×