Quarterly Blogger Call 4.5.11


Published on's Quarterly Blogger Call, featuring special guest Heather Elias, REALTOR and real estate blogging expert.

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  • Moderator:Welcome and thank you for joining us today for this 30 minute exclusive webinarIn a few minutes, you are going to be hearing from’s Chief Product Officer, Scott Boecker. Before we begin, let me run you quickly through some basic information on how to have a better webinar experience. Right now, you should be seeing a welcoming (agenda?) slide on your screen and a small control panel on the right. The control panel has controls for audio – you should be able to adjust volume to a comfortable level here – in addition to the controls your individual computer offers that can be adjusted as well. If you are still having trouble hearing, select the telephone option and to receive instructions on how to dial in using your phone. This webinar is also being recorded, and in XX hours, you’ll be sent a link enabling you to watch the archived recording. At the top left of your control panel you should see two little arrows pointing right – by clicking these arrows, you can collapse the control panel so that you can just sit back and enjoy the webinar. If you want to get the panel back, just click them again and it will re-open.At the end of today’s presentation, Mr. Boecker will host a question and answer session with the remaining time. Now, without further delay, it’s my pleasure to introduce Scott Boecker, Chief Product Officer at / Move, Inc.
  • Boecker:The iPhone app provides all the power and depth of the online or traditional “browser-experience” in a convenient, portable form on the iPhone and the iPod Touch.It’s the only real estate search iPhone that has access to the largest collection of real estate properties – for sale and rental homes – on That’s over 4 million properties available for consideration instantly at your finger tips anytime, any place at your convenience.Another benefit exclusive to the app is that all of the listings you’ll be looking at via this iPhone app are the most accurate, freshest and up to date listings available because most listings are updated every 15 minutes -- rather than days as is the case with our competitors.This means users will have up to the minute information on nearby properties such as price changes, new photos, property descriptions and more, giving them more negotiating power and knowledge to make better decisions as they’re touring a home. And of course, we’ve integrated a variety of convenient ways into the app to connect instantly with a Realtor or to make inquiriesAlso important to point out is that it’s free and we have no plans at this time to offer a more advanced paid version. This is a real, purpose-built iPhone app that uses all the iPhone functionalities that we’ve come to love and combines them with the search power of including:Locate nearby Homes For Sale and Open Houses on the goRate and save personal notes on each property within the appSync with your account to access saved searches and listingsSave a new search or favorite listing for easy access or updates laterShare properties with family, friends, & Realtors via email, Facebook,TwitterSo, in other words…or in real life…we now have the ability to locate nearby homes or open houses, drive or walk to themusing using the iPhone’s GPS navigational feature, take a picture using the iPhone’s photo feature, take notes and savepersonal ratings for each property so you can remember everything, and then send a link, the notes and the photo to family, friends and your Realtor via email, Twitter and/or Facebook.
  • Here’s a screenshot of the blog. I’ve been writing here since 2007, when I realized that the static website that had been driving my business for the prior years wasn’t providing everything that my potential clients were looking for. When I first got started, I would hit the “publish” button and then wait to see what happened. I’m very much a numbers/results oriented person, so I’d check my wordpress stats and my google analytics, and see how many people found it, and where they were coming from. My readership grew slowly, and I had a lot of traffic from long tail keyword searches.
  • Hub and spoke
  • Boecker:Before we open it up for a few questions, I like to quickly review a few of the key features we’d like you to examine further as you consider whether or not you’ll be writing a review and sharing the introduction of this newest feature-rich, real estate search mobile applicationMobile access to the largest online collection of for sale properties in U.S.Freshest and most accurate property information available todayImmediate on-the-go access to explore, find and tour the ideal homeMy Notes & Rating FeatureShare properties and notes instantly via email, Facebook & TwitterSeamless integration of market-leading property search with most popular mobile platformMultiple ways to quickly and easily connect with an agent to get more details, set up a tour or ask questionsI want to thank you all for joining us today and let you know we appreciate the time you’ve invested with us during this event.Moderator:
  • Quarterly Blogger Call 4.5.11

    1. 1. Blogger Conference Call Tue, April 5, 2011<br />Start Time11:00 am PST<br />
    2. 2. Introduction<br />Heather Elias<br />Nationally-recognized blogger, author of “LoCoMusings” blog in Loudoun County, VA<br />Recipient of multiple awards including:<br />Women Real Estate Top 12 Bloggers from Sellsius 2008<br />REALTOR® Technology Spot Light Award Finalist 2009<br />Virginia Real Estate Blog Brawl 2 Winner for LoCoMusings<br />Popular speaker at conferences, media for,, etc.<br />Realtor and proud mom of four children<br />
    3. 3. This is my baby.<br />
    4. 4. Hyperlocal…not just a buzzword<br /><ul><li>Establish me as the expert on all things LoCo
    5. 5. 80% local info, 20% real estate info</li></ul>Who: is your target audience?<br />What: are you passionate/knowledgeable about?<br />When: do you have time to post?<br />Where:is your target market?<br />Why:are you writing each post?<br />How:will you promote your writing?<br />
    6. 6. What do I write about?<br />
    7. 7. You have to promote your posts!<br />
    8. 8. First: Facebook<br /><ul><li>Use a ‘teaser’ lead in, then post the link on your business page
    9. 9. I like the Networked Blogs App for sharing too, but don’t automate!</li></li></ul><li>Next: Twitter<br />Write a lead in that makes them want to click the link and find out more!<br />
    10. 10. Don’t forget…<br />Add your RSS feed to your LinkedIn account<br />Engage with the people who comment<br />Email a link to your post to selected clients<br />Share with local news channels<br />Be picky with your posting and promotion timing<br />
    11. 11. Analyze!!<br />Google Analytics<br />Facebook Insights<br /><br />
    12. 12. Merge Online and Offline<br />Postcard mailer with targeted URL landing page<br />Newspaper ads to direct to your blog<br />Web addresses in email signature, on business cards<br />Website address in your voicemail message<br />
    13. 13. Questions? <br />Find me here:<br /><br /><br /><br />Twitter: @LoCoHeather<br />Email:<br />
    14. 14. Resources<br />Referenced Sites and Links to More Information<br />Find Heather here:<br /><br /><br /><br />Twitter: @LoCoHeather<br />Email:<br />Contact:<br />Audie Chamberlain,<br /><br />Jill Kipnis,<br /><br />