National Blogger Conference Call<br />Hosted by Realtor.com<br />
Agenda<br />Welcome<br />Introduction<br />Social Media Semantics: 10 Tips for Creating More Meaningful Engagement present...
Welcome<br />Welcome and thank you for joining our webinar<br />Check your audio and computer<br />Ask questions on twitte...
Introduction<br />Today’s Presenter: Nicole Nicolay aka “@nik_nik”<br />Industry consultant and innovator, named one of th...
Social Media Semantics<br />
Social Media Semantics<br />What is Social Media Semantics?<br /><ul><li>The way we interact to build relationships
How we bring meaning to the tools we use
Know yourself, Know your audience
Focusing your efforts
Increasing relevancy
Relying on your strengths</li></li></ul><li>Social Media Semantics<br />
Social Media Semantics<br />My Facebook Marketing Plan<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
Social Media Semantics<br />
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Realtor.com Q2 National Blogger Call

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  • Boecker:Thank you and it’s my pleasure to be here today to preview the first product that will be launched in 2010 by Realtor.com and Move, Inc., - the Realtor.com Real Estate Search iPhone app.Each of you were individually selected and invited to attend this special -- and brief -- webinar today because we consider you to be one of the country’s most influential journalists, bloggers or reviewers. We know your opinions are very important to your readers…and more importantly to us at Realtor.com. I wanted you to be one of the first to take a look at the app and ask me any questions about it and its features. At the end of today’s event, I hope you’ll consider sharing your opinions with your readers. Oh, and by the way, we will be launching the app tomorrow with a national multi-media campaign.I thought we’d start today with a guided tour of the app as if you were out in your own community looking for a home or an open house. Before we embark on our adventure, I want to point out a few important features about this newest application.Go to Slide 4
  • Boecker:The Realtor.com iPhone app provides all the power and depth of the online or traditional Realtor.com “browser-experience” in a convenient, portable form on the iPhone and the iPod Touch.It’s the only real estate search iPhone that has access to the largest collection of real estate properties – for sale and rental homes – on Realtor.com. That’s over 4 million properties available for consideration instantly at your finger tips anytime, any place at your convenience.Another benefit exclusive to the Realtor.com app is that all of the listings you’ll be looking at via this iPhone app are the most accurate, freshest and up to date listings available because most Realtor.com listings are updated every 15 minutes -- rather than days as is the case with our competitors.This means users will have up to the minute information on nearby properties such as price changes, new photos, property descriptions and more, giving them more negotiating power and knowledge to make better decisions as they’re touring a home. And of course, we’ve integrated a variety of convenient ways into the app to connect instantly with a Realtor or to make inquiriesAlso important to point out is that it’s free and we have no plans at this time to offer a more advanced paid version. This is a real, purpose-built iPhone app that uses all the iPhone functionalities that we’ve come to love and combines them with the search power of Realtor.com including:Locate nearby Homes For Sale and Open Houses on the goRate and save personal notes on each property within the appSync with your Realtor.com account to access saved searches and listingsSave a new search or favorite listing for easy access or updates laterShare properties with family, friends, &amp; Realtors via email, Facebook,TwitterSo, in other words…or in real life…we now have the ability to locate nearby homes or open houses, drive or walk to themusing using the iPhone’s GPS navigational feature, take a picture using the iPhone’s photo feature, take notes and savepersonal ratings for each property so you can remember everything, and then send a link, the notes and the photo to family, friends and your Realtor via email, Twitter and/or Facebook.
  • Boecker:The Realtor.com iPhone app provides all the power and depth of the online or traditional Realtor.com “browser-experience” in a convenient, portable form on the iPhone and the iPod Touch.It’s the only real estate search iPhone that has access to the largest collection of real estate properties – for sale and rental homes – on Realtor.com. That’s over 4 million properties available for consideration instantly at your finger tips anytime, any place at your convenience.Another benefit exclusive to the Realtor.com app is that all of the listings you’ll be looking at via this iPhone app are the most accurate, freshest and up to date listings available because most Realtor.com listings are updated every 15 minutes -- rather than days as is the case with our competitors.This means users will have up to the minute information on nearby properties such as price changes, new photos, property descriptions and more, giving them more negotiating power and knowledge to make better decisions as they’re touring a home. And of course, we’ve integrated a variety of convenient ways into the app to connect instantly with a Realtor or to make inquiriesAlso important to point out is that it’s free and we have no plans at this time to offer a more advanced paid version. This is a real, purpose-built iPhone app that uses all the iPhone functionalities that we’ve come to love and combines them with the search power of Realtor.com including:Locate nearby Homes For Sale and Open Houses on the goRate and save personal notes on each property within the appSync with your Realtor.com account to access saved searches and listingsSave a new search or favorite listing for easy access or updates laterShare properties with family, friends, &amp; Realtors via email, Facebook,TwitterSo, in other words…or in real life…we now have the ability to locate nearby homes or open houses, drive or walk to themusing using the iPhone’s GPS navigational feature, take a picture using the iPhone’s photo feature, take notes and savepersonal ratings for each property so you can remember everything, and then send a link, the notes and the photo to family, friends and your Realtor via email, Twitter and/or Facebook.
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:Please launch the iphone app if you have it with you and then you can follow alongYou should see the homepage loading
  • Boecker:Please launch the iphone app if you have it with you and then you can follow alongYou should see the homepage loading
  • Boecker:Please launch the iphone app if you have it with you and then you can follow alongYou should see the homepage loading
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:The world has gone mobile, and now so has Realtor.com. We waited to launch this app until it could be delivered to consumer as a real, in-depth, feature-rich experience, not an unfinished or limited product. And now the Realtor.com iPhone app is ready to be a true mobile application. For example:Find a neighborhood you like? Look up all the homes with a single touch, whether you are driving through it or standing in front of a “For Sale” signFind detailed information on nearby homes for sale while you are driving through a specific town or neighborhoodWant to know what price people are asking for homes in a given area? Use the Realtor.com Real Estate Search application to find out.Instantly find open houses to attend and map your route, without the use of a PC or printed copies while you’re in your car or having a coffee break at a local StarbucksMoving to a new city or area? Curious about a particular market? Detailed listing information is at your fingertips and brought to you by the #1 real estate site in the US – with more information, and more accuracy, than any other real estate search site or application
  • Boecker:Before we open it up for a few questions, I like to quickly review a few of the key features we’d like you to examine further as you consider whether or not you’ll be writing a review and sharing the introduction of this newest feature-rich, real estate search mobile applicationMobile access to the largest online collection of for sale properties in U.S.Freshest and most accurate property information available todayImmediate on-the-go access to explore, find and tour the ideal homeMy Notes &amp; Rating FeatureShare properties and notes instantly via email, Facebook &amp; TwitterSeamless integration of market-leading property search with most popular mobile platformMultiple ways to quickly and easily connect with an agent to get more details, set up a tour or ask questionsI want to thank you all for joining us today and let you know we appreciate the time you’ve invested with us during this event.Moderator:
  • Moderator:Welcome and thank you for joining us today for this 30 minute exclusive webinarIn a few minutes, you are going to be hearing from Realtor.com’s Chief Product Officer, Scott Boecker. Before we begin, let me run you quickly through some basic information on how to have a better webinar experience. Right now, you should be seeing a welcoming (agenda?) slide on your screen and a small control panel on the right. The control panel has controls for audio – you should be able to adjust volume to a comfortable level here – in addition to the controls your individual computer offers that can be adjusted as well. If you are still having trouble hearing, select the telephone option and to receive instructions on how to dial in using your phone. This webinar is also being recorded, and in XX hours, you’ll be sent a link enabling you to watch the archived recording. At the top left of your control panel you should see two little arrows pointing right – by clicking these arrows, you can collapse the control panel so that you can just sit back and enjoy the webinar. If you want to get the panel back, just click them again and it will re-open.At the end of today’s presentation, Mr. Boecker will host a question and answer session with the remaining time. Now, without further delay, it’s my pleasure to introduce Scott Boecker, Chief Product Officer at Realtor.com / Move, Inc.
  • Transcript of "Realtor.com Q2 National Blogger Call"

    1. 1. National Blogger Conference Call<br />Hosted by Realtor.com<br />
    2. 2. Agenda<br />Welcome<br />Introduction<br />Social Media Semantics: 10 Tips for Creating More Meaningful Engagement presented by Nicole Nicolay, MyTechOpinion.com<br />Tour of the new and improved Realtor.com<br />Contact and Resource Info<br />Questions & Answers<br />Audie ChamberlainCommunity Manager, Social Media <br />
    3. 3. Welcome<br />Welcome and thank you for joining our webinar<br />Check your audio and computer<br />Ask questions on twitter with the hashtag #realtor<br />Chat on GoToWebinar is shaky, so please use twitter<br />We will post links, resources and slides over next few days<br />
    4. 4. Introduction<br />Today’s Presenter: Nicole Nicolay aka “@nik_nik”<br />Industry consultant and innovator, named one of the 25 Most Influential Bloggers in Real Estate by Inman News<br />Founded “MyTechOpinion.com”, a comprehensive technology base for the real estate industry<br />Author of “Twitter for Real Estate Twits” and originator of “Tweet Plan”<br />National speaker at Inman Connect, REBarCamps<br />
    5. 5. Social Media Semantics<br />
    6. 6. Social Media Semantics<br />What is Social Media Semantics?<br /><ul><li>The way we interact to build relationships
    7. 7. How we bring meaning to the tools we use
    8. 8. Know yourself, Know your audience
    9. 9. Focusing your efforts
    10. 10. Increasing relevancy
    11. 11. Relying on your strengths</li></li></ul><li>Social Media Semantics<br />
    12. 12. Social Media Semantics<br />My Facebook Marketing Plan<br />
    13. 13. Social Media Semantics<br />
    14. 14. Social Media Semantics<br />
    15. 15. Social Media Semantics<br />
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    17. 17. Social Media Semantics<br />
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    25. 25. Social Media Semantics<br />
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    27. 27. Social Media Semantics<br />
    28. 28. Social Media Semantics<br />
    29. 29. Social Media Semantics<br />
    30. 30. Social Media Semantics<br />
    31. 31. Social Media Semantics<br />
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    33. 33. Social Media Semantics<br />
    34. 34. Social Media Semantics<br />
    35. 35. Social Media Semantics<br />
    36. 36. Social Media Semantics<br />
    37. 37. Social Media Semantics<br />
    38. 38. Social Media Semantics<br />
    39. 39. Social Media Semantics<br />
    40. 40. Social Media Semantics<br />
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    42. 42. Social Media Semantics<br />
    43. 43. Social Media Semantics<br />
    44. 44. Social Media Semantics<br />
    45. 45. Beta.Realtor.com Tour<br />
    46. 46. Resources<br />Referenced Sites and Links to More Information<br />Referenced Sites:<br /><ul><li>www.hootsuite.com
    47. 47. www.findtweetups.com
    48. 48. www.twtvite.com
    49. 49. www.tweetvite.com
    50. 50. www.twitter.com/tweetdeck
    51. 51. www.google.com/alerts
    52. 52. www.batchbook.com</li></ul>Real Estate News Sites:<br /><ul><li>Inman.com
    53. 53. RealtyTimes.com
    54. 54. money.cnn.com/real estate
    55. 55. RISmedia.com</li></ul>About Nicole:<br /><ul><li>MyTechOpinion.com
    56. 56. www.nicolenicolay.com
    57. 57. http://twitter.com/nik_nik
    58. 58. www.agentevolution.com</li></ul>Contact :<br />Audie Chamberlain, Realtor.com<br />Audie.chamberlain@move.com<br />805.557.3149<br />
    59. 59. Thank you!<br />

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