REALTOR.com® National Blogger Conference Call 6 25 09

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REALTOR.com® National Blogger Conference Call 6 25 09 - Presentation Transcript

  1. REALTOR.com® National Blogger Conference Call
    June 25, 2009
  2. Call Agenda
    • Welcome
    • Personal Branding
    • REALTOR® Blogger Expert: Ines Hegedus-Garcia
    • RE.net Preliminary Survey Results
    • Facebook and Twitter Case Studies
    • Q&A
    2
  3. Personal Branding
    Personal branding is the process whereby people and their careers are
    marked as brands. The creation of an asset that pertains to a particular
    person or individual; this includes but is not limited to the appearance and
    knowledge contained within, leading to an indelible impression that is
    uniquely distinguishable.
    Personal branding often involves the application of one's name to various
    products. For example, celebrity real-estate mogul Donald Trump uses his
    last name extensively on his buildings and on the products he endorses
    (e.g.,Trump Hotels).
    -Wikipedia
    3
  4. Building Your Personal Brand
    Identity – who you are
    Contacts - who you know
    Activities – what you do
    4
  5. Social Media Architecture
    5
    Digital Word of Mouth
    Creating a social media architecture allows personal brands to gain a holistic view of their online buzz
    5
  6. Ines Hegedus-Garcia
    Miamism.com blogger:
    6
  7. Ines Hegedus-Garcia
    Interruption Marketing vs. Permission Based Marketing
    7
  8. Ines Hegedus-Garcia
    What value do you add?
    8
  9. Ines Hegedus-Garcia
    Brand – Read – Engage – Participate - Be Genuine
    9
  10. Social Media Architecture - example
    10
    Digital Word of Mouth
    Creating a social media architecture has allowed Ines to cultivate her online buzz
    10
  11. Ines Hegedus-Garcia
    Share your Social Influence
    11
  12. Ines Hegedus-Garcia
    Off-line efforts ?On-line efforts
    12
  13. Ines Hegedus-Garcia
    Promote – Brand – F2F
    13
  14. Ines Hegedus-Garcia
    Mojitos - social object
    14
  15. Ines Hegedus-Garcia
    Rules of engagement – don’t just dive in
    15
  16. Preliminary RE.net Survey Results
    • 49% of Real Estate (RE) professionals spend more than 8 hours a week using online tools to market their business
    • 20% of RE pros say Facebook is their most important online tool
    • 6-12 months: Amount of time that 41% of respondents have been on Facebook
    • 6 months or less: Amount of time that 61% of respondents have been on Twitter
    • 20% of RE pros are generating leads on Facebook
    • 54% of RE pros generate at least 25% of all leads online
    • 49% of RE pros say that at least 25% of their online leads are first-time home buyers
    16
  17. Facebook/Twitter Case Studies
    Josh Pomerleau from Keller Williams Realty:
    Closed 4 transactions and working with 2
    buyers he met on Facebook in last 12
    months
    Matt Fetick from Keller Williams Realty:
    Reports 9 pending sales directly
    connected to Facebook lead generation
    “Just Sold” Facebook transactions:
    REALTORS posting sold home data of
    undervalued properties generate business
    after getting contacted by colleagues
    looking for similar deals
    Twitterer DJ Waldow:
    400 people in one week clicked on a Twitter
    link tohis home for sale in Durham, NC
    Dell generates $3 million in sales from Twitter:
    Coupons, clearance events and new arrival
    Tweetsdirectly linked to $2 million in revenue
    Kogi Korean BBQ Trucks‘ Twitter only model:
    The Kogi taco truck went from serving 10 people
    to 800 per stop via 22,000 Twitter followers
    within months
    17
  18. Q&A
    18
  19. Conclusion
    • Now is the time to establish your personal brand online
    • Transfer your “face-to-face” social networking skills online
    • Successful Realtors are leveraging social media to grow their business
    • RE.net survey preliminary results indicated even early adopters of online social networking have been on for only 2-3 years
    • Young clientele are going online to look for Realtors and to do their home search
    19
  20. Contact Info
    Audie Chamberlain
    REALTOR.com® | Move.com
    805.557.3149 office
    http://www.realtor.com/blogs
    http://trends.move.com
    20
  21. Resources
    http://garyvaynerchuk.com/
    http://www.yelp.com/
    http://danschawbel.com/
    http://www.thesocialmediahandyman.com/
    http://www.mytechopinion.com/twitter-for-realestate-twits
    http://twitter.com/CoachDeb
    http://www.miamism.com
    http://blogsignup.realtor.com/
    http://www.realtor.com/blogs
    http://trends.move.com
    21
  22. Thank you!
    22
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