REALTOR.com® National Blogger Conference Call 6 25 09

REALTOR.com® National Blogger Conference Call
June 25, 2009

Call Agenda
Welcome
Personal Branding
REALTOR® Blogger Expert: Ines Hegedus-Garcia
RE.net Preliminary Survey Results
Facebook and Twitter Case Studies
Q&A
2

Personal Branding
Personal branding is the process whereby people and their careers are
marked as brands. The creation of an asset that pertains to a particular
person or individual; this includes but is not limited to the appearance and
knowledge contained within, leading to an indelible impression that is
uniquely distinguishable.
Personal branding often involves the application of one's name to various
products. For example, celebrity real-estate mogul Donald Trump uses his
last name extensively on his buildings and on the products he endorses
(e.g.,Trump Hotels).
-Wikipedia
3

Building Your Personal Brand
Identity – who you are
Contacts - who you know
Activities – what you do
4

Social Media Architecture
5
Digital Word of Mouth
Creating a social media architecture allows personal brands to gain a holistic view of their online buzz
5

Ines Hegedus-Garcia
Miamism.com blogger:
6

Ines Hegedus-Garcia
Interruption Marketing vs. Permission Based Marketing
7

Ines Hegedus-Garcia
What value do you add?
8

Ines Hegedus-Garcia
Brand – Read – Engage – Participate - Be Genuine
9

Social Media Architecture - example
10
Digital Word of Mouth
Creating a social media architecture has allowed Ines to cultivate her online buzz
10

Ines Hegedus-Garcia
Share your Social Influence
11

Ines Hegedus-Garcia
Off-line efforts ?On-line efforts
12

Ines Hegedus-Garcia
Promote – Brand – F2F
13

Ines Hegedus-Garcia
Mojitos - social object
14

Ines Hegedus-Garcia
Rules of engagement – don’t just dive in
15

Preliminary RE.net Survey Results
49% of Real Estate (RE) professionals spend more than 8 hours a week using online tools to market their business
20% of RE pros say Facebook is their most important online tool
6-12 months: Amount of time that 41% of respondents have been on Facebook
6 months or less: Amount of time that 61% of respondents have been on Twitter
20% of RE pros are generating leads on Facebook
54% of RE pros generate at least 25% of all leads online
49% of RE pros say that at least 25% of their online leads are first-time home buyers
16

Facebook/Twitter Case Studies
Josh Pomerleau from Keller Williams Realty:
Closed 4 transactions and working with 2
buyers he met on Facebook in last 12
months
Matt Fetick from Keller Williams Realty:
Reports 9 pending sales directly
connected to Facebook lead generation
“Just Sold” Facebook transactions:
REALTORS posting sold home data of
undervalued properties generate business
after getting contacted by colleagues
looking for similar deals
Twitterer DJ Waldow:
400 people in one week clicked on a Twitter
link tohis home for sale in Durham, NC
Dell generates $3 million in sales from Twitter:
Coupons, clearance events and new arrival
Tweetsdirectly linked to $2 million in revenue
Kogi Korean BBQ Trucks‘ Twitter only model:
The Kogi taco truck went from serving 10 people
to 800 per stop via 22,000 Twitter followers
within months
17

Q&A
18

Conclusion
Now is the time to establish your personal brand online
Transfer your “face-to-face” social networking skills online
Successful Realtors are leveraging social media to grow their business
RE.net survey preliminary results indicated even early adopters of online social networking have been on for only 2-3 years
Young clientele are going online to look for Realtors and to do their home search
19

Contact Info
Audie Chamberlain
REALTOR.com® | Move.com
805.557.3149 office
http://www.realtor.com/blogs
http://trends.move.com
20

Resources
http://garyvaynerchuk.com/
http://www.yelp.com/
http://danschawbel.com/
http://www.thesocialmediahandyman.com/
http://www.mytechopinion.com/twitter-for-realestate-twits
http://twitter.com/CoachDeb
http://www.miamism.com
http://blogsignup.realtor.com/
http://www.realtor.com/blogs
http://trends.move.com
21

Thank you!
22

REALTOR.com® National Blogger Conference Call 6 25 09

by Audie Chamberlain

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