REALTOR.com® National Blogger Conference CallJune 25, 2009

Call AgendaWelcomePersonal BrandingREALTOR® Blogger Expert: Ines Hegedus-GarciaRE.net Preliminary Survey ResultsFacebook and Twitter Case StudiesQ&A2

Welcome

Personal Branding

REALTOR® Blogger Expert: Ines Hegedus-Garcia

RE.net Preliminary Survey Results

Facebook and Twitter Case Studies

Q&A

Personal BrandingPersonal branding is the process whereby people and their careers aremarked as brands. The creation of an asset that pertains to a particularperson or individual; this includes but is not limited to the appearance andknowledge contained within, leading to an indelible impression that isuniquely distinguishable. Personal branding often involves the application of one's name to variousproducts. For example, celebrity real-estate mogul Donald Trump uses hislast name extensively on his buildings and on the products he endorses(e.g.,Trump Hotels). -Wikipedia3

Building Your Personal BrandIdentity – who you areContacts - who you know Activities – what you do 4

Social Media Architecture5Digital Word of MouthCreating a social media architecture allows personal brands to gain a holistic view of their online buzz5

Ines Hegedus-GarciaMiamism.com blogger:6

Ines Hegedus-GarciaInterruption Marketing vs. Permission Based Marketing7

Ines Hegedus-GarciaWhat value do you add?8

Ines Hegedus-GarciaBrand – Read – Engage – Participate - Be Genuine9

Social Media Architecture - example10Digital Word of MouthCreating a social media architecture has allowed Ines to cultivate her online buzz10

Ines Hegedus-GarciaShare your Social Influence11

Ines Hegedus-GarciaOff-line efforts ?On-line efforts12

Ines Hegedus-GarciaPromote – Brand – F2F13

Ines Hegedus-GarciaMojitos - social object14

Ines Hegedus-GarciaRules of engagement – don’t just dive in15

Preliminary RE.net Survey Results49% of Real Estate (RE) professionals spend more than 8 hours a week using online tools to market their business20% of RE pros say Facebook is their most important online tool6-12 months: Amount of time that 41% of respondents have been on Facebook6 months or less: Amount of time that 61% of respondents have been on Twitter20% of RE pros are generating leads on Facebook54% of RE pros generate at least 25% of all leads online49% of RE pros say that at least 25% of their online leads are first-time home buyers16

49% of Real Estate (RE) professionals spend more than 8 hours a week using online tools to market their business

20% of RE pros say Facebook is their most important online tool

6-12 months: Amount of time that 41% of respondents have been on Facebook

6 months or less: Amount of time that 61% of respondents have been on Twitter

20% of RE pros are generating leads on Facebook

54% of RE pros generate at least 25% of all leads online

49% of RE pros say that at least 25% of their online leads are first-time home buyers

Facebook/Twitter Case StudiesJosh Pomerleau from Keller Williams Realty:Closed 4 transactions and working with 2buyers he met on Facebook in last 12monthsMatt Fetick from Keller Williams Realty:Reports 9 pending sales directlyconnected to Facebook lead generation“Just Sold” Facebook transactions:REALTORS posting sold home data ofundervalued properties generate businessafter getting contacted by colleagueslooking for similar deals Twitterer DJ Waldow:400 people in one week clicked on a Twitter link tohis home for sale in Durham, NCDell generates $3 million in sales from Twitter:Coupons, clearance events and new arrivalTweetsdirectly linked to $2 million in revenueKogi Korean BBQ Trucks‘ Twitter only model:The Kogi taco truck went from serving 10 peopleto 800 per stop via 22,000 Twitter followerswithin months17

Q&A18

ConclusionNow is the time to establish your personal brand onlineTransfer your “face-to-face” social networking skills onlineSuccessful Realtors are leveraging social media to grow their businessRE.net survey preliminary results indicated even early adopters of online social networking have been on for only 2-3 yearsYoung clientele are going online to look for Realtors and to do their home search19

Now is the time to establish your personal brand online

Transfer your “face-to-face” social networking skills online

Successful Realtors are leveraging social media to grow their business

RE.net survey preliminary results indicated even early adopters of online social networking have been on for only 2-3 years

Young clientele are going online to look for Realtors and to do their home search

Contact InfoAudie ChamberlainREALTOR.com® | Move.com 805.557.3149 officehttp://www.realtor.com/blogshttp://trends.move.com20

Resourceshttp://garyvaynerchuk.com/http://www.yelp.com/http://danschawbel.com/http://www.thesocialmediahandyman.com/http://www.mytechopinion.com/twitter-for-realestate-twitshttp://twitter.com/CoachDebhttp://www.miamism.comhttp://blogsignup.realtor.com/http://www.realtor.com/blogshttp://trends.move.com21

Thank you!22