REALTOR.com® National Blogger Conference Call 6 25 09

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Presentation used during the 3rd REALTOR.com National Blogger Conference Call. Focused on personal branding, with special guest Ines Hegedus-Garcia, Facebook and Twitter case studies.

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REALTOR.com® National Blogger Conference Call 6 25 09

  1. 1. REALTOR.com® National Blogger Conference Call<br />June 25, 2009<br />
  2. 2. Call Agenda<br /><ul><li>Welcome
  3. 3. Personal Branding
  4. 4. REALTOR® Blogger Expert: Ines Hegedus-Garcia
  5. 5. RE.net Preliminary Survey Results
  6. 6. Facebook and Twitter Case Studies
  7. 7. Q&A</li></ul>2<br />
  8. 8. Personal Branding<br />Personal branding is the process whereby people and their careers are<br />marked as brands. The creation of an asset that pertains to a particular<br />person or individual; this includes but is not limited to the appearance and<br />knowledge contained within, leading to an indelible impression that is<br />uniquely distinguishable. <br />Personal branding often involves the application of one&apos;s name to various<br />products. For example, celebrity real-estate mogul Donald Trump uses his<br />last name extensively on his buildings and on the products he endorses<br />(e.g.,Trump Hotels). <br /> -Wikipedia<br />3<br />
  9. 9. Building Your Personal Brand<br />Identity – who you are<br />Contacts - who you know <br />Activities – what you do <br />4<br />
  10. 10. Social Media Architecture<br />5<br />Digital Word of Mouth<br />Creating a social media architecture allows personal brands to gain a holistic view of their online buzz<br />5<br />
  11. 11. Ines Hegedus-Garcia<br />Miamism.com blogger:<br />6<br />
  12. 12. Ines Hegedus-Garcia<br />Interruption Marketing vs. Permission Based Marketing<br />7<br />
  13. 13. Ines Hegedus-Garcia<br />What value do you add?<br />8<br />
  14. 14. Ines Hegedus-Garcia<br />Brand – Read – Engage – Participate - Be Genuine<br />9<br />
  15. 15. Social Media Architecture - example<br />10<br />Digital Word of Mouth<br />Creating a social media architecture has allowed Ines to cultivate her online buzz<br />10<br />
  16. 16. Ines Hegedus-Garcia<br />Share your Social Influence<br />11<br />
  17. 17. Ines Hegedus-Garcia<br />Off-line efforts ?On-line efforts<br />12<br />
  18. 18. Ines Hegedus-Garcia<br />Promote – Brand – F2F<br />13<br />
  19. 19. Ines Hegedus-Garcia<br />Mojitos - social object<br />14<br />
  20. 20. Ines Hegedus-Garcia<br />Rules of engagement – don’t just dive in<br />15<br />
  21. 21. Preliminary RE.net Survey Results<br /><ul><li>49% of Real Estate (RE) professionals spend more than 8 hours a week using online tools to market their business
  22. 22. 20% of RE pros say Facebook is their most important online tool
  23. 23. 6-12 months: Amount of time that 41% of respondents have been on Facebook
  24. 24. 6 months or less: Amount of time that 61% of respondents have been on Twitter
  25. 25. 20% of RE pros are generating leads on Facebook
  26. 26. 54% of RE pros generate at least 25% of all leads online
  27. 27. 49% of RE pros say that at least 25% of their online leads are first-time home buyers</li></ul>16<br />
  28. 28. Facebook/Twitter Case Studies<br />Josh Pomerleau from Keller Williams Realty:<br />Closed 4 transactions and working with 2<br />buyers he met on Facebook in last 12<br />months<br />Matt Fetick from Keller Williams Realty:<br />Reports 9 pending sales directly<br />connected to Facebook lead generation<br />“Just Sold” Facebook transactions:<br />REALTORS posting sold home data of<br />undervalued properties generate business<br />after getting contacted by colleagues<br />looking for similar deals <br />Twitterer DJ Waldow:<br />400 people in one week clicked on a Twitter <br />link tohis home for sale in Durham, NC<br />Dell generates $3 million in sales from Twitter:<br />Coupons, clearance events and new arrival<br />Tweetsdirectly linked to $2 million in revenue<br />Kogi Korean BBQ Trucks‘ Twitter only model:<br />The Kogi taco truck went from serving 10 people<br />to 800 per stop via 22,000 Twitter followers<br />within months<br />17<br />
  29. 29. Q&A<br />18<br />
  30. 30. Conclusion<br /><ul><li>Now is the time to establish your personal brand online
  31. 31. Transfer your “face-to-face” social networking skills online
  32. 32. Successful Realtors are leveraging social media to grow their business
  33. 33. RE.net survey preliminary results indicated even early adopters of online social networking have been on for only 2-3 years
  34. 34. Young clientele are going online to look for Realtors and to do their home search</li></ul>19<br />
  35. 35. Contact Info<br />Audie Chamberlain<br />REALTOR.com® | Move.com <br />805.557.3149 office<br />http://www.realtor.com/blogs<br />http://trends.move.com<br />20<br />
  36. 36. Resources<br />http://garyvaynerchuk.com/<br />http://www.yelp.com/<br />http://danschawbel.com/<br />http://www.thesocialmediahandyman.com/<br />http://www.mytechopinion.com/twitter-for-realestate-twits<br />http://twitter.com/CoachDeb<br />http://www.miamism.com<br />http://blogsignup.realtor.com/<br />http://www.realtor.com/blogs<br />http://trends.move.com<br />21<br />
  37. 37. Thank you!<br />22<br />

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