REALTOR.com® Presents:
The ROI of Blogging
Audie Chamberlain
March 20, 2009

What is the ROI of Blogging?
The ROI (Return on Investment) of Blogging is…
time spent blogging
measured returns
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Where do you begin?
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Are you getting traffic?
• Facebook and Twitter are great word of mouth tools for
personal branding and referrals, but not great for traffic
• Active Rain and Trulia Voices are good for networking with
REALTORS, but they are filled with your competitors
• Focus on building a powerful LOCAL NETWORK around your
personal Web site with an integrated blog
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Are you setting measurable goals?
Jonathan Osman of Keller Williams
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Do you have measurable returns in place?
75 Transactions in 2009
$15,000,000 in Sales
$412,500 GCI
90% blog pipeline
10% from client referrals
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What does success mean to you?
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Content is King!
Turn your passion into your niche
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So what site should I target?
Where do your prospects socialize online?
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It’s all about your target audience
How do I find my prospects?!
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Who is your next client?
First time home buyer is 30 years old
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How can I become a member?
Join the conversation
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Building Your Personal Brand
Identity – who you are
1.
2. Contacts - who you know
Activities – what you do
3.
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Time to measure your ROI
Are you tracking where your clients found you?
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summary
• ROI of blogging = time spent blogging ÷ measured returns
• 4 simple steps to use this strategy: set goal, find targets,
engage and measure
• Personal brands on open networks will be the new norm, so
consider how you will apply you offline social networking and
education skills to these new mediums
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What are some good resources and tools?
http://google.com/trends
http://tweetdeck.com
http://alltop.com
http://dataquick.com
http://www.meetup.com/cities/us/
http://copyblogger.com
http://mashable.com
http://www.newsweek.com/id/178344/page/1
(Newsweek article re: Facebook)
http://blogsignup.realtor.com/
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Thank you!
Audie Chamberlain
REALTOR.com®
audie.chamberlain@realtor.com
blog: talk.realtor.com
twitter: @REALTORdotcom
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