Realtor Com Presents   The Roi Of Blogging 3 20 09
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Realtor Com Presents The Roi Of Blogging 3 20 09

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Learn how to listen, target, engage and measure your success as a REALTOR® Blogger. Live demo and case study of turning blogs into transactions will be presented.

Learn how to listen, target, engage and measure your success as a REALTOR® Blogger. Live demo and case study of turning blogs into transactions will be presented.

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  • 1. REALTOR.com® Presents: The ROI of Blogging Audie Chamberlain March 20, 2009
  • 2. What is the ROI of Blogging? The ROI (Return on Investment) of Blogging is… time spent blogging measured returns 2
  • 3. Where do you begin? 3
  • 4. Are you getting traffic? • Facebook and Twitter are great word of mouth tools for personal branding and referrals, but not great for traffic • Active Rain and Trulia Voices are good for networking with REALTORS, but they are filled with your competitors • Focus on building a powerful LOCAL NETWORK around your personal Web site with an integrated blog 4
  • 5. Are you setting measurable goals? Jonathan Osman of Keller Williams 5
  • 6. Do you have measurable returns in place? 75 Transactions in 2009 $15,000,000 in Sales $412,500 GCI 90% blog pipeline 10% from client referrals 6
  • 7. What does success mean to you? 7
  • 8. Content is King! Turn your passion into your niche 8
  • 9. So what site should I target? Where do your prospects socialize online? 9
  • 10. It’s all about your target audience How do I find my prospects?! 10
  • 11. Who is your next client? First time home buyer is 30 years old 11
  • 12. How can I become a member? Join the conversation 12
  • 13. Building Your Personal Brand Identity – who you are 1. 2. Contacts - who you know Activities – what you do 3. 13
  • 14. Time to measure your ROI Are you tracking where your clients found you? 14
  • 15. summary • ROI of blogging = time spent blogging ÷ measured returns • 4 simple steps to use this strategy: set goal, find targets, engage and measure • Personal brands on open networks will be the new norm, so consider how you will apply you offline social networking and education skills to these new mediums 15
  • 16. What are some good resources and tools? http://google.com/trends http://tweetdeck.com http://alltop.com http://dataquick.com http://www.meetup.com/cities/us/ http://copyblogger.com http://mashable.com http://www.newsweek.com/id/178344/page/1 (Newsweek article re: Facebook) http://blogsignup.realtor.com/ 16
  • 17. Thank you! Audie Chamberlain REALTOR.com® audie.chamberlain@realtor.com blog: talk.realtor.com twitter: @REALTORdotcom 17