5.1.1 campaign analysis think! drug driving campaign

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5.1.1 campaign analysis think! drug driving campaign

  1. 1. DRUG DRIVING CAMPAIGN! By: MoushomiHanif
  2. 2. THE LAW It is an offence to drive whilst unfit through drugs!
  3. 3. Taking drugs will impair driving skills. Driving whilst under the influence of drugs is extremely dangerous and can affect driving in many ways. Drug drivers can suffer from slower reaction times, erratic and aggressive behaviour, an inability to concentrate properly, nausea, hallucinations, panic attacks, paranoia, tremors, dizziness and fatigue. In such a condition, it is a bad idea to be behind the wheel of a car, for the driver and their passengers.
  4. 4. THINK! strategy for drug drive...
  5. 5. To generate wider public discussion and debate to further impact on the social acceptability of drug driving. To raise awareness of drug driving as an issue amongst the target audience and their friendship groups challenging existing beliefs with fact and heightening understanding of the risks; the penalties of enforcement and their consequences.
  6. 6. Your eyes will give you away… Think! Campaign is raising awareness that Polices are on the look out more than ever and aside from just the erratic behaviour, know all the signs to spot a drug driver. Drugs have an involuntary effect on the eyes that you cannot control and so the police are able so spot this.
  7. 7. Range of media used to promote the campaign…
  8. 8. POSTERS
  9. 9. Billboard Posters
  10. 10. Website
  11. 11. http://www.dft.gov.uk/think/drugdrive/
  12. 12. T.V Adverts
  13. 13. http://www.dft.gov.uk/think/focusareas/driving/drugdriving?page=Campaign&whoareyou_id=
  14. 14. THANK YOU FOR WATCHING Any Questions?

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