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Table4 olivero

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This document explains why we choose to make 5 posters on sustainable olive farming in Spain.

This document explains why we choose to make 5 posters on sustainable olive farming in Spain.


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  • 1. mountain.TRIP mountain sustainability: Transforming Research Into PracticePRACTITIONERS’ CONSULTATION WORKSHOP, 9 NOVEMBER 2010Summary of the working group sessions on: Sustainable olive farming in Spain 2009‐2011 | FP7 | Coordination and Support Action Knowledge Transfer and uptake of EU research results
  • 2. Presentation of results1.How useful is the content and does it respond to the information needs of  the targeted group of practitioners?Main findings:•A – Highlight economic benefit of sustainable practices and impact of unsustainable practices•B – provide data/ statistics illustrating general trends•C – important to have concrete content: examples, addresses… = food for discussion•D ‐ several layers of info for several types of actors
  • 3. Presentation of results2.How  well do the communication goals address the communication  problems? Are they ambitious enough, feasible, relevant?Main findings:•A – shall we have additional target groups – Policy makers (EU, Nat, Reg/Loc level?) – Wider public, consumers•B ‐ need to understand the drivers of farm practices (economy; social, policy) – These need to be influenced as well
  • 4. Presentation of results5.How  effective and adequate are the chosen dissemination channels?Main findings:•A – Map information multipliers (actors and their role)  – Advisory services: need to assess their competence, penetration and  independence•B ‐ Using multi‐channel approach:  – Irrigation providers, hunting associations, LAGs,  – Markets, bars, churches, festival, hospital…
  • 5. 5. How well does the proposed format correspond to the target  group’s preferences?Main findings:• A ‐ moving exhibition appreciated for advisory services and  wider public• B – advertising the exhibition through newspapers• C – Flyers alone are useless (or almost). Good to have them to  complement the exhibition. People are free to take them if  they wish to do so
  • 6. 5. Suggestions for other products?Main findings:• A – TV programme on Sunday• B – workshop / regular lectures presented by trusted  person  (local person)

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