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Social Media - Reality Check List
Social Media - Reality Check List
Social Media - Reality Check List
Social Media - Reality Check List
Social Media - Reality Check List
Social Media - Reality Check List
Social Media - Reality Check List
Social Media - Reality Check List
Social Media - Reality Check List
Social Media - Reality Check List
Social Media - Reality Check List
Social Media - Reality Check List
Social Media - Reality Check List
Social Media - Reality Check List
Social Media - Reality Check List
Social Media - Reality Check List
Social Media - Reality Check List
Social Media - Reality Check List
Social Media - Reality Check List
Social Media - Reality Check List
Social Media - Reality Check List
Social Media - Reality Check List
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Social Media - Reality Check List

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Checklist for organizations considering engaging in social media program(s) - used as background for due diligence with clients/peers.

Checklist for organizations considering engaging in social media program(s) - used as background for due diligence with clients/peers.

Published in: Business, Technology
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Transcript

  • 1. Social Media Reality Check list
  • 2. The Context: Web 2.0 Revolution
    Networking Platforms
    2
    Cloud Computing
  • 3. Look Before You Jump…
    The Right Approach
    The Wrong Approach
    … but don’t mistake inaction for a strategy
  • 4. Reality Check List
  • Due Diligence
  • 16. Purpose
    • What do you want to achieve through social media?
    • 17. Why should you get involved?
    • 18. What issue(s) are you trying to address?
    • 19. What are potential benefits and risks?
  • Objectives
    Strategy
    Developing a clear, cogent strategy – or plan of action – is the most important step in any social media initiative.
  • 20. Key Considerations: Web 2.0 Etiquette
    Social Media programs should consider the dynamics and ethos of the Web 2.0 environment.
  • 21. Platform(s)
    • Build, buy or borrow?
    • 22. Open source or proprietary?
    • 23. Out-of-box or customized?
    • 24. What is infrastructure status?
    • 25. What is available budget?
  • Platform Considerations
  • 26. Content
    Relevant, timely and credible content is a critical success factor for any social media platform.
    External Influences
    User Input
    Community Interests
    Personality
    User Comments
    Passion
    Topical Issues
    Authenticity
  • 27. Resources
    Do you have resources – funds, staff – dedicated to social media?
    Do you have (or have access to) relevant skills, expertise?
    Are you committed for a pilot or long-term?
    What is your funding model?
    Social Media Costs
  • 28. Team Requirements
    A social media strategy requires a dedicated cross-functional team to design, develop and manage the program.
    Social Media Strategy
  • 29. Rules of Engagement
    A social media program requires clear, simple rules of engagement for users, contributors and editors.
  • 30. Process
    A social media program requires a streamlined, dedicated governance process to direct execution.
    Social Media Strategy
    Blogger Training
  • 31. Branding
    What is the positioning of your social media platform(s)? What are key themes? What is the look and feel?
    Does your platform brand fit the content? The community?
    How does your branding fit with related corporate platforms or identities?
  • 32. Marketing
    • Why would somebody come to your platform? Why would they come back?
    • 33. Will you pull traffic to site…or push content to users?
    • 34. What are your big draws – content, people, user experience, service?
    • 35. What tone and tools are appropriate for your community?
    • 36. What is your ultimate objective for visitors?
    Launching a social media platform is only the first part - you need to build and sustain an audience.
  • 37. Metrics
    Every program requires a definition of success and related metrics to gauge progress.
  • 38. Realistic Expectations
    Social Media is not just technology – it’s a strategic and cultural mindset… so it may take time to get traction
    Forget about concept of “controlling” information or conversation – the best you can do is contribute
    It usually takes time to get attention and build an audience
    There will be negative comments and a few who strain the boundaries…but typically the community will self-regulate
    Social media requires sustained commitment and dedicated resources
    You will make mistakes…and learn along the way
    Valuable content wins out in the end

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