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Lux   Oligopoly In Bangladesh
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Lux Oligopoly In Bangladesh

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brief history of market with LUX- doing oligopolistic in Bangladesh Beauty Soap industry later on

brief history of market with LUX- doing oligopolistic in Bangladesh Beauty Soap industry later on

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  • 1. Analyzing Bangladesh Scenario, Identify Soap Market belongs to Which Market Structure and Why?
  • 2. Definition of Market
    It is an arrangement that allows buyers and sellers to exchange goods, services, and information.
    Markets vary in size, range, geographic scale, location, types and variety of human communities, as well as the types of goods and services traded.
  • 3. Market structure
  • 4. Determinants of Market Structures
  • 5.
  • 6. Brief history of LUX in Bangladesh
    • LUX was first launched in UK in 1899, and in USA 1916 by Lever Brothers
    • 7. LUX was manufactured in Bangladesh in 1964 by Lever Brothers Pakistan
    • 8. Unilever-Bangladesh holds 60.75% share and Govt. of Peoples Republic of Bangladesh holds 39.35% of share
  • Market Structure of LUX In Bangladesh
    • Perfect example of a oligopoly market structure
    • 9. Market share is less than 50%
    • 10. Enjoying decadal leadership in beauty soap industry
    Market Competitors
    Few local brands like meril, keya, tibbet, lilly, cosco, lifebuoy, aromatic
  • 11.
  • 12. Oligopoly – As LUX Resembles…
    Small number of firms
    Interdependence
    Barriers to entry
    Limit pricing
    Non-price competition
    Advertising
    Quality variation
    Branding
  • 13. Thank You

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