Discover the Opportunity with Android

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    Discover the Opportunity with Android - Presentation Transcript

    1.  
    2. LINUX OS WILL SEE HIGHEST GROWTH IN THE NEXT FEW YEARS – OUTPACING WINDOWS MOBILE, RIM AND IPHONE OSX MOST OF THIS GROWTH WILL COME FROM ANDROID Source: In-Stat
    3. COMMITTED TO MOBILE LINUX 2009 Nov 2008 MOTODEV Studio for Web UI Jan 2008 ROKR E8 and MOTO U9 Dec 2006 ROKR E6 multimedia phone Aug 2007 MOTOMAGX Feb 2003 A760 – World's first Linux+Java handset May 2006 MOTODEV and opensource. Motorola.com launched
    4. OPEN SOURCE DEVELOPMENT IS HAVING A DISRUPTIVE EFFECT ON MOBILE INDUSTRY More consumer electronics convergence More open source products and services Reducing margins Continued outsourcing More players exiting the market Greater vertical consolidation Greater market fragmentation Source: Informa Telecoms & Media: Future Mobile Handsets Industry Survey, August 2008 Greater consolidation across vendors HIGHLY UNLIKELY HIGHLY LIKELY
    5. WHY OPEN IS IMPORTANT Innovation Flexibility Differentiation
    6. OPEN ACCESS CHANGES THE RULES OF THE GAME OPEN ACCESS TELCO 2.0 CLOSED MODEL Homescreen Ringtones Screensavers Preloaded Apps Homescreen Ringtones Support for Development-level Standards
    7. INTERNET AND MESSAGING REMAIN THE KILLER APPS 2007 Source: “Media Applications & Device Trends; Beyond the Smartphone,” Strategy Analytics, April 10, 2008
    8. INTERNET AND MESSAGING REMAIN THE KILLER APPS Source: “Media Applications & Device Trends; Beyond the Smartphone,” Strategy Analytics, April 10, 2008 2011
    9. WHY WE WILL WIN WITH ANDROID Design leadership: Form-factor and Mobile User Experience Best mobile internet platform Reuse existing Linux leadership Strength of MOTODEV eco-system Strategic Google engagement Focus and commitment
    10. ANDROID ARCHITECTURE Libraries Android Runtime Core Libraries Dalvik Virtual Machine Application Framework Activity Manager Window Manager Resource Manager Content Providers View System Location Manager Notification Manager Package Manager Telephony Manager Applications Home Contacts Phone Browser Moto Apps and Services (and IP) Surface Manager OpenGL / ES Media Framework FreeType SQLite WebKit SGL SSL IiBC Linux Kernel Display Driver Keypad Driver Camera Driver WiFi Driver Flash Memory Driver Audio Driver Binder (IPC) Driver Power Management
    11. OPEN SOURCE EMPOWERS THE HANDSET, THE DEVELOPER AND THE ECOSYSTEM THE WEB IS THE FASTEST GROWING APPLICATIONS/CONTENT COMMUNITY FOR MOBILE WINNING EXPERIENCES ARE SOCIAL, PERSONAL AND MOBILE SUMMARY
    12. http://developer.motorola.com/ FOLLOW US…

    + Motorola MOTODEVMotorola MOTODEV, 6 months ago

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