Getting Your App Discovered: Android Market & Beyond


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This was a presentation that was given at Adobe MAX to help businesses and developers get their app discovered and further more optimized for the public to download, experience and rate.

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Getting Your App Discovered: Android Market & Beyond

  1. 1. Motorola Mobility<br />Randy KsarGetting Your App Discovered: Android Market & Beyond<br />
  2. 2. Agenda<br />Me, myself, and I<br />Your Android Market Listing<br />Social Media for App Developers<br />Testing to Improve Ratings<br />@ #adobemax - Motorola Mobility Can Help<br />MOTODEV<br />Q&A<br />
  3. 3. Me, Myself and I<br />MOTODEV Community Manager since 2008<br />Background in web development, mobile & online marketing since ’93<br />Current expertise in community outreach and social media for mobile developers<br />Runner & Cyclist supporting the Leukemia & Lymphoma Society<br />
  4. 4. Your Android App Listing<br />Before you bring the traffic, optimize your experience:<br />Images/Screenshots/Banners<br />Copy/headlines/descriptions<br />Video demos<br />Ratings & User Reviews<br />Data from August 2011 Podcast w/ developers from Evernote & Zoodles<br />
  5. 5. Your Android App Listing – Images/Screenshots/Banners<br />Feature Graphic: <br />First Impression of Your App & Brand<br />1024x500<br />24 bit PNG or JPEG (no alpha)<br />No border in art<br />High Res App Icon: Tip: Recognizable; compare in search resultsAppear: In search results & category listing<br />512x512, 32 bit PNG or JPEG, MAX 1024 KB<br />Screenshots:<br />Tip: Show engagement in app & high-res<br />Appear: in desktop & mobile listing page<br />320x480, 480x800,480x854,1280x800, 24 bit PNG or JPEG (no alpha); Full bleed, no border art<br />
  6. 6. Your Android App Listing - Copy<br />Top 3 Tips for Copy on Android Market:<br />Describe the most popular features and what the app solves for the user<br />List any awards or reviews that you’ve received<br />Explain the permissions being requested and requirements for using the app<br />
  7. 7. Your Android App Listing - Copy<br />Important Notes:<br />What’s new section is important for existing users<br />Don’t ignore the rest of the world; your app can be seen globally<br />Provide contact information for feedback/questions<br />
  8. 8. Your Android App Listing – Video Demos<br />Top 3 Tips for Video Demos:<br />30 seconds to 2 minutes<br />Simple and effective<br />Provide a call to action<br />Types of video demos:<br />Fully-produced video demo<br />Screencast using Emulator<br />Video demo of using app in real-environment<br />Video review by un-biased blogger<br />
  9. 9. Your Android App Listing – Ratings & Reviews<br />What do you think?<br />Do user’s care about your ratings? <br />Do they read the user reviews?<br />
  10. 10. Your Android App Listing – Ratings & Reviews<br />Top 3 Tips for Improving Your Ratings:<br />Ask “happy” users to rate the app<br />Monitor your app reviews & push out consistent updates<br />Test your app with real users<br />Android Market<br />Rate This App<br />Your App<br />
  11. 11. Social Media for App Developers<br />I’m not a fan of Facebook, why should I care?<br />What is the ROI?<br />How much time do I have to spend?<br />
  12. 12. Social Media for App Developers<br />Top 5 Social Media Tips:<br />Analyze your audience<br />Identify your tone in relation to your brand<br />Create engaging consistent content<br />Integrate social sharing and authentication into your apps<br />Gain valuable consumer insights from conversations<br />
  13. 13. Testing to Improve Ratings<br />Why Test with Motorola at Adobe MAX?<br />
  14. 14. Testing with Motorola Mobility<br />MOTODEV Studio for Android<br />Eclipse-based IDE for developing Android Apps – Mac, Windows & Linux<br />• App Validator<br />Static analysis tool for pre-flighting Android apps before they go to market<br />SDK Add-ons<br />Android emulator images for Motorola devices<br />MOTOREADY<br />Verify device optimization for the MOTOROLA XOOM<br />
  15. 15. Testing with Motorola Mobility<br />Static analyzer that scans Android apps for conditions that cause “Force Close” errors<br />Invalid manifest contents<br />Bad layouts<br />Missing translated strings<br />Permissions omitted from the manifest<br />Invalid parameters to Android APIs<br />Unclosed database cursors<br />Dozens more<br />Runs as an Eclipse plug-in, command line tool, and web app<br />
  16. 16. MOTODEV<br />
  17. 17. MOTODEV<br />Resources to create quality, optimized apps<br /><ul><li>Powerful tools & SDKs
  18. 18. Robust technical documentation & training
  19. 19. App compatibility & optimization testing</li></ul><br />
  20. 20. MOTODEV<br />A showcase for your apps to millions of users <br /><ul><li>Streamlined path to global markets
  21. 21. Distribution information & resources
  22. 22. App discovery & marketing opportunities</li></ul><br />
  23. 23. MOTODEV<br />24/7 connection to a vibrant developer community<br /><ul><li>Active MOTODEV Community
  24. 24. Podcasts & Webinars
  25. 25. Global News & Events</li></ul><br />
  26. 26. Thanks!<br />Thank You! Questions? <br />@djksar on Twitter | #adobemax<br /><br />
  27. 27. 21<br />