Answering thecallforinnovationandgrowthWe are a strategy consultancy whosemission is to partner with visionary leadersto c...
of strategy     est he b signt eandd        We bring together the              best of strategy and                       ...
successstories    Opportunity Landscaping                     Customer Experience                             Design Capab...
order among chaos      DECIDE                                                      DISCOVER                               ...
the companywekeep               We partner with           some of the world’s             most inspirational            or...
Awealth of knowledge              When you’re in the business of innovation              for 20 years, you learn a thing o...
a diffeinnov rent kin       ation d of            firm                    We’re just a                    little different...
ourpeople            We come from lands as diverse as the heart of Texas            and the countryside of England.       ...
case studies
Opportunity Landscaping                                                                         Large Business Unit of an ...
growth platforms                                       Architectural Coatings Division of S&P100 Building Products Company...
customer experience design                                                                                                ...
service design                                                                                                            ...
design capability building                                                             Global Consumer packaged Goods (CPG...
innvovation capability building                                                                         Large Association ...
whereyou’llfindus                                                                      811 North Royal Street             ...
Motiv Strategies//Accelerate the possible
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Motiv Strategies//Accelerate the possible

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We're a different kind of innovation firm.

Motiv is a premier innovation strategy consulting firm led by thought leader Jeneanne Rae. Our clients love working with us because we're more collaborative, joyful, and passionate than the typical consulting firm. While we're deadly serious about results, we like to create meaningful and energizing partnerships with our clients.

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Motiv Strategies//Accelerate the possible

  1. 1. Answering thecallforinnovationandgrowthWe are a strategy consultancy whosemission is to partner with visionary leadersto create innovation that matters. We arerelentless in our pursuit of new insights,ideas and opportunities. Our clients setlofty growth and transformation goals thatwe help them meet. We are collaborative,creative and analytical.We accelerate the possible.We are Motiv.
  2. 2. of strategy est he b signt eandd We bring together the best of strategy and We combine rigorous market and financial analytics with empathy, intuition and visualization to generate new design thinking to create business concepts that we co-create with stakeholders. extraordinary results. We believe that blending these approaches lays the foundation for innovations that matter – ones that get CFOs just as excited as customers.
  3. 3. successstories Opportunity Landscaping Customer Experience Design Capability Building Identified a series of market Devised a five-year vision for a multi- Led a multi-BU corporate design opportunities for a major international channel experience strategy for a top assessment for a leading international CPG company with billion dollar potential home improvement company technology company Growth Platforms Service Design Innovation Developed a services-based Created an award-winning, internet- Capability Building growth platform targeted to a new based service for a leading non-profit Built a detailed organizational customer segment for a large organization to build the financial skills of development plan to drive innovation at a manufacturing company Americans aged 35-50 (Gen X) large, non-profit health care system
  4. 4. order among chaos DECIDE DISCOVER e DEVELOP architect options DEPLOY launch and learn reframe what’s possibl mine the market Develop go-to- Prioritize market plan opportunities Whileinnovation canbe chaotic, we have a tried and true set of principles and processesthat allow us to create robust outcomes for our clients.
  5. 5. the companywekeep We partner with some of the world’s most inspirational organizations that are acknowledged as true pioneers in their industries. We’re proud to have equipped our clients with influential market insights, experiences that have “wowed” their consumers, groundbreaking strategies for growth and other innovations that matter.
  6. 6. Awealth of knowledge When you’re in the business of innovation for 20 years, you learn a thing or two. Motiv’s CEO and founder Jeneanne Rae has been recognized as an “Innovation Guru” by BusinessWeek and her thought leadership continues to be sought after by executives and government leaders alike. In addition to Jeneanne’s articles in BusinessWeek Online and other publications, you can see our latest thinking on the Motiv blog (motv.st/motivblog) and by following us on Twitter (@motivstrategies).
  7. 7. a diffeinnov rent kin ation d of firm We’re just a little different from the norm. Our clients love working with us because we’re more collaborative, joyful and passionate than the typical consulting firm. While we’re deadly serious about results, we live to create meaningful and energizing partnerships with our clients.
  8. 8. ourpeople We come from lands as diverse as the heart of Texas and the countryside of England. We believe that a multidisciplinary and whole-brained team is a fundamental necessity for innovation. Motiv’s consultants bring backgrounds in branding, psychology, strategy, journalism, organizational development, entrepreneurship and design. While our skills are different, our unmatched commitment to our clients’ success is the same.
  9. 9. case studies
  10. 10. Opportunity Landscaping Large Business Unit of an S&P100CPG companyChallenge Approach ResultsAn important global CPG company Working closely with corporate and business Reframing the size and composition of thissought to pilot a new process by which its unit leaders, Motiv created a process business unit’s industry definition createdbusiness units could discover new growth to discover and analyze white space a completely new way to view its potentialopportunities that target both existing and opportunities in the global marketplace. A growth trajectory. Several compellingnew consumers. Its traditional product lines divergent effort to expand the client’s industry opportunity spaces were identified thathad limited potential for innovation and its definition was combined with a convergent justified further investment and the endcategory was very narrowly defined yet a host effort to identify relevant growth segments result of the work is expected to be severalof consumer need states existed that were based on client-based financial criteria. new potential growth platform opportunitieswoefully underserved across the globe. This process identified numerous potential ready to enter the early stages of the client’s growth opportunities that were aligned to and corporate innovation process. prioritized with cross-functional staff.
  11. 11. growth platforms Architectural Coatings Division of S&P100 Building Products CompanyChallenge Approach ResultsHow might the architectural coating division Motiv sought to understand the ecosystem A winning concept was selected based onof a leading building products company of the professional paint market, discover desirable demographics for both professionalenter the professional paint market and offer its service gaps and unmet needs and painters and the services created to supportcompelling new services and experiences identify levers around which a new business them. The market entry roadmap for theto its customers? While the distribution of model could be built. Ethnographic research winning concept was crafted and a programits top brand through Home Depot was a revealed that the targets’ unmet needs for high volume distribution began thatwinning solution for the consumer market, surprisingly had little to do with acquiring currently serves as the centerpiece ofit created channel and brand conflict for the paint. Combining these need states with the program. Volume and sales haveprofessional market. focused business analytics let to the increased considerably for this segment conceptualization of numerous business of the client’s business. models that were subsequently tested and refined with professional painters.
  12. 12. customer experience design Leading DIY Retail BrandChallenge Approach ResultsMotiv’s client, a leader in the Do-It-Yourself Starting with a broad consumer target of A portfolio of refined concepts ready for(DIY) paint market was concerned about Gen X, Gen Y and “Boomers,” a research development was conveyed to the clientits future growth potential and wanted agenda was developed that sought to study team for internal development. Outsideto understand how to reach and engage the similarities and differences by generation. channel relationships have been explored andits customer base. It needed compelling Using customer archetypes, Motiv and our engaged to help extend the client’s brandsolutions that facilitated their experience along client team developed new concepts to into places would-be customers frequent asthe continuum of DIY activities: from planning address both explicit and latent needs across they formulate redecorating plans. An iPhoneall the way through to sharing their excitement the range of channels found in the home application extends its customer’s choiceat the end of the job. decorating ecosystem. making tool box into their on-the-go lifestyle.
  13. 13. service design Large non-profitChallenge Approach ResultsThrough a survey, one of largest associations Motiv began the effort by facilitating a The offering, “Lifetuner.org”, was launchedin the U.S. was shocked to find that 69% of two-day workshop with a diverse team by the October of 2009 and has sinceits members admitted to helping their adult of financial, market, Web 2.0, and design become one of the fastest growing financialchildren financially. Using triple bottom line experts to develop a set of concepts for management sites on the web, drivingprinciples of social innovation, the client offerings rooted in the unfamiliar Gen-Y differentiation from other sites as a Webinitiated an ambitious program targeted at segment. These diverse concepts for 2.0 “environment” for education, scenariohelping the Gen-Y segment become more analyzing an individual’s financial progress play and advisory services. In 2010, Motiv’sfinancially independent so that its association considering school debt, marital status, work was recognized among thousands ofmembership would become less burdened. home ownership, employment, savings, and candidates worldwide with a Gold Award retirement were integrated for the first time in for Strategy by the Industrial Design Society one place and then prototyped. of America.
  14. 14. design capability building Global Consumer packaged Goods (CPG)organizationChallenge Approach ResultsWith a rapidly growing function of more than Motiv performed an initial capability This leading CPG company continues to250 designers, senior leadership wanted to assessment involving over one hundred leverage findings from our assessment tounderstand the company’s progress relative interviews at all staff levels across multiple make improvements to its operating model forto other corporate design units and build BU’s. Over fifty recommendations for design. It has become widely acknowledgeda tool to guide continuous improvement. improvement were made in key areas such as the leading design exemplar in its industryCompared to other corporate functions as process integration, communication, staff and has carefully cultivated a design-forwardin the organization, the design function training, talent management and leadership. culture via a company-wide initiative. Thishad infrastructure, recruiting and cultural Additionally, principles gleaned from exemplar activity, chronicled on BusinessWeek Onlinechallenges that were problematic in scaling research were used to build a structured tool by Motiv’s CEO, has heralded a new level ofthe capability across the globe. to guide continuous improvement that was credibility for the methodology among a vast administered in multiple business units. array of corporations.
  15. 15. innvovation capability building Large Association focused on members age 50+Challenge Approach ResultsA large trade association with over 40 million Motiv led a program to develop an An operating model was created to guide themembers age 50 plus wanted to shake up its organizational structure and operating company’s investment in innovation while astaid position through innovation. It wished to model capable of breakthrough innovation. new reporting structure provided clarity ofcreate the systems and structure to credibly Through in-depth interviews with senior responsibility and reporting relationships.tackle the challenge, affect a cultural shift leaders and successful internal innovators, Budget and headcount to propel the efforttoward innovative thinking, and develop a the association’s capabilities were assessed was allocated and an innovation center wasset of robust processes to explore new high and gaps identified. This internal analysis conceptualized to support the organization’spotential service offerings. was combined with knowledge of best-in- project pipeline and member engagement class exemplars to create a comprehensive efforts. Finally, a roadmap was outlined that strategy that addressed structure, processes, included focus areas, change management budget, member engagement and physical goals, and key success metrics. facilities to support the initiative.
  16. 16. whereyou’llfindus 811 North Royal Street Alexandria, Virginia 22314New Business Inquiries Blog TwitterJeneanne Rae, CEO motv.st/motivblog @motivstrategies 703.778.1051jeneanne@motivstrategies.com www.motivstrategies.com

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