Social media marketing 3.10.11

Why is Lasso Marketing the future of marketing?

Lasso marketing is designed for the 21st Century.
Instead of making up stories and pounding them into people’s heads; we believe you should first figure out what people are passionate about – and then connect to those passions in credible, authentic and compelling ways

IN THE OLD DAYS (Pre web 2.0)
Marketing was about push
$$$
Story
Product
Rational
PEOPLE
Emotional
PRODUCT

TODAY (The new networked world)
Paid media dollars are becoming less effective
$$$
Story
Product
Rational
PEOPLE
Emotional
PRODUCT

PASSION IS THE NEW CURRENCY
Lasso an idea – join a movement
I
Passion
Lasso
Product
Rational
PEOPLE
Emotional
PRODUCT

Marketingis becoming more like politics

It’s the economy
stupid

Clinton lassoed the economy and got elected President.

It’s the Sex
stupid

Axe Lassoed sex and became the #1 male shower brand in the USA.
http://effie.org.ua/upload/axe.pdf

It’s the Environment
stupid

$$$
Story
Rational
Emotional
When Toyota wanted to tell a story about the car…

I
The
Environment
Lasso
…we helped Prius understand how to lasso the environment.

Source: http://www.autobloggreen.com/2009/05/15/report-toyota-received-75-000-prius-pre-orders/
Sales were 88% above goal expectations and 275% above Honda.

MotiveQuest is passionate about movements.

Major MotiveQuest Clients
We help our customers execute their marketing strategies by lassoing customer passion.

PASSION FOCUSED
CAR FOCUSED
INSULAR
EVANGELISTIC
Movements grow in different ways.What kind of movement will you be?

Do you want to better understand your customers passions?
Tom O’Brien, CMO tobrien@motivequest.com
Website: www.motivequest.com
Twitter: @motivequest

http://www.motivequest.com	301
http://www.olafmolenaar.com	66
http://researchguides.sufe.edu.cn	34
http://www.hansmolenaar.info	28
http://socialmedianederland.com	7
http://www.workshopsocialmedia.net	4
http://paper.li	4
http://edicolaeuropea.blogspot.com	3
http://e-kursused.ee	2
http://twitter.com	1
http://www.e-kursused.ee	1
http://www.weebly.com	1
http://www.socialmediavoorbedrijven.com	1
http://veranoirlandes.blogspot.com	1
http://www.rondadenegocios.travel	1
http://www.hijodelmedio.com	1
http://translate.googleusercontent.com	1

Social media marketing 3.10.11

by MotiveQuest on Mar 10, 2011

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Social media marketing 3.10.11 — Presentation Transcript