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Social Media Webinar series Jan13

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How to use social media for your business.

How to use social media for your business.

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Transcript

  • 1. Welcome to Social Media Education Monthly Webinar Series Brought to you by Presenter: Curtis HoweTuesday, January 8, 13 1
  • 2. What to expect 1. Cloud Cover 2. Nuts and Bolts 3. Q&ATuesday, January 8, 13 2
  • 3. Cloud Cover What can social media do for my business?Tuesday, January 8, 13 3
  • 4. Cloud Cover What parts of my business can social media affect?Tuesday, January 8, 13 3
  • 5. Cloud Cover What parts of my business can social media affect?Tuesday, January 8, 13 3
  • 6. Cloud Cover What parts of my business can social media affect? SalesTuesday, January 8, 13 3
  • 7. Cloud Cover What parts of my business can social media affect? Sales MarketingTuesday, January 8, 13 3
  • 8. Cloud Cover What parts of my business can social media affect? Sales Marketing Customer ServiceTuesday, January 8, 13 3
  • 9. Cloud Cover What parts of my business can social media affect? Sales Awareness Educate Benefits Fill a need Call to action Social Media BenefitTuesday, January 8, 13 4
  • 10. Cloud Cover What parts of my business can social media affect? Sales Awareness Educate Benefits Fill a need Call to action Social Media Benefit Ongoing Education of your valueTuesday, January 8, 13 4
  • 11. Cloud Cover What parts of my business can social media affect? Sales Awareness Educate Benefits Fill a need Call to action Social Media Benefit Ongoing Education of your value Improving the sales process progressionTuesday, January 8, 13 4
  • 12. Cloud Cover What parts of my business can social media affect? Marketing Its about helping people be aware of your value. How?Tuesday, January 8, 13 5
  • 13. Cloud Cover What parts of my business can social media affect? Marketing Its about helping people be aware of your value. How?Social Media BenefitTuesday, January 8, 13 5
  • 14. Cloud Cover What parts of my business can social media affect? Marketing Its about helping people be aware of your value. How?Social Media Benefit Have your customers promote your adsTuesday, January 8, 13 5
  • 15. Cloud Cover What parts of my business can social media affect? Marketing Its about helping people be aware of your value. How?Social Media Benefit Have your customers promote your ads Encourage and understand what your customers thinkTuesday, January 8, 13 5
  • 16. Cloud Cover What parts of my business can social media affect? Customer Service Loyal customer = ReferralsTuesday, January 8, 13 6
  • 17. Cloud Cover What parts of my business can social media affect? Customer Service Loyal customer = Referrals Social Media BenefitTuesday, January 8, 13 6
  • 18. Cloud Cover What parts of my business can social media affect? Customer Service Loyal customer = Referrals Social Media Benefit Keep in touch with your customersTuesday, January 8, 13 6
  • 19. Cloud Cover What parts of my business can social media affect? Customer Service Loyal customer = Referrals Social Media Benefit Keep in touch with your customers Automate referralsTuesday, January 8, 13 6
  • 20. Cloud Cover What parts of my business can social media affect? Customer Service Loyal customer = Referrals Social Media Benefit Keep in touch with your customers Automate referralsTuesday, January 8, 13 6
  • 21. Cloud Cover What does Social media do for consumers? Research about you Customer feedbackTuesday, January 8, 13 7
  • 22. Cloud Cover What does Social media do for consumers? Research about you Customer feedbackTuesday, January 8, 13 7
  • 23. Customers who: want deals Very little loyalty Customers who: Prefers value over price High loyaltyTuesday, January 8, 13 8
  • 24. Nuts and Bolts How to create social gravity to my businessTuesday, January 8, 13 9
  • 25. Nuts and Bolts How to create social gravity to my business Map out your sales processTuesday, January 8, 13 9
  • 26. Nuts and Bolts How to create social gravity to my business Map out your sales process Identify your customer baseTuesday, January 8, 13 9
  • 27. Nuts and Bolts How to create social gravity to my business Map out your sales process Identify your customer base find what social sites they are onTuesday, January 8, 13 9
  • 28. Nuts and Bolts How to create social gravity to my business Map out your sales process Identify your customer base find what social sites they are on Create a content strategyTuesday, January 8, 13 9
  • 29. Nuts and Bolts How to create social gravity to my business Map out your sales process What steps does a customer go through to buy How many steps can you affect How long does it take at each step How do you get them to move through the process How can I keep customers coming backTuesday, January 8, 13 10
  • 30. Nuts and Bolts How to create social gravity to my business Identify your customer base What is the average age of your best customer What is the income level of your best customer What interests do your customers have in commonTuesday, January 8, 13 11
  • 31. Nuts and Bolts How to create social gravity to my business find what social sites they are onTuesday, January 8, 13 12
  • 32. Tuesday, January 8, 13 13
  • 33. Nuts and Bolts How to create social gravity to my business Create a content strategy What kind of things will interest them How can I move people through the sales process How will I use content to move them to a purchase What are competitors doingTuesday, January 8, 13 14
  • 34. Nuts and Bolts How to create social gravity to my business Map out your sales process Identify your customer base find what social sites they are on Create a content strategyTuesday, January 8, 13 15
  • 35. “The most successful marketer becomes part of the lives of their followers.” -Marsha CollierTuesday, January 8, 13 16
  • 36. What we do for our customers: - Create Social strategy - Design and brand social sites - Implement Content Strategy - Provide coaching and mentoring - Email marketing - BloggingTuesday, January 8, 13 17
  • 37. Thank youTuesday, January 8, 13 18
  • 38. Q&ATuesday, January 8, 13 19

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