Pure Launches Range of Connected Digital Radios
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PURE, maker of digital and internet-connected radios, is introducing a product family of connected
digital radios that sport style and advanced technology that will define the future of radio.
The PURE Lounge also contains content unique to PURE such as PURE Sounds™, a library of over
100 sounds designed to allow you to set the perfect mood or even help your child go to sleep. Further
unique and premium content on The PURE Lounge will be available soon. New features and services
on PURE’s digital and internet-connected range of radios will be made available through automatic
The PURE products being introduced to the US market include:
• Sensia (MSRP $349): The first digital and internet-connected radio to feature a large high-
resolution color touchscreen. Stereo sound, an input for iPod/MP3 players and access to
applications such as Facebook and Twitter, offer you the ability to access and control all of
your digital content from one central interface.
• EVOKE Flow (MSRP $229): The award-winning EVOKE Flow was the first truly
‘connected’ portable radio. Wireless and powerful, EVOKE Flow gives you access to digital
content from almost anywhere.
• Siesta Flow (MSRP $139): PURE reinvents the alarm clock with the Siesta Flow, bringing
the power of the internet to the bedside. Touch sensitive controls, up to 365 alarm settings and
a USB PowerPort™, which provides power for USB accessories.
• Oasis Flow (MSRP $249): Rugged, weatherproof and exceedingly durable, the Oasis Flow
combines internet connectivity with maximum portability.
• Sirocco 550 (MSRP $449): A complete digital sound system, the Sirocco 550 combines
access to internet content with the ability to play digital music from portable iPod and iPhone
devices, USB memory drives, SD memory cards and CDs. The Sirocco 550 is powerful
enough to be a primary stereo system yet compact enough for bedrooms and small rooms.
"PURE has pioneered digital and internet-connected radio worldwide and is bringing state of the art
design, world leading technology and an award-winning product family to North America," said
Charles Bellfield, general manager for PURE North America. "Our mission is connecting consumers to
the digital and internet-connected audio and social media content of their choice. With products like
Sensia we’ve moved beyond audio and are now able to address the connected lifestyle in a market that
has been starved of innovation, distinctive design, high quality and great value." (www.PURE.com)