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  • 1. Onion Reports On Google’s Targeted Ad Phone Calls � David Novak (The GadgetGUY) is a syndicated columnist who reviews and features the latest in consumer technology. For cutting-edge information on what’s hot and what’s new in gadgets and gizmos , The GadgetGUY has his pulse on everything related to computers, camcorders, car tech, cameras, gaming, GPS devices, networking, TVs, software, wireless devices, media players, hi-fi, wi- fi, cell phones, home appliances, sports science, power tools and more. May 21, 2010 The Onion’s news service has a new report today on Google’s latest revenue stream: targeted ads during phone calls. Google will pick up on whatever you’re talking about on the phone, then play back ads to you during the conversation. They’ve even integrated the technology into their Maps app. Whether this is an infringement on privacy remains to be seen. I have a feeling that, while this is an ingenius technology and a terrific way to target specific markets, people will soon be either irritated at the constant bombardment of advertising, or just plain steamed that data is being collected based on a person's conversation topics. Don't know how this is going to pass the final checks and balances of the FCC.
  • 2. www.thegadgetguycolumn.com �