Терье Нипан. Секция: «Наследие: культурная ценность и экономический драйвер»
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Терье Нипан. Секция: «Наследие: культурная ценность и экономический драйвер»

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Терье Нипан. Секция: «Наследие: культурная ценность и экономический драйвер» Терье Нипан. Секция: «Наследие: культурная ценность и экономический драйвер» Presentation Transcript

  • How cultural heritage can contribute to urban N.B. V.03 21.11.12 copyright Terje Nypan
  • Built cultural heritage - copyright Terje Nypan
  • Built cultural heritage -• What? Historic buildings, sites and quarters with specific historic qualities. Includes Monuments etc. copyright Terje Nypan
  • Built cultural heritage -• What? Historic buildings, sites and quarters with specific historic qualities. Includes Monuments etc.• Capital. Cultural heritage can be capital; Cultural capital, National Fortune, Built capital, Infrastructure Capital, etc. copyright Terje Nypan
  • Built cultural heritage -• What? Historic buildings, sites and quarters with specific historic qualities. Includes Monuments etc.• Capital. Cultural heritage can be capital; Cultural capital, National Fortune, Built capital, Infrastructure Capital, etc.• Economic capital; when the capital becomes ‘harvestable’ economic value. – Real estate value or use value to generate new economic value – Added value: Appreciated value of historic attributes releasing ‘willingness to pay’. – Adding ‘social value’ – other positive non copyright Terje Nypan
  • «Historic urban houses and quarters are of high economic and development copyright Terje Nypan
  • «Historic urban houses and quarters are of high economic and development• Who say’s so? copyright Terje Nypan
  • «Historic urban houses and quarters are of high economic and development• Who say’s so? – WB - World Bank. copyright Terje Nypan
  • «Historic urban houses and quarters are of high economic and development• Who say’s so? – WB - World Bank. – ILO – International Labour Organisation (UN) copyright Terje Nypan
  • «Historic urban houses and quarters are of high economic and development• Who say’s so? – WB - World Bank. – ILO – International Labour Organisation (UN) – EU - European Union copyright Terje Nypan
  • «Historic urban houses and quarters are of high economic and development• Who say’s so? – WB - World Bank. – ILO – International Labour Organisation (UN) – EU - European Union – Governments (some) copyright Terje Nypan
  • «Historic urban houses and quarters are of high economic and development• Who say’s so? – WB - World Bank. – ILO – International Labour Organisation (UN) – EU - European Union – Governments (some) – Urban developers copyright Terje Nypan
  • «Historic urban houses and quarters are of high economic and development• Who say’s so? – WB - World Bank. – ILO – International Labour Organisation (UN) – EU - European Union – Governments (some) – Urban developers• RESSOURCE MUST BE copyright Terje Nypan
  • 2. WHAT CAN CULTURAL HERITAGE copyright Terje Nypan
  • 2. WHAT CAN CULTURAL HERITAGE• Tourism business and income. copyright Terje Nypan
  • 2. WHAT CAN CULTURAL HERITAGE• Tourism business and income.• Better labour creation pr. invested money. copyright Terje Nypan
  • 2. WHAT CAN CULTURAL HERITAGE• Tourism business and income.• Better labour creation pr. invested money.• More money circulating inside the local economy, • Jobbs. More local materials use,. Services, resirculation, etc… copyright Terje Nypan
  • 2. WHAT CAN CULTURAL HERITAGE• Tourism business and income.• Better labour creation pr. invested money.• More money circulating inside the local economy, • Jobbs. More local materials use,. Services, resirculation, etc…• Savings in foreign exchange reduction as less investments are made outside (import). copyright Terje Nypan
  • 2. WHAT CAN CULTURAL HERITAGE• Tourism business and income.• Better labour creation pr. invested money.• More money circulating inside the local economy, • Jobbs. More local materials use,. Services, resirculation, etc…• Savings in foreign exchange reduction as less investments are made outside (import).• Strong contribution to high quality urban environments and identity for the copyright Terje Nypan
  • Economy sectors benefitting from use of built copyright Terje Nypan
  • Economy sectors benefitting from use of built ROLES OF CULTURAL HERITAGEBUILDINGS IN URBAN AND ECONOMIC copyright Terje Nypan
  • 40 ROLES or USES. copyright Terje Nypan
  • 40 ROLES or USES.Labour creation• Labour Intensive Construction and rehabilitation.• Conservation Craftsmanship.• Work in the Decorative Arts.• Suppliers and Producers, local.Environment – resource use• Infrastructure Savings.• Landfill Savings – resource economy. copyright Terje Nypan
  • 40 ROLES or USES. Labour creation • Labour Intensive Construction and rehabilitation. • Conservation Craftsmanship. • Work in the Decorative Arts. • Suppliers and Producers, local. Environment – resource use • Infrastructure Savings. • Landfill Savings – resource economy.Urban policy roles• Importance of Core of the City.• Centre City Revitalization.• Creation of Civic Identity /Competitiveness.• Identity and Competitiveness require Differentiation.• Counterpoint to Quality New Architecture.• Strategy for Small Town Revitalization.• Reduction in resource use.• Vehicle for effective Public-Private Partnerships.Direct use public• Venue for Exhibitions and Trade Shows.• Venue for the Fine Arts.• Venue for the Performing Arts.• Arts Districts copyright Terje Nypan
  • 40 ROLES or USES. Labour creation • Labour Intensive Construction and rehabilitation. • Conservation Craftsmanship. • Work in the Decorative Arts. • Suppliers and Producers, local. Environment – resource use • Infrastructure Savings. • Landfill Savings – resource economy. Urban policy roles • Importance of Core of the City. • Centre City Revitalization. • Creation of Civic Identity /Competitiveness. • Identity and Competitiveness require Differentiation. • Counterpoint to Quality New Architecture. • Strategy for Small Town Revitalization. • Reduction in resource use. • Vehicle for effective Public-Private Partnerships. Direct use public • Venue for Exhibitions and Trade Shows. • Venue for the Fine Arts. • Venue for the Performing Arts. • Arts Districts• Venue for Street Performers.• Education venue for elementary school students.• Education venue for high school students.• Education Venue for University Education copyright Terje Nypan
  • 40 ROLES or USES. Labour creation • Attraction for the Creative Class • Labour Intensive Construction and • Attraction for the Young. rehabilitation. • Conservation Craftsmanship. • Heritage and Attachment to the City. • Work in the Decorative Arts. • Public Gathering Place for Families. • Suppliers and Producers, local. • Context for Active Street Life Environment – resource use • Context for Passive Street Life • Infrastructure Savings. • Context for Watching Street Life Go By. • Landfill Savings – resource economy. Direct use; public private enterprise. • Venue for Local Markets Urban policy roles • Location for small, neighbourhood serving • Importance of Core of the City. businesses. • Centre City Revitalization. • Creation of Civic Identity /Competitiveness. • Location for specialty product businesses. • Identity and Competitiveness require • Location for food & wine businesses. Differentiation. • Location for Crafts Production. • Counterpoint to Quality New Architecture. • Context for the Informal Economy. • Strategy for Small Town Revitalization. • Location for Luxury Goods Businesses. • Reduction in resource use. • Vehicle for effective Public-Private • Location for business and offices Partnerships. • Context for 21st Century Business and Transportation Direct use public Centre. • Venue for Exhibitions and Trade Shows. • Tourism attractor(s). • Venue for the Fine Arts. • Venue for the Performing Arts. • Arts Districts• Venue for Street Performers.• Education venue for elementary school students.• Education venue for high school students.• Education Venue for University Education copyright Terje Nypan
  • 40 ROLES or USES. Labour creation • Attraction for the Creative Class • Labour Intensive Construction and • Attraction for the Young. rehabilitation. • Conservation Craftsmanship. • Heritage and Attachment to the City. • Work in the Decorative Arts. • Public Gathering Place for Families. • Suppliers and Producers, local. • Context for Active Street Life Environment – resource use • Context for Passive Street Life • Infrastructure Savings. • Context for Watching Street Life Go By. • Landfill Savings – resource economy. Direct use; public private enterprise. • Venue for Local Markets Urban policy roles • Location for small, neighbourhood serving • Importance of Core of the City. businesses. • Centre City Revitalization. • Creation of Civic Identity /Competitiveness. • Location for specialty product businesses. • Identity and Competitiveness require • Location for food & wine businesses. Differentiation. • Location for Crafts Production. • Counterpoint to Quality New Architecture. • Context for the Informal Economy. • Strategy for Small Town Revitalization. • Location for Luxury Goods Businesses. • Reduction in resource use. • Vehicle for effective Public-Private • Location for business and offices Partnerships. • Context for 21st Century Business and Transportation Direct use public Centre. • Venue for Exhibitions and Trade Shows. • Tourism attractor(s). • Venue for the Fine Arts. • Venue for the Performing Arts. Direct use (private) housing • Arts Districts • Housing for the wealthy.• Venue for Street Performers. • Housing for Professional Class.• Education venue for elementary school • Housing for Middle Class. students. • Housing for the Working Class.• Education venue for high school • Premium real estate pricing – value added -. students.• Education Venue for University Education copyright Terje Nypan
  • http://freshome.com copyright Terje Nypan
  • http://freshome.com Breathtaking Medieval Building Turned Into Contemporary Living Space copyright Terje Nypan
  • More jobs pr investment. copyright Terje Nypan
  • More jobs pr investment.More jobs and household copyright Terje Nypan
  • Employment; direct & indirect• Foreign tourist arrivals EU 480 million 2007. 50% of all international tourist arrivals. CH generated 2007 € 440 billion turnover.• The Cultural & Creative sector Europe over € 654 billion turnover (2003). The turnover of the Car manufacturing industry (2001) was € 271 billion.• See: The Economy of Culture in Europe. Commissioned by DG Culture, October 2006. KEA with the support of University of Turku and Deutsche Wirtschafts Institute. Source: DCH Norway, European Automobile Association, European Chemical copyright Terje Nypan
  • Employment; direct & indirect• Foreign tourist arrivals EU 480 million 2007. 50% of all international tourist arrivals. CH generated 2007 € 440 billion turnover.• The Cultural & Creative sector Europe over € 654 billion turnover (2003). The turnover of the Car manufacturing industry (2001) was € 271 billion.• See: The Economy of Culture in Europe. Commissioned by DG Culture, October 2006. KEA with the support of University of Turku and Deutsche Wirtschafts Institute. Source: DCH Norway, European Automobile Association, European Chemical copyright Terje Nypan
  • ADVANTAGES copyright Terje Nypan
  • ADVANTAGES1. Historic rehabilitation creates 13% higher return on investments than new construction and 16,5% more jobs. It also produces 1.243 times less waste.2. Historic rehabilitation creates app. 10% higher return on investments than highway construction and 26,6% more jobs.3. The ch sector creates app 26,7 jobs for every direct one, compared to the auto industry where the factor is only 6,3.4. Cultural heritage tourism generates incomes in trade and services to Europe in the order of Euro 404 billion pr. year.5. The European cultural heritage sector assures employment for more than 8.000.000. persons.6. Investments in maintenance and upkeep of cultural heritage buildings are capitalised to society at a rate of 1/10. copyright Terje Nypan
  • copyright Terje Nypan
  • The Russian design studio SL Project has managed to innovate the interior of the Housing Problem project, a small apartment located in Moscow,  through a colorful illumination system.The Russian design studio SL Project телефон: +7 (916)125-92-03 / info@ab-sl.ru has managed to innovate theinterior of the Housing Problem project, a small apartmentlocated in Moscow,  through a colorful illumination system.http://freshome.com/2012/10/26/creative-design-solution-lightning-your-apartment/ copyright Terje Nypan
  • http://freshome.com/ 2012/02/22/reshaped-residence-originated-in-an- abandoned-stable/ copyright Terje Nypan
  • http://freshome.com/ 2012/02/22/reshaped-residence-originated-in-an- abandoned-stable/ copyright Terje Nypan
  • III. URBAN DEVELOPMENT – copyright Terje Nypan
  • III. URBAN DEVELOPMENT –• Predictability. – Regulations and other development tools. . Trust and the willingness from private persons or companies to invest nothing is possible. Accountability long term stability / predictability critical for real estate investment, also or family investment / accommodation - normal homes -. copyright Terje Nypan
  • III. URBAN DEVELOPMENT –• Predictability. – Regulations and other development tools. . Trust and the willingness from private persons or companies to invest nothing is possible. Accountability long term stability / predictability critical for real estate investment, also or family investment / accommodation - normal homes -.• Plans. Town planning, development planning. – Cultural Heritage part as you have a Transport part and an Environment (green parks, pedestrian, etc.) part. Zoning and protection areas copyright Terje Nypan
  • III. URBAN DEVELOPMENT –• Predictability. – Regulations and other development tools. . Trust and the willingness from private persons or companies to invest nothing is possible. Accountability long term stability / predictability critical for real estate investment, also or family investment / accommodation - normal homes -.• Plans. Town planning, development planning. – Cultural Heritage part as you have a Transport part and an Environment (green parks, pedestrian, etc.) part. Zoning and protection areas• Investors are looking at reducing uncertainty and for maximizing probability for success (reducing risks). – Planning tools indicating development restraints in areas channel investments to appointed areas. Other areas are sheltered form new buildings etc. if this is what is intended (and rules are enforced). copyright Terje Nypan
  • III. URBAN DEVELOPMENT –• Predictability. – Regulations and other development tools. . Trust and the willingness from private persons or companies to invest nothing is possible. Accountability long term stability / predictability critical for real estate investment, also or family investment / accommodation - normal homes -.• Plans. Town planning, development planning. – Cultural Heritage part as you have a Transport part and an Environment (green parks, pedestrian, etc.) part. Zoning and protection areas• Investors are looking at reducing uncertainty and for maximizing probability for success (reducing risks). – Planning tools indicating development restraints in areas channel investments to appointed areas. Other areas are sheltered form new buildings etc. if this is what is intended (and rules are enforced).• Allow and work for reuse. – Heritage regulations (and building regulations, building permissions, must allow for differentiated statutory protection allow and support reuse (necessary interior copyright Terje Nypan
  • http://freshome.com/ 2012/02/22/reshaped-residence-originated-in-an- abandoned-stable/ copyright Terje Nypan
  • http://freshome.com/ 2012/02/22/reshaped-residence-originated-in-an- abandoned-stable/ copyright Terje Nypan
  • III. URBAN DEVELOPMENT – copyright Terje Nypan
  • III. URBAN DEVELOPMENT –• Predictable, Accountable and service minded administration. – Heritage administration that together with owners and users are focused on finding solutions to allow for continued and evt. alternative use. copyright Terje Nypan
  • III. URBAN DEVELOPMENT –• Predictable, Accountable and service minded administration. – Heritage administration that together with owners and users are focused on finding solutions to allow for continued and evt. alternative use.• Incentives or support services – An incentive package is a powerful tool in urban development. Can be many varieties. Moscow has some examples. For to owners and developers of historic properties. – Support for window restoration change. Special refund for energy efficiency measures or thermal insulation. Tax arrangements allowing owners to deduct before tax (which tax?), reduced VAT, reduced property tax value, etc. etc. copyright Terje Nypan
  • III. URBAN DEVELOPMENT –• Predictable, Accountable and service minded administration. – Heritage administration that together with owners and users are focused on finding solutions to allow for continued and evt. alternative use.• Incentives or support services – An incentive package is a powerful tool in urban development. Can be many varieties. Moscow has some examples. For to owners and developers of historic properties. – Support for window restoration change. Special refund for energy efficiency measures or thermal insulation. Tax arrangements allowing owners to deduct before tax (which tax?), reduced VAT, reduced property tax value, etc. etc.• Supporting and cross cutting actions from the Municipality. – Neighbourhood investment. Like investing in infrastructure, public transport, pavements, parks etc. Value added to neighbourhood. copyright Terje Nypan
  • http://freshome.com/ 2012/02/22/reshaped-residence-originated-in-an- abandoned-stable/ copyright Terje Nypan
  • http://freshome.com/ 2012/02/22/reshaped-residence-originated-in-an- abandoned-stable/ copyright Terje Nypan
  • copyright Terje Nypan
  • IV Moscow. Conflicts and innovations.• 18th-century building on Ulitsa Arbat. …… sent a request on Aug. 8 to Moscow prosecutor S. V. Kudeneyev and the Presnenskaya Interdistrict prosecutor Yu. A. Basov to enforce the order of the Moscow Cultural Heritage Department to halt the demolition of the historical building at 41 Arbat,”• Also former hospital building on Strastnoi Bulvar is unsettled. copyright Terje Nypan
  • Restore historic Moscow building and rent’s a ruble• MOSCOW INITIATIVES. The city of Moscow has launched an innovative program that gets private developers to pay to restore historic properties in “inadequate condition.” It’s really rather ingenious.• The city’s Heritage Commission picks properties that are in dire need of repair and offers 49-year leases for a yearly rent determined by auction. The developers pay the market-price rent — they pay the first year of rent up front — while they restore the building to specifications determined by the Heritage Commission. Once the restoration is done and approved, the yearly rent drops to one ruble per square meter for the rest of the 49 year lease. copyright Terje Nypan
  • Moscow. Conflicts and innovations. copyright Terje Nypan
  • Moscow. Conflicts and innovations.Moscow mayor slams demolition of historic. May 2011.Moscow Mayor Sergey Sobyanin ordered developers torebuild a 19th-century house that was knocked downillegally. He also promised to launch a criminal case intothe issue. copyright Terje Nypan
  • Moscow. Conflicts and innovations.Moscow mayor slams demolition of historic. May 2011.Moscow Mayor Sergey Sobyanin ordered developers torebuild a 19th-century house that was knocked downillegally. He also promised to launch a criminal case intothe issue.• the Capital Group construction company knock down a historic house on Bolshaya Yakimanka Street that was a rare example of 19th-century architecture. copyright Terje Nypan
  • Moscow. Conflicts and innovations.Moscow mayor slams demolition of historic. May 2011.Moscow Mayor Sergey Sobyanin ordered developers torebuild a 19th-century house that was knocked downillegally. He also promised to launch a criminal case intothe issue.• the Capital Group construction company knock down a historic house on Bolshaya Yakimanka Street that was a rare example of 19th-century architecture.• Residents pay. For use. http://www.thehistoryblog.com/ archives/16466 copyright Terje Nypan
  • Moscow. Conflicts and innovations.Moscow mayor slams demolition of historic. May 2011.Moscow Mayor Sergey Sobyanin ordered developers torebuild a 19th-century house that was knocked downillegally. He also promised to launch a criminal case intothe issue.• the Capital Group construction company knock down a historic house on Bolshaya Yakimanka Street that was a rare example of 19th-century architecture.• Residents pay. For use. http://www.thehistoryblog.com/ archives/16466A major problem is that no one yet knows how to sharethe investment between apartment owners and statetenants. copyright Terje Nypan
  • Moscow. Conflicts and innovations.Moscow mayor slams demolition of historic. May 2011.Moscow Mayor Sergey Sobyanin ordered developers torebuild a 19th-century house that was knocked downillegally. He also promised to launch a criminal case intothe issue.• the Capital Group construction company knock down a historic house on Bolshaya Yakimanka Street that was a rare example of 19th-century architecture.• Residents pay. For use. http://www.thehistoryblog.com/ archives/16466A major problem is that no one yet knows how to sharethe investment between apartment owners and statetenants.• “We don’t live in Europe, where an elite building stays copyright Terje Nypan
  • copyright Terje Nypan
  • • REUSE• IN DEMAND – HIGH END? Not always• CREATIVE INDUSTRIES• REGULATIONS IMPORTANT – REGULATES MARKET – PROTECTS VALUE – CREATES PREDICTABILITY FOR INVESTMENT copyright Terje Nypan
  • The Economics of Uniqueness at a copyright Terje Nypan
  • The Economics of Uniqueness at a• Balance conservation with an acceptabledegree of change. Stakeholders should weigh thedifferent values and trade-off s between conservation anddevelopment, identifying the acceptable level of change and theextent of adaptive re-use. copyright Terje Nypan
  • The Economics of Uniqueness at a• Balance conservation with an acceptabledegree of change. Stakeholders should weigh thedifferent values and trade-off s between conservation anddevelopment, identifying the acceptable level of change and theextent of adaptive re-use.• Promote a blend of regulation andincentives. Measures to conserve historic city cores andheritage assets are not limited to rules and regulation thatrestrict activities. Incentives are also essential for achieving“integrated conservation.” copyright Terje Nypan
  • The Economics of Uniqueness at a• Balance conservation with an acceptabledegree of change. Stakeholders should weigh thedifferent values and trade-off s between conservation anddevelopment, identifying the acceptable level of change and theextent of adaptive re-use.• Promote a blend of regulation andincentives. Measures to conserve historic city cores andheritage assets are not limited to rules and regulation thatrestrict activities. Incentives are also essential for achieving“integrated conservation.”• Ensure a dialogue between public andprivate sectors. Heritage is a public good and theeconomic justification for public sector investment is wellestablished. But, it is un-reasonable to expect the public sectorto be the sole investor, and the solution is to have a combinationof public and private investment, with a balance between the two, copyright Terje Nypan
  • “Over the long term, places with strong,distinctive identities are more likely toprosper than places without them. Everyplace must identify its strongest, mostdistinctive features and develop them or runthe risk of being all things to all persons andnothing special to any. […] Livability is not amiddle-class luxury. It is an economicimperative.”Nobel Prize Laureate Robert Merton Solow. copyright Terje Nypan END
  • “Over the long term, places with strong,distinctive identities are more likely toprosper than places without them. Everyplace must identify its strongest, mostdistinctive features and develop them or runthe risk of being all things to all persons andnothing special to any. […] Livability is not amiddle-class luxury. It is an economicimperative.”Nobel Prize Laureate Robert Merton Solow. A strategy that will work for Moscow? copyright Terje Nypan END