INDUSTRY PROFILEThe Indian Telecommunications network with 203 millionconnections is the third largest in the world and the secondlargest among the emerging economics of Asia. Today, it is thefastest growing market in the world. The telecommunicationsector continued to register significant success during the yearand has emerged as one of the key sectors responsible forIndia’s economic growth.Telecom sector accounts for 1 percent of India’s GDP. Likely todouble in 2-3 years.Telecom services contribute 30 percent to India’s total servicetax revenue.The Indian telecom sector gives direct employment to morethan 4,00,000 people, compared t about 6,00,000 people inchina.Not just enabler software, BPO and ITeS companies. It is alsothe life line of a fast growing E-commerce space.
COMPANY PROFILE•Type •State-owned Enterprise•Industry •Telecommunications•Founded •19th century, incorporated 2000•Headquarters •New Delhi, India•Key people •R.K. Upadhyay (Chairman & MD)•Products •Fixed Line and Mobile Telephony, Internet services, Digital Television, IPTV•Revenue •27,933 Crore (US$5.08 billion)(2011- 12)•Net income •-8,851 Crore (US$1.61 billion)(2011– 12)•Total assets •117,632 Crore (US$21.41 billion)(2011–12)•Owner(s) •Government of india•Employees •276,306 (August 2011)
COMPANY OVERVIEWIndias fastest growing cellular service , along withpostpaid and prepaid services brings cellular telephony tothe masses, through innovative technology and strategicpricing.This ambitious service uses state-of-the-art GSMtechnology to attain global excellence and leadership inbusiness. Our entry into this sector has brought GSMcellular service at an affordable cost to the common man.All serving a single objective, to provide bettercommunication to millions across India.Customers have reposed tremendous faith in BSNL and ithas enrolled over 30 Lakh Cellular customers within tenmonths of launch of Cellular service, an unprecedentedmark in Indian Cellular Market.
KEY FACTS•BSNL has around 4 million WLL capacity and20.1 million Global System for MobileCommunications (GSM) capacity.•Cell One cellular service has more than 17.8million subscribers representing around 25% ofall mobile users of India.•BSNL has 35.1 million of basic telephonysubscribers representing 85% of the landlinesubscriber base of India.•It has more than 2.5 million WLL customers.•It has 2.5 million Internet subscribers, usingaccess modes like Dial-up, leased line, DIAS,account less Internet.
BUSINESS DESCRIPTION Bharat Sanchar Nigam Limited (abbreviated BSNL) is an Indian state-owned telecommunications company headquartered in New Delhi, India. It is the largest provider of fixed telephone and fourth largest mobile telephone provider in India, and is also a provider of broadband services.
HISTORYThe foundation of Telecom Network in India was laid by the Britishsometime in 19th century. The history of BSNL is linked with thebeginning of Telecom in India. In 19th century and for almost entire20th century, the Telecom in India was operated as a Government ofIndia wing. Earlier it was part of erstwhile Post & Telegraph Department(P&T).In 1975 the Department of Telecom (DoT) was separated from P&T. DoTwas responsible for running of Telecom services in entire country until1985 when Mahanagar Telephone Nigam Limited (MTNL) was carvedout of DoT to run the telecom services of Delhi and Mumbai.It is a well known fact that BSNL was carved out of Department ofTelecom to provide level playing field to private telecoms.Subsequently in 1990s the telecom sector was opened up by theGovernment for Private Investment, therefore it became necessary toseparate the Governments policy wing from Operations wing.The Government of India corporatized the operations wing of DoT onOctober 01, 2000 and named it as Bharat Sanchar Nigam Limited(BSNL).BSNL operates as a public sector.
VISION, MISSION & QUALITY POLICYVision of BSNL:- To become the largest telecom service provider in Asia.Mission of BSNL:- To provide world class state-of-art technology service to its customer on demand competitive prices. To provide world class telecom infrastructure in its area of operation and to contribute to the growth of country’s economy.Quality Policy:- BSNL Telecom Factory Mumbai is committed to continually improve through excellence and customer satisfaction with employee’s participation.
KEY EMPLOYEESShri R.K. Upadhyay, Chairman and ManagingDirector, BSNL.Shri R.K. Agarwal, Consumer Mobility (CM) &( Enterprise ) BSNL.Shri Rajesh Wadhwa, Director CFA BSNL Board
MAJOR PRODUCTS & SERVICES Products of BSNL BSNL LANDLINE BSNL MOBILE POSTPAID PREPAID UNIFIED MESSAGING GPRS/WAP/MMS DEMOs TARIFF BSNL WLL INTERNET SERVICES WI-FI CO-LOCATION WEB HOSTING ETC., BSNL BROADBAND ISDN VPN
SWOT ANALYSIS Strengths :- Weaknesses :-It has a competitive pricing policy. Although it is investing too much in R&D but its marketing skills areBSNL provides continuous training to below average.its employees. Although it is growing very fast but atBSNL has a corporate culture of the same time it is losing itsmutual respect and is an excellent customers as well because theservice provider. competitors are chasing closeBSNL maintains solid partnerships behind.with its customers. Opportunities :- Threat :-BSNL can retain its customers by External factors like politicalimproving its marketing skills. instability and economic instability which are affecting the businessIt can establish a world-wide environment.knowledge-broadcast system viathe internet.The group can strengthen andexpedite research & development inorder to deliver products of topinternational standards.
LOCATIONS & SUBSIDIARIESBSNL offices are found in almost every stateof India. You can find some of the major BSNLoffices addresses in Delhi, Pune, Kolkata,Chennai, Mumbai, Bengaluru, Hyderabadetc.,
FUTURE GROWTH AND PROSPECTSFUTURE GROWTH:- BSNL’s future plan include a fast expansion programme of increasing the present 34 million lines to twice that number by 2005 and to some 120 million lines by 2012. Consolidation of the network and maintaining high quality of service comparable to international standards is the key aim of the growth plan.PROSPECTS:- Ever since the establishment of B. S. N. L., this company has shown a consistent growth. With an existing base of more than 81.49 million customers, the public sector organization plans to further increase the base of customers to around 160 million by the end of the month of March, 2014. Some of the factors or the newly introduced or planned services, which are believed to be contributing to the growth prospect of the organization, are mentioned below: Broadband services. F. T. T. H. (Fibre to the Home) Value Added Services (V. A. S). W. L. L. Mobility & 3 G Services