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Transcript

  • 1. Baking or Business
  • 2. The Big Picture
  • 3. The Big Picture What’s happening? Where do we go?
  • 4. This is happening… Real Time Global Instant publishing For Everyone
  • 5. This is happening… Real Time Global Instant Access For Everyone
  • 6. And the result ….
  • 7. 1600’s Newspapers 1920 TV 1973 Handheld Cellphone 2004 Facebook 2007 iPhone 1990 WWW M M M M M M Maturity > Faster Shift > Faster
  • 8. B2C or B2B?
  • 9. “67 % of the buyer’s journey is now done digitally. Online searches are executives’ first course of action”
  • 10. How to service new buying behaviour
  • 11. Converging business processes Communication channels Transaction/ Interaction channels Communication organisation Sales organisation Marketing organisation
  • 12. Transaction/ Interaction = Communication channels Converging business processes Communication organisation Sales organisation Marketing organisation
  • 13. Transaction/ Interaction = Communication channels Integrated Sales Marketing Communication organisation Converging business processes
  • 14. To conclude…. “A recent Corporate Executive Board study of more than 1,400 B2B customers found that those customers completed, on average, nearly 60% of a typical purchasing decision —researching solutions, ranking options, setting requirements, benchmarking pricing, and so on— before even having a conversation with a supplier”
  • 15. The Big Picture What’s happening? Where do we go?
  • 16. Inside the Picture How to harvest from online behaviour and social media consumption
  • 17. Many know and use tape Even more don’t.... For example,… Alex
  • 18. 3D printing Innovation Rapid Prototyping Smaller, lighter, cost reduction Patent Next career step…. Other bonding method? Use tape instead of….?
  • 19. Your Website Your Website
  • 20. The Big Picture What’s happening?
  • 21. A message to send home…
  • 22. A message to send home…
  • 23. A message to send home…
  • 24. A message to send home… Please share your thoughts with the Afera team Download slides with links at Bit.ly/aferasocialmedia