1. In what ways does yourmedia product use, develop or challenge forms and conventions of real media products?
Front Cover Masthead introduces the main colours used within the magazine. Main image to attract the target audience for the magazine. Cover lines which relate to the articles inside the magazine. Barcode, so its able to be sold in shops. Price and issue number. Footer at the bottom, to emphasise the features of the magazine.
Similarities & Differences. Both front covers have some similarities and differences. The similarities being themasthead in the left hand corner of the page, which introduces the main colour schemeof the magazine which is red, white and black. NME also does this with their masthead as they sue the colour red, which is shown throughout the cover lines. Both covers alsohave a white model which attracts a certain genre of people to the magazine, as they are both rock/alternative. The two magazines both have a main headline which is anchoring the image.. Underneath the masthead of my magazine I have used a banner underneath TMB to show what the initials stand for which were The Music Bible. NME often do this for their seasonal magazines, where they have New Musical Express underneath their masthead. The colours in which I have used on my magazine are red, black and white. These arecolours which stand out to the reader, although NME have stuck to one colour, which is red. Although red has connotations of passion, as in a passion for music. I chose black and white also to show that its a rock magazine, bearing in mind the colour black stands for rebellion and mystery, where as the colour white contrasts with the black, making it available to a wider audience, as the colour white has connotations of pureand something new, so by reading my magazine, they are getting a mixture of all three.
Contents Title of Magazine(same font as masthead) Date of issue Both magazines have a review section, it was the most popular from the questionnaire Note from editor, to attract the audience with a friendly vibe. Main image Small picture of editor. Subsribe option, to give the audience more for their money if they buy the magazine. The audience feel as though they are getting a deal.
Similarities & Differences. When constructing my contents page, I looked at previous contents pages frommagazines such as Kerrang and NME. I decided to base my contents page on areas of interest that people seemed more concerned with from the feedback from thequestionnaire. It resulted in me having 4 sub headings, which were then filled with bands that my target audience were fond of. I wanted to keep my colour scheme the same as the front cover, so I kept the basicsof red, white and black. Although I did add yellow writing into the contents page, tomake certain bits stand out, such as the page numbers, so its more accessible to find parts of the magazine that you were more interested in reading. I also made sure that I had the masthead of the magazine on the contents page, sothat its recognizable for the audience, NME do the same also on their contents page.The differences between my contents page and the contents page NME have is that I have added a picture of the editor in so that it makes the magazine a lot friendlier with the audience, to see that the editor is a person like the target audience, so that they feel they can relate to what is being written by her.
Article heading,maintaining the colourscheme with red and Interviewers name in bold and red to give them credit.white writing. Article summaryMainimage Grab quote to attain the readers attention and lead them to a main point within the article.Capitalized the first letter Page numberto make it stand out. Article, information on the artist.
Grab quote Main image Article SummaryBlack colours toshow therebelliousnature of therock magazine Page Number Capitalized first letter Interviewers name
Similarities & Differences. There are many similarities between my double page spread and the one I chose forNME. In my magazine article there is a main heading which titles the article which is $ara Says . I have used the same layout at NME do for their double page spreads,which consists of having the image on the one side of the page, where the other page is just writing, with some grab quotes. The font of their article is a small font, which allows them to write more about the artist, which I found useful for my double page spread also.There is only one image on my article, as is the same for the article for NME. There are also page numbers on both magazines, this is a generic convention for all magazines, it makes it easier for the reader to flick between all pages, finding the pages they may just want to read. Although there are some similarities, the main difference between them both is the camera shot of the model in my magazine. My model is in a medium long shot,allowing the audience to see her, due to her being a new artist. As on NME the artistis in a close up shot, which shows the differences between the status of the artist, as he is well known.
Questionnaire Results I asked 20 people to complete a questionnaire these are the results: “Out of 10, 1 being poor and 10 being outstanding, what number would you place my magazine at?” 1 2 3 4 5 6 7 8 9 10 0 0 0 0 0 3 6 4 6 1
“Out of 10, 1 being poor and 10 being outstanding, what number would you place my magazine at?” 1 2 3 4 5 6 7 8 9 10 0 0 0 0 0 0 8 6 3 3
“Out of 10, 1 being poor and 10 being outstanding, what number would you place my magazine at?” 1 2 3 4 5 6 7 8 9 10 0 0 0 0 0 4 5 7 4 0
2. How does your mediaproduct represent particular social groups?
My music magazine is aimed at 16-20 year olds and fits perfectly within the genre ofrock/alternative. The usual iconography associated with rock is men and guitarsbeing smashed, riots, rebellion etc. I decided to appeal to a broader audience I woulduse a female model on the front of my magazine to stray away from the usualstereotype of having a male. I also had the model smiling which, although her lookwas rebellious and edgy with piercings and bright red hair, her smile would invite theaudience in to read the magazine.The images throughout the cover, contents and article are all conventional with thegenre of rock, with them being in either black and white, or the models having brighthair and a unique style. My magazine has represented the genre of rock/alternativein a positive light due to it breaking the generic conventions of a rock magazine. Thepicture which is used for the article is very stereotypical to the alternative genre withher face being turned to the side to add a sense of mystery. Also the picture isntbright, the lighting is very dim, which is conventional for a rock magazine, so byusing these images I have appealed to my set target audience.
3. What kind of media institution might distributeyour media product and why?
Bauer MediaBauer own more than 80 influential radio, magazine, TV and onlineUK media brands, these brands include heat, GRAZIA, Closer, FHM,Parkers, Magic, Kiss, Kerrang and Q.They reach to over nineteen million UK adults over multiple mediachannels and have heritage which stretches back to 1953.
IPC MediaIPC have published magazines such as NME and Uncut. Thesemagazines follow in the genre of rock, indie and alternative.IPC are the top leading publishers in the UK and publish over 60iconic media brands. They reach two thirds of UK women and 42%of men which adds up to almost 26 million UK adults.Their websites also reach over 20 million users every month. Theyoffer a diverse range of media products which allows somethingfor everyone, with a focus on 3 core audiences: men, mass marketwomen and upmarket women.
I think Bauer media would be a better publisher for mymagazine in comparison to IPC as they already have amagazine similar to mine, which would be NME. As Baueronly have Kerrang which is situated within the rock genre, Iwould be bringing something new to their range of rockmagazines as this would be aimed more towards a womanthan a man. They would also be able to supply my magazinewith more resources such as artists with them also owningKiss and Magic radio, which would have huge prospects formy magazine.It would be better for Bauer to publish my magazine as thetarget audience in which they have magazines for at themoment are mainly 25 years and above. By them publishingmy magazine they would be able to broaden their audiencesand allow 16-20 year olds to read a magazine which would bepublished by Bauer. It would also cause competition for thembetween IPC as they would have a new rock magazine in whichis aimed at women and men, and breaks the genericconventions of a rock magazine, that being that alternativeand rock are combined.
4. Who would the audience be for your media product?
Age: 16-20 years old.Gender: Female/MaleEthnicity: Any ethnicity. Social Class: B/C1 – aimed at these social classes because of the price of themagazine and the contents within it. As some of the features include festivalsand gig/tour dates, then it would appeal to people who would be able to affordthese luxuries. Psycho-graphic Profile: Rock/Indie music fans who like to have a unique styleand enjoy listening to music that isn’t conventional. The chosen genre isRock/Alternative as the two genres work well together to form a magazine whichis different to others such as ‘NME’ and ‘Kerrang’ where the genre is mainlyRock. Females don’t generally dominate the Rock genre of music, so I used thisas an advantage for my magazine, to go outside of the comfort zone for a Rockmagazine.
The kind of artists in which my target audience would listen to would be within the Rock/Indie Genre of music. Lana Del Rey – Blue Jeans Natalia Kills – Break you Hard Weezer – Beverly Hills
Before I designed my magazine, I created a questionnaire in whichallowed me to find out what my target audience enjoyed reading within a magazine, on the questionnaires I got my target audience to rate from 1-5. From a long list of options, these are the results in which I found. From doing the questionnaire it also helped me find out what genre to have for my magazine. Genre of magazine in which the audience would prefer. Inside the Magazine Bands within the magazine: (chronological order) Artic MonkeysInformation about new RockBands Florence & The Machine Heavy RockGig reviews Hip-Hop The Who R&BInterviews with bands Kasabian Pop Classical The Smiths The Vaccines Every Avenue Manic Street Preachers
The World Exclusive writing One of the main would also appeal features of the to the target magazine that audience because would attract myits something new, target audience and at the ages of would be the main 16-20, image due to the teenagers/young fact that the model adults are always is very attractiveopen to trying new which could lead things. to people buying to aspire to her style, listen to her The colours in music and find out which I used more about her. also could Also the model is attract the smiling, which can readers due to entice the reader black being to buy theassociated with magazine, because rebellion, and its notthe fact that its conventional but a rock yet endearing. magazine would attractthe attention of many people.
Throughout thecontents page Iattracted myaudience by The simple headingssticking with the on the contents pagesimple colours of made it morered, black and accessible for thewhite. Red reader to jumpconnotes passion, straight to the bitstherefore its they only want toexpressing the love read. I learnt thismany people have from thefor different kinds Questionnaire whenof music. Whether many of thethat would be rock, participants statedalternative or that they would likeindie. Also its easy to have certain partson the eyes for the separated, so itsreader, and the easier to find.white writingmakes it easier forcertain things tocatch your eye.
6. What have you learnt abouttechnologies from the process of constructing this product?
Photoshop I wanted to make this footer stand out against the main image, so I used theRectangular shape tool and drew a black box around the text. Which made the white writing stand out.I created the Cover line with the Ttool on the left hand side of thepage. But I wanted to make the Sarawriting stand out against thebackground. To do this I had to adda drop shadow onto the writing.
I also did the same for the headline on the front page. I added a dropshadow which went outwards with a black glow, to make the writingmore visible and look like it stood out against the rest. As that wasthe main bit I wanted people to see first, to catch their attention.
InDesign For my contents page I wanted to add an image. I had to click the rectangle tool. Then I drew a box.Then to place an image, I haveto use the rectangle place tool,with a cross in the middle.This allows me to add images.Once I had done all ofthe above, I then hadto go to file, place andthen choose the file inI wanted to place onthe contents page,and adjust to fit.
For the next bit on mycontents page, I had to use the rectangle tool again. This time for a red box inwhich would later become my sub headings on my contents page. To fill in the box, I then had to click on the box and click the colour on the right hand side of the page, which allows you to pick set colours. I then did this 4 times until I had the boxs for all of my sub headings.
For my Article page, I had to insert a mass amountof text, as the interview was on the left side of thepage.I used the rectangular box again,so that I could place the writinginto the box.
7. Looking back at yourpreliminary task, what do you feel you have learnt in theprogression from it to the full product?
I have progressed a lot since doing the preliminary task as I have made the product more realistic by doing questionnaires and learning more about my target audience. Even though the genre of the magazines are very different, there are vast changes between them both, such as the quality of the pictures, the use of colours and thefont. For my college magazine, I stuck to very dull colours and used fonts that didntcatch the attention of my reader. For my full product, it has allowed me to reflect and make the changes I needed to, to allow me to appeal to a target audience of 16-20 year olds.
Bold Mastheads, allow them to stand out. Cover lines Main image Barcode Footer
Heading, difference of font, colour and layout. Sub headings, in comparison to simply having page numbers Image(s) Captions underneath photosThe difference between both contents pages is that, the preliminary contents page is very simplistic due to the genre of the magazine, in comparison to the music magazine where there are loads of colours and flash to grab the attention of the reader. The pictures are also very dull lit in comparison.
As I didnt do a double page spread in my preliminary task I had to make sure I did background research on all rock magazines, and also implement certain aspects ofalternative/indie magazines into the context of the article. My questionnaire helped me with my research because it allowed me to become familiar with my target audience and find out what they wanted in the magazine, and what they like and dislike. I learnt many things by completing the preliminary task, such as to have a widevariety of images to choose from, also the improvement of the quality of my images.But most importantly, I learnt how to make a magazine seem more realistic and use the aspects to my advantage for appealing to my target audience, if I hadnt of undertaken the preliminary task, I dont feel as though I would have been able to achieve a music magazine that appeals to people my age.