Pachakutcha

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DAT101 Blog presentation on Social Media

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Pachakutcha

  1. 1. Social Media
  2. 2. Word of Mouth <ul><li>The oldest form of social media </li></ul><ul><li>Invention of the wheel </li></ul><ul><li>Inside Facebook </li></ul><ul><li>Michael Lazerow Buddy Media Founder </li></ul>
  3. 3. Blogging <ul><li>It's our workbook! </li></ul><ul><li>Online journal </li></ul>
  4. 4. Sharing Art <ul><li>Deviant Art </li></ul><ul><li>From hand to photoshop to the web </li></ul>
  5. 5. We all do it
  6. 6. Nothing to fear? <ul><li>Upload </li></ul><ul><li>Status </li></ul><ul><li>Personal information </li></ul><ul><li>Targeted Adds </li></ul>
  7. 7. Anything to hide? <ul><li>What should and shouldn't be personal? </li></ul><ul><li>Venting </li></ul>
  8. 8. Antisocial <ul><li>Facebook used for antisocial purposes </li></ul><ul><li>Inappropriate pictures </li></ul><ul><li>Youtube for visual antisocial </li></ul><ul><li>Happy slaps </li></ul><ul><li>Breast Feeding </li></ul>
  9. 9. Tweeters <ul><li>Addicts </li></ul><ul><li>Venting environment </li></ul>
  10. 10. Keytweeter <ul><li>140 characters </li></ul><ul><li>Personal & Claptrap </li></ul>
  11. 11. Josh Harris <ul><li>He lived in Public </li></ul><ul><li>He was insane </li></ul><ul><li>He was a pioneer </li></ul>
  12. 12. Living forever on the internet <ul><li>We can visit our past selves </li></ul><ul><li>Our online identity </li></ul>
  13. 13. Life story <ul><li>We are slowly telling our life story online </li></ul><ul><li>We look into the past through online photo albums </li></ul>
  14. 14. We reinvent ourselves <ul><li>Our teenage selves </li></ul><ul><li>Our Uni days </li></ul><ul><li>Our career </li></ul>
  15. 15. Facebook is free <ul><li>Any email to sign up </li></ul><ul><li>You add other people as friends </li></ul><ul><li>You choose what you do and don't want people to see </li></ul>
  16. 16. Just a number <ul><li>Click “Like” </li></ul><ul><li>It's like a product has friends access </li></ul><ul><li>Your then a target for ads </li></ul>
  17. 17. So we do pay.. but how? <ul><li>You personal information defines what ads target you </li></ul><ul><li>Your information feeds the beast! </li></ul>
  18. 18. No dollar? <ul><li>No pounds either! </li></ul><ul><li>College? </li></ul><ul><li>Any email! </li></ul>
  19. 19. Games <ul><li>Addicts spend money to feed their addiction </li></ul><ul><li>Fancy poop (Giant duck poop) </li></ul><ul><li>Pet Society! </li></ul><ul><li>Revenue stream </li></ul>
  20. 20. Social Network Goals <ul><li>To make a more connected world </li></ul><ul><li>Paying isn't cool </li></ul><ul><li>Ads didn't used to be.. that changed </li></ul><ul><li>Film the social network </li></ul>

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