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Samsung Galaxy S3 Social Intelligence

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Analysis of the Samsung S3 and iPhone based on social media analysis.

Analysis of the Samsung S3 and iPhone based on social media analysis.

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  • http://wot.motortrend.com/mt-staff-picks-the-best-and-worst-cars-we-drove-in-2011-150061.html
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    • 1. Samsung Galaxy S3 Social Intelligence September 27, 2012Disclaimer: This study is provided to the public as a showcase ofNetBase Social Intelligence and was notrequested, commissioned, nor endorsed by any of the companiesmentioned.
    • 2. Overview This study analyzes consumer perception of Samsung Galaxy S3 Source data: Social Media - content generated by consumers (twitter, Facebook, blogs, etc.) One year of history, updated with high frequency, cleansed for spam Representative sampling employed when necessary (95% confidence level) Methodology: Social Web 360°Analysis – In-depth look into the market through the following lenses: Lens Example Product Samsung Galaxy S3 Category Smart Phones, Mobile Phones Competition iPhone, Nokia Lumia, HTC One etc Brand Samsung Attributes Cost, Quality, Battery life etc Consumer @_sg32 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.
    • 3. 360°View of Samsung Galaxy S3 on the Social Web Social Web 360°3 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.
    • 4. Galaxy S3 Sentiment Flows Like a Calm River Insight Potential Actions  Samsung Galaxy S3’s Net Sentiment has held  Measure brand equity using Net Sentiment. fairly steady at about 48% over the last 6 months.  Use Net Sentiment as an early warning system for future crises.  A lot of buzz was created online at the time of its launch in May 2012.4 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.
    • 5. Samsung Galaxy S3 has the KILLER Looks Insight  What people like the most about Samsung Galaxy S3 is its looks.  People love to watch various videos trending about Samsung Galaxy S3 on YouTube. Potential Actions  Promote the product aesthetics even more to appeal the possible buyers.  Use NetBase to track and promote to the competition’s customers who don’t like the look of their smart phones. They look alike but the S3 looks better .. They[S3] should ban the iPhone for being inferior in Size and in Looks!! http://t.co/zANk6D4c - twitter.com The S3 looks amazing! first smartphone ive ever really lusted after - hardforum.com5 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.
    • 6. Samsung Galaxy S3 is Too Big & Expensive!!!! Insight  People find Samsung Galaxy S3 to be expensive.  They also find it too big to hold sometimes. Potential Actions  Promote the value people get by spending more for a Galaxy S3.  Use NetBase to track and promote to the competition’s customers who want bigger smart phones. htc one x is best because its not worth the extra money for features already either seen elsewhere like pop up play or already shown to be unpractical like when siri came out and everybody came to terms that no one would ever use it in real life. plus, the s3 is much more expensive. - phonereview.co.uk @amus2005 Dunno babe, iPhones are awesome but S3 is good, quicker than iPhone. I like size n style of iPhone tho, S3 is too big I think. - twitter.com6 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.
    • 7. lowWhat’s your Preferred Color? Insight  Marble White is the most mentioned color of Galaxy S3 and has the highest net sentiment too.  People also talk a lot about the Sapphire Black and Pebble Blue colored Galaxy S3 phones. Potential Actions  Promote the Marble White Galaxy S3 even more so that people start loving it.  Research the reasons for lower buzz created by the Titanium Grey and So, i just bought a new S3 in Marble White. I love my Pebble Blue but the white sure Amber Brown colors. does look sexy. - forums.overclockers.com.au I own the Samsung Galaxy S3 (Marble White to be more specific; love the color white.) I actually never encountered one issue with this phone so - reddit.com7 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.
    • 8. 360°View of Samsung Galaxy S3 on the Social Web Social Web 360°8 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.
    • 9. iPhone Dwarfs Samsung in Smart Phone Category Insight iPhone is the most common phone brand mentioned along with the terms smart phone and mobile phone. Samsung has a very small share which may be due to its presence in sectors other than mobile phones. People tend to associate smart phones with Twitter and Facebook in a big way too. Potential Actions Research why consumers mention iPhone while thinking of smart phones and mobile phones. Galaxy S3 could partner with Twitter & Facebook to ensure that they are fully using the S3 platform. Twitter and Facebook apps could come pre-loaded in Galaxy S3 or the store reps could load them at the time of sale. 9 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.
    • 10. 360°View of Samsung Galaxy S3 on the Social Web Social Web 360°10 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.
    • 11. iPhone Creates the Maximum Buzz But... Insight iPhone has the maximum share of buzz and the highest passion intensity, but people hate it somewhat. iPhone 5 alone has created more buzz than Galaxy S3; but people like Galaxy S3 more than iPhone 5. Nokia Lumia range is the most liked of all the competition. Potential Actions Track these competitors on NetBase. Aim to match the buzz created by the Apple products. Surface drivers of positive sentiment towards Nokia Lumia as people seem to like it. 11 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.
    • 12. iPhone Battery Sucks... Insight Theme Clouds on the right show the trending attributes for iPhone and Galaxy S3. People find the iPhone battery as its biggest negative and seem really annoyed by it. Nothing much negative except for its high cost have surfaced for the Galaxy S3. Potential Actions I have charged my phone 3 times today. iPhone battery is soo bad! #worst #too quick - twitter.com Determine if the Galaxy’s battery life is a competitive differentiator. I had 100% battery when I left my house at 10:45. Ive been in class for 3 hours and I Track these competitor attributes have 8% left. iPhone batteries are fucked. - hardforum.com using NetBase. Look to exploit the negative buzz created by iPhone’s battery. Study why people are finding Galaxy S3 expensive. 12 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.
    • 13. 360°View of Samsung Galaxy S3 on the Social Web Social Web 360°13 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.
    • 14. S3’s Image is Intertwined with iPhone Insight  When people talk about Galaxy S3, about 14% of them simultaneously talk about iPhone too.  But when people talk about iPhone, only 0.23% talk about Galaxy S3 simultaneously. Potential Actions  Research how big of an influence the iPhone carries in the customer’s decision making while buying an S3.  Research the reasons behind customers talking about iPhone while discussing Galaxy S3.  Strengthen customer loyalty and build brand awareness to decouple from the iPhone.14 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.
    • 15. 360°View of Samsung Galaxy S3 on the Social Web Social Web 360°15 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.
    • 16. Brand Positioning ≈ Brand Perception Insight Samsung Galaxy S3 is positioned primarily as a brand that is “Designed for Humans”. In line with it’s positioning, consumers do talk most about the “design” attribute of Samsung Galaxy S3 and like it somewhat (first graph). Consumers find iPhone and Lumia better in this aspect though (second graph). Potential Actions Research why people find the iPhone design better than Samsung Galaxy S3’s. Research why consumers do not love Samsung Galaxy S3 passionately for its “Design” attribute.iPhone 5 vs. Galaxy S III Quality and Design . The iPhone clearly looksprettier than the S III. Its a work of art while the S III just looks nice.-gottabemobile.com 16 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.
    • 17. Apps Make a Big Difference Insight Consumers love iPhone for the kind of applications they can install on it. Whatever few applications are there on Lumia too are liked by people too. Samsung is not liked much for the apps which may be due to the lack of variety compared with the iPhone. Potential Actions Encourage more development of more apps for the Galaxy S3. Use NetBase to research the kind of apps people are looking to install on their devices. Decided on iPhone 5. While S3 is great, Im tied in with apps and iTunes music really. Research which specific apps of iPhone - twitter.com are really loved by the users. S3 is scratch resistant. But iPhone has more apps. :|. - twitter.com 17 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.
    • 18. 360°View of Samsung Galaxy S3 on the Social Web Social Web 360°18 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.
    • 19. Where to Find People Talking About Galaxy S3 Insight Potential Actions Most conversation about Galaxy S3 comes from Twitter,  Concentrate on building ambassadors on Twitter. Developer forums and Facebook.  Put more focus on developing Galaxy S3 in the USA (24%), United Kingdom (16%) and India (12%) emerging markets including Australia and Brazil. have the highest percentage of people conversing about Galaxy S3 internationally.  Id your promoters in underserved regions and ask them what local events to sponsor. CA has a large proportion of people conversing about Galaxy S3 in the US.19 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.
    • 20. Net Sentiment in US: Galaxy S3 Holds the Edge Insight Samsung Galaxy S3 Net Sentiment Across the US Samsung Galaxy S3 has a more positive net sentiment across the US as compared to the iPhone. Samsung Galaxy S3 consumers in AR, ID and MT have the most positive sentiment. iPhone holds the edge in New Mexico and Utah. Potential Actions iPhone Net Sentiment Across the US Research improving net sentiment in South Dakota where it is the lowest. Use best practices from AR, ID, MT and MN where consumer sentiment is highly positive. Use NetBase to monitor the improvements in sentiment based on various promotional campaigns.20 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.
    • 21. Samsung Galaxy S3 Top Advocates! Insight Using NetBase, the top Samsung Galaxy S3 advocates by Klout scores can be seen (top-right). Top 3 advocates: Huffington Post (@huffingtonpost); Danny Sullivan (@dannysullivan) and Gul Panag (@GulPanag). Potential Actions Build partnerships with these advocates to create more positive buzz around Samsung Galaxy S3. Promote special offers for followers of the top advocates of Galaxy S3. 21 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.
    • 22. Insight & Opportunity Summary Top opportunities: Consumers like Samsung Galaxy S3 • Exploit the positive sentiment for its killer looks, but some find about Galaxy S3 to create more its size to be too big buzz Marble white is the most desirable • Promote the Galaxy S3 on its better color for Galaxy S3 battery life as compared to that of iPhone is still the most recognized the iPhone brand when people think of smart phones and mobile phones • Get more apps developed for the Galaxy S3 Though iPhone has created the maximum buzz online, Galaxy S3 • Find out what’s working so well in garners more positive sentiment AR, ID, and MT22 | Confidential | © 2012 NetBase Solutions. All Rights Reserved Worldwide.

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