New product launch solution
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New product launch solution

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New product launch solution New product launch solution Document Transcript

  • ENTERPRISE SOCIAL INTELLIGENCE NEW PRODUCT LAUNCH Understand Market Reaction the Instant You Launch React at the Speed of Social BENEFITS Today’s reality is that as many as 75% of new product launches never reach their revenue or adoption targets. Why? Because companies cannot effectively monitor customers’ reception to the new product, and they are not able to deliver fast, coordinated responses to the issues and complaints that may arise as the product enters the market. MAKE FASTER COURSE CORRECTIONS that improve new product launch success Social media is where new impressions propagate first and fastest. It’s where carefully crafted product messaging Analyze net sentiment before, during, and after product launch gets translated into customers’ language as they spread the word to their friends and followers. Likewise, social media is the ideal place to understand where a new product is succeeding or how it is falling short. LOWER THE RISK of product acceptance or adoption failure ALLOCATE SPENDING IN THE RIGHT AREAS based on pre- and post-launch feedback INCREASE MESSAGE REACH about brand extensions with a clear picture of brand power INNOVATE CONFIDENTLY by identifying key influencers and prospects Accelerate Responses to Customer Feedback NetBase’s new product launch tracking solution offers a business-ready template to proactively monitor and measure social media conversations prior to, during and after a new product launch. Built on an Internet-scale, high-performance, flexible enterprise social intelligence platform and web-based application builder, the solution provides analytics that help crossfunctional teams to understand market reception in real-time and quickly surface and respond to potential issues before they derail the launch’s success. Extend Visibility Across the Enterprise Including measures of awareness, perception, sentiment, and passion, the NetBase new product launch tracking solution gives teams across every critical business function—marketing, product management, research & development, finance, operations, and customer support—insights into what they can do to improve product success. They can look at where and when most of the conversations about the new product are occurring, what customers like or dislike, and what emotions they express about the product or its features as well as their buying intent. And they can identify authors on a particular topic by a variety of influence measures. Armed with this information, executives can confidently allocate spending to mitigate issues and make course corrections based on the social response. This agile, “learn-and-turn” approach may mean changing the messaging, proactively reaching out to dissatisfied customers to make them successful, or offering special incentives to key influencers or active authors. KEY FEATURES Measure and compare the social impact of a new product in real-time, pre-, during and post-launch— awareness, perception, sentiment, and passion Mitigate product issues proactively by identifying and engaging with customers Identify areas for product improvement before the competition can respond Match product messaging to real-world perceptions and customer language Identify influential authors and their profiles, including gender and geography Analyze geographical hot spots Review actual conversation verbatims in real-time Know immediately what people like and dislike about the product
  • NEW PRODUCT LAUNCH The Secret Sauce: NetBase Enterprise Social Intelligence Platform and NetBase Social Insight Composer At the core of all our social media monitoring and insight solutions is the NetBase Enterprise Social Intelligence Platform. This platform offers organizations a way to operationalize social media by instantly capturing billions of social media conversations from millions of sites globally and making those conversations available for immediate use enterprise-wide. End-users benefit from trusted, transparent, and targeted insights delivered to them through easy-to-understand views. WHAT’S DIFFERENT? Immediate access to real-time, global conversations and at least one year of history The key components of the NetBase Enterprise Social Intelligence Platform are: Designed to operate at Internet scale, the NetBase Enterprise Social Intelligence Platform processes tens of thousands of sentences per minute, 24x7. The NetBase Social Insight Composer enables power users and business analysts to quickly define topics (using NetBase Insight Workbench features) and create, publish, and share interactive dashboards from a vast set of widgets in the data visualization library. It includes an easy, comprehensive way to “scrub” topics to filter out spam, disambiguate unrelated content, and organize insights for business use. Each dashboard created by the composer is made up of widgets that provide relevant views of social data for specific monitoring and analysis needs. Identify influential authors and their profiles A B O U T N E T B A S E NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include CocaCola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG © May 2012 NetBase Solutions, Inc. Multilingual solution with support for English, Spanish, French, German, Italian, Japanese, and Portuguese The NetBase Enterprise Social Intelligence APIs, which make NetBase-processed social media posts, related insights, and summary statistics available for integration into enterprise workflow processes and applications. Accurate sentiment analysis and targeted customer insights organized using a high-precision NLP engine, combined with text analytics and machine learning A high-precision natural language processing (NLP) engine, combined with text analytics and machine learning. This engine reads and categorizes each one of the posts captured in ConsumerBase according to the opinions, emotions, and behaviors that customers have expressed. ConsumerBase, our social intelligence warehouse containing conversations from more than 100 million global sources—cleansed, processed, normalized, and organized as structured insights in a special index. It uniquely makes one year’s worth of normalized data available to users on-demand on day one. Our Twitter Firehose option adds real-time access to Twitter’s complete data stream—more than 270 million tweets per day on average. Easily extensible to support a broad range of business users across the enterprise through business templates and state-of-the-art APIs View conversations around the world NetBase Solutions, Inc. 2087 Landings Drive | Mountain View | CA 94043 P 650.810.2100 | F 650.968.4872 For more information, visit: www.netbase.com. @NetBase NetBaseInc NetBase Solutions, Inc NetBaseInc